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Welcome to IMPACT!

This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.

Let’s get into it.

💬 Quote of the Week

"Every post is either building your brand or breaking it." Anonymous

Thursday’s Virtual Coffee Mastermind:

Consistency is your secret weapon. But consistency doesn’t happen by accident.

At this week’s Virtual Coffee, you’ll meet Vianney Wilson, the creator of a brand-new tool designed to help Realtors post with authority on autopilot.

Join us live to see how it works …and how it can keep you top of mind with your audience without eating up your entire week.

Did you miss last week? As long as I didn’t forget to hit record 🙃, you can catch up via the link below. TIme saving tip - did you know that you can watch at 1.5x speed and still understand everything said? It’s just one more way to make the most of your time.

UPCOMING EVENTS:

Agent Alliance Live » TODAY!

In September, there were 3 mistakes that made agents bleed $$$...

1. Ignoring price drops (and missing out on the 2 listings hiding inside).
2. Overlooking the neighbors around a home that just sold (some of the easiest conversations you’ll ever have).
3. Treating Zillow like a competitor instead of one of the BEST (and free) lead gen tools (no cold calling, just one 60-second email).

This Wednesday at 9 AM CST, we’re breaking down the 3 biggest mistakes agents made last month and showing you exactly how to fix them for October:

1. Turn any price drop into 2 listings

2. Call the neighbors with the Just Sold script that’s booked 3,000+ appointments

3. Use a 60-second Zillow email to re-engage past clients
   

FRIDAY - THE MODERN BROKERAGE MODEL!

🚀 A Brokerage Built for Agents, By Agents! 🚀

Tired of the same old brokerage model? We’re shaking things up! Our approach puts agents first - delivering next-level technology, unbeatable support, and real opportunities to grow. This isn’t just another brokerage; it’s a true partnership designed to help you thrive.

Whether you’re actively exploring a new brokerage or just curious about what’s possible, join us this Friday and discover how the Agent Impact Group can take your real estate business to the next level.

🔎 Find out what makes us different ~ you won’t want to miss this!

🕵️‍♀️ Top Secret Agent Debrief: Access Granted
Can’t wait until Friday? Or prefer to do your research under the radar? We’ve got you.
This confidential video briefing gives you the full intel on what we’re doing - from commission splits to stock rewards to the perks that feel almost too good to be real.
🎥 Watch it at your leisure. No login. No awkward intros. Just straight-up answers, decoded for agents who like to make smart, stealthy moves.

Your mission, should you choose to accept it… 👇

Win With 🌎GLOBAL🌎 Referrals

What if becoming known worldwide as a Realtor was easier than you think?

Most agents assume “going global” means flying overseas, learning multiple languages, or chasing luxury listings abroad. The truth is, your path to global recognition starts right where you are - with the right visibility, credibility, and connections.

In this live webinar, you’ll discover:
✅ The simple steps that put you on the global map in 90 days or less
✅ How to position yourself as the go-to Realtor for your city, no matter where the client is coming from
✅ A brand-new platform that handles referrals and payments seamlessly
✅ How global connections give you more referral opportunities without adding more work to your plate.

You don’t need a passport to become a global Realtor. You just need the right strategy - and we’ll show it to you in this one powerful session on October 9th.

The Realtor’s Local Fame Fast Track

The fastest way to become the most known agent in your market and create an income stream beyond closings.

If you feel like you're doing everything right; posting, prospecting, even paying for ads, but people in your own community still don't know your name… this free training is for you.

There is no faster path to becoming locally famous than this.
No algorithm can match it.
No postcard can replicate it.
And no cold call will make people remember you like this does. Whether you're drawn to cozy networking events, memorable client appreciation nights, or large community festivals with big sponsors and stage time, this is the system that helps you go from just another agent to the go-to leader in your area.

In This Free Training, You'll Discover:

• How to choose the right event style for you: business networking, client-focused, or community-facing, and why each one can build real trust fast.

• The complete event system that turns one well-executed event into ongoing referrals, introductions, and new opportunities that compound over time.

• How events unlock real income beyond commissions, through sponsorships, ticket sales, vendor booths, memberships, and partner offers.

• Why this is the ONLY marketing strategy that grows your list, boosts your authority, and positions you as a trusted leader -all in one move.

• How to speak with confidence at your event (or even just host it powerfully without a mic) so people leave saying, “That’s the agent I want to work with.”

You’ll Also Get:

• Event Planning Workbook

• Sponsor Pitch Scripts

• Proposal Template

• Event Ideas Guide

• ROI Calculator

• The Ultimate Event Roadmap

Why This Is So Powerful: Events make people feel something.
And when you’re the one who brings people together, you become unforgettable. You’re no longer “one of many” agents.
You become the agent who leads, who speaks, who creates value, who shows up big.


TODAY’S FEATURE:

If you’re posting once a week, you’re invisible. Period.

The hard truth is this: Realtors who only show up sporadically online are training their audience to ignore them. Authority isn’t declared, it’s demonstrated. And in today’s world, your posts do the heavy lifting.

💡 Why Posting Equals Authority

Authority doesn’t come from being the most experienced or the longest licensed. It comes from being present. Social media is the new open house. If you’re absent, someone else is greeting your clients.

Your posts teach your audience who you are, whether that’s an expert resource, a trusted neighbor, or just another salesperson blending into the noise.

📅 The Minimum Posting Standard

Here’s the baseline: post at least 3–4 times per week. Anything less, and you’re invisible.

Mix it up with content that keeps you human:

• 🐶 Pets (furbabies have their own fan clubs)

• ☕ Coffee runs (relatable and personal)

• 📍 Local events and hotspots (community-minded content)

• 🏡 Buyer tips and seller tips (education that adds value)

• 🎉 Family milestones and hobbies (authentic connection)

If all you ever post is listings, you’re training your audience to scroll right past you.

🎯 How Your Posts Curate Your Audience

What you post determines who engages with you. Consistency attracts the right people and repels the wrong ones. Over time, your followers learn to expect reliability and value from you - and that’s how you build authority.

Your posts are like magnets. They’re either pulling in your dream clients or pushing them away.

🛠️ The Weekly Posting Blueprint

Here’s a simple plan to follow:

• Monday → Buyer tip or seller tip

• Wednesday → Local coffee shop or community event

• Thursday → Family, pets, or a personal story

• Friday → A listing highlight or a client success story

Blend it with a category mix: 40% community/personal, 30% educational, 30% lifestyle/authority.

⚙️ Tools That Make Consistency Easy

Let’s be honest: creating, scheduling, and posting consistently feels like a full-time job. That’s why new tools are emerging that make posting with authority almost effortless.

This week’s Virtual Coffee guest is revealing one of those tools… and trust me, it can be a game-changer. You’ll need to join us live to see it in action.

✍️ Scripts

Buyer Tip
"Buying soon? Don’t skip the home inspection, even if the house looks perfect. That report could save you thousands in surprises down the road."

Lifestyle / Personal
"Coffee fuels my contracts ☕ Tell me your go-to local coffee shop and I’ll tell you mine. Bonus points if they know your order before you say it."

Community Connection
"This weekend is the farmers market downtown and I cannot wait to grab fresh veggies and see everyone out and about. What’s your must-stop booth?"

Seller Tip
"Selling your home? Here’s the deal: Photos sell first, showings second. Professional photos aren’t optional if you want top dollar."

Authority Building
"My promise: I’ll keep showing up with value, not noise. If you ever need real estate advice, you know where to find me."

🎨 Canva Post Ideas

1. Pet Post → “My assistant for today’s home tours 🐾” with a photo of your dog riding shotgun.

2. Local Highlight → A carousel of your favorite 3 coffee shops titled “Where to caffeinate before house hunting.”

3. Seller Education → A simple graphic with the text: “3 Things Buyers Notice Before Anything Else: 1. Photos 2. Smell 3. Curb Appeal.”

4. Personal Post → A candid family moment with the caption: “These are the people who keep me motivated to help families find their homes.”

5. Buyer Tip Graphic → A bold text graphic: “Never skip the inspection. It’s the cheapest insurance you’ll ever buy.”

🏁 Final Takeaway

Every post you make is either building your authority or breaking it. Realtors who show up consistently aren’t just filling feeds, they’re curating an audience that sees them as the go-to expert.

If you’re invisible online, you’re invisible in your market. Mix real life with real estate, show up consistently, and let your posts do the work of building trust before you ever shake a hand.

One request - if you’ve learned something from our newsletter or joining us at our Virtual Coffees and other events, please forward this to another agent that you think would also enjoy becoming a part of our circle to create IMPACT in their business!

We’re looking forward to seeing you tomorrow morning!

Happy Networking,

Debbie Mauro

[email protected]

Resources:

• Join our Facebook group: HERE

• Our YouTube Channel: HERE

Book of the Week: 

Influence: The Psychology of Persuasion

First published in 2006, when the social media race was just beginning, this book has only grown in relevance. That’s because it isn’t about platforms or algorithms, it’s about the timeless psychological principles that drive human behavior. Authority, reciprocity, social proof, scarcity, liking, and commitment… these triggers explain why people say yes, who they trust, and how they decide. If you want to understand why your audience engages (or scrolls right past), this is the playbook.

Your Partner in Delegation

You’ve done it all. Built your business, clawed your way into the green, pulled every lever you could pull. And you did it all by digging in.

But now? Your work days creep later and later. Big plans get pushed one more day. The urgent task always wins over the important one.

You’ve reached capacity. It’s not about working harder now. It’s about growing smarter.

BELAY’s Delegate to Elevate eBook shows how to break through the ceiling by letting go of the tasks holding you back. You’ll discover the mindset shift and strategies successful entrepreneurs use to free up time and focus on scaling.

It’s the tipping point: delegate to elevate — or stay stuck.

Start with BELAY’s free eBook.