Welcome to IMPACT!

💬 Quote of the Week

“Jim Rohn said the fortune is in the follow-up… but only if you follow up more than once and make it feel like a relationship, not a reminder.” - Debbie Mauro

Thursday’s RE Virtual Coffee Mastermind

This week’s Virtual Coffee Mastermind features Zac Harms, Founder of Rubic, and we’re talking about the thing most agents say they’re doing… but aren’t doing consistently… follow-up. Zac built Rubic after seeing how many agents were juggling a million tools with no real system, and why that’s exactly what’s keeping them stuck.

He’s going to break down how to create a simple follow-up system that actually compounds, so you’re not constantly chasing new leads while the old ones disappear. If you’ve ever thought, “I feel busy, but my business isn’t growing,” this is going to hit a nerve in the best way.

Did you miss last week? As long as I didn’t forget to hit record 🙃, you can catch up via the link below. TIme saving tip - did you know that you can watch at 1.5x speed and still understand everything said? It’s just one more way to make the most of your time.

UPCOMING EVENTS:

Agent Alliance Live » TODAY!

How Chris Rains turned a loaned lawnmower into $1.1M in closings, got a listing from a kickball teammate, and built a business doing 40+ personal deals and 20+ referrals a year without buying a single lead. (hint: hobbies can be your lead gen)

You'll learn:
- How to become the "I got a guy" connector that gets referrals without asking
- How to use social sports, poker nights, and dog parks to build a pipeline from your everyday life
- How to turn your neighborhood Facebook page into a listing machine

RE-AI Advantage Lab: Weekly AI Training for Real Estate Agents » TODAY!

AI is changing the way real estate agents work. The question is not if you should use it. The question is how to use it to your advantage.

Welcome to the RE-AI Advantage Lab, a weekly training where we explore practical ways real estate agents can use AI to save time, create better marketing, communicate more effectively with clients, and build smarter systems for their business. Each week, we break down real tools, real prompts, and real strategies that agents can immediately put into action, without the overwhelm or tech confusion.

FRIDAY - Thinking About Your Brokerage?
This Is Worth a Look.

What if your brokerage actually gave back more than it took? On this week’s Brokerage Breakdown, we’re spotlighting a model that’s quietly solving three of the biggest pain points agents deal with every day. First, it includes healthcare coverage for agents at no monthly cost, giving peace of mind without the $700+ premiums many agents carry on their own. Second, instead of a cap that resets year after year, this brokerage rewards loyalty with a declining cap that drops the longer you stay, allowing more of your commission to remain in your pocket over time.

Finally, every transaction includes built-in transaction coordination at no extra cost, returning dozens of hours per deal that most agents spend buried in paperwork and compliance. This isn’t about flashy marketing or promises. It’s about math, time, and sustainability. If you’ve ever wondered whether your brokerage is actually helping you build a better business and a better life, this is a conversation worth exploring.

🕵️‍♀️ Top Secret Agent Debrief - Granted!

Can’t wait until Friday? Or prefer to do your research under the radar? We’ve got you.
This confidential video briefing gives you the full intel on what we’re doing - from commission splits to stock rewards to the perks that feel almost too good to be real.
🎥 Watch it at your leisure. No login. No awkward intros. Just straight-up answers, decoded for agents who like to make smart, stealthy moves.

Your mission, should you choose to accept it… 👇

TODAY’S FEATURE:

☕ Story Time (Because We’re Calling It Out This Week)

I was talking to an agent recently who said: “I just need more leads.”
And I smiled…
Because I’ve heard that sentence about 47,000 times.

But when I asked what they were doing with the leads they already had?

Crickets.

No follow-up system.
No nurture plan.
No database strategy.

Just vibes… and maybe a sticky note somewhere.

And THIS is exactly what we’re digging into this week with Zach from Rubik.

Because if you want to double your transactions, the answer is not more leads.

It’s what you do AFTER you get them.

🚨 The Real Problem (No One Wants to Admit)

Let’s break this down real quick:

🟡 If you’re doing 0 deals/month

You’re hustling.
Open houses. Door knocking. Posting. Trying everything.

👉 You don’t have enough conversations yet.

🟠 If you’re doing 1 deal/month

This is where it gets sneaky.

You are getting leads…
But if they don’t move right away?

You disappear.

👉 No system = no compounding.

🔴 If you’re doing 1–2 deals/month consistently

This one stings a little.

You’re working… but you don’t OWN your business.

• You close a deal

• You get a lead

• You move on

• You forget to follow up

And if you ever switch brokerages?

👉 You start from scratch.

💥 The Hard Truth

You’re not stuck because you need more opportunities.

You’re stuck because…

You’re treating your business like a side hustle instead of a system.

And every real business in the world has ONE thing in common:

👉 A system that compounds over time.

🔁 The Shift That Changes Everything

The agents who win long-term are not the busiest.

They’re the ones who:

✔ Own their database
✔ Control their follow-up
✔ Build repeatable systems
✔ Use tech they actually OWN (not borrow)

Because here’s the deal:

If your business disappears when you stop working…
You don’t have a business. You have a job.

💛 The Follow-Up Upgrade Most Agents Are Missing

Here’s where agents get it wrong:

They think every message has to be about buying or selling.

And that’s exactly why people stop responding.

Because it feels like:
👉 “Oh… here comes the sales message again.”

🔁 The Better Approach (That Actually Gets Replies)

Instead, rotate your touches:

🟢 Real Estate

Yes, this still matters.

🟡 Personal

Something you remember about THEM.

• Their dog

• Their kids

• Their business

• Their hobbies

🔵 Value

Something helpful or interesting.

• Article

• Local event

• Opportunity

• Resource

👉 This creates a relationship loop, not a sales loop.

🛠️ 5 Simple Ways to Fix Your Follow-Up (Starting This Week)

1. 📲 Every lead goes into ONE place

Not your notes app. Not your DMs. Not your brain.

👉 One system. Every time.

2. ⏰ Follow-up is scheduled… not optional

If it’s not scheduled, it’s not happening.

Minimum:

• Day 1

• Day 3

• Day 7

• Weekly touch after

3. 💬 Every message needs a reason

No random “just checking in” energy.

👉 If there’s no reason to reach out, don’t send it.

4. 🔁 Build a nurture loop

Think:

• Text

• Email

• Social

👉 Stay visible without being annoying

5. 🧠 Treat your database like MONEY

Because it is.

Every contact you don’t follow up with?

💸 Lost commission.

✍️ Scripts You Can Steal (That Don’t Sound Like Scripts)

🟢 Personal Touch

“Hey [Name], I remember you mentioning you’re a big dog lover, and I just saw that [local business/event] is doing a dog of the month contest. Made me think of you 😊 Thought you might want to check it out!”

🟡 Business/Interest Touch

“Hey [Name], I came across something about [topic related to their business/interest], and it immediately made me think of you. Figured I’d pass it along in case it’s helpful.”

🔵 Local/Community Touch

“Hey [Name], I just saw that [local event/place] is happening this weekend and thought of you. Have you been before?”

🟣 Real Estate (When It Makes Sense)

“Hey [Name], quick question for you… if the right opportunity popped up, would you want me to reach out, or would you rather I just keep you in the loop here and there?”

🎨 Canva Post Idea

Headline:
“Thinking about moving… but not quite ready yet?”

Caption:
Most people don’t make a move right away… and that’s completely normal.
The difference is having someone who stays in touch without pressure so when you ARE ready, you’re not starting from scratch.

If you want that kind of experience, I’ve got you 💛

🔥 Final Thought

You don’t need more leads.

You need to stop losing the ones you already have.

Because the agents who double their business aren’t doing more…

They’re building relationships that last longer.

And that starts with how you follow up.

✨ Let’s Keep the Conversation Going

This newsletter is just one piece of the puzzle.
Between issues, the real conversations keep happening in a couple of other places you might enjoy.

📌 Our Facebook Group
Daily referrals, real-world questions, and honest conversations with agents navigating what’s actually working right now.

📺 Our YouTube Channel
Replays from Virtual Coffee, brokerage breakdowns, and short trainings you can watch on your own time.

Different platforms. Different formats. Same goal: helping you build a smarter, more sustainable real estate business.

• Join our Facebook group: HERE

• Our YouTube Channel: HERE

• Download our Guide to choosing the right brokerage for YOU: HERE

Book of the Week:

The Millionaire Real Estate Agent - Gary Keller

a must-read if you want to stop guessing and start building a real business. It breaks down exactly how top agents create consistent income through systems, not hustle. If you’re serious about growth, this book will show you what to focus on and what to stop doing.

My favorite tools! - There’s NEW ones this week!

✨ Rubic Management - CRM

If you’ve ever tried a CRM like GoHighLevel and thought, “this looks amazing… but I have no idea how to actually use it,” you’re not alone. Most systems give you a million tools and zero direction, which is exactly why so many agents never fully implement them. What I love about Rubic is that it’s built on that same powerful foundation, but it actually comes with a done-for-you structure so you’re not starting from scratch.

The real difference is the white-glove onboarding and support. You’re not just handed a login and wished good luck, you get help setting it up, understanding it, and actually using it in your business. If you’re serious about follow-up, systems, and finally owning your database without the overwhelm, this is one of the smartest tools you can plug into right now. Learn more HERE!

✨ Marblism

If your Google Business Profile hasn’t been updated in weeks, we need to talk. Google loves fresh content. The agents who post consistently show up more. The ones who don’t… well… don’t.

Marblism makes it stupidly easy to stay visible without burning out. In minutes, you can create weeks of Google-ready posts, market updates, and listing highlights so your profile stays active while you focus on negotiating deals and serving clients. Let the robots help you rank. You keep being the human people hire. This is how I’m protecting my energy and building momentum in 2026. You can too HERE!

✨ LynnPro

If you’ve ever ordered swag for your real estate business, this is for you. LynnPro Connect makes it easy to create custom branded apparel and promotional products all in one place. From t-shirts, hoodies, and hats to coffee mugs, pens, phone accessories, and even branded nail files, if you can put your logo on it, LynnPro can print it. It’s a simple way to stay visible, look professional, and turn everyday items into brand reminders your clients actually keep. (yes, you may recognize this from Friday’s Revenue edition. They have a referral program where you can earn from referring them… Ink Your Income)

Get a quote here: HERE!

✨ RealtyZam

Realtyzam is one of those tools that just makes life easier when it comes to your finances.

It automatically tracks income, expenses, and receipts so everything stays organized and ready for tax time. Simple, efficient, and built specifically for real estate. Exactly the kind of system I want more of this year. If you do too, try it HERE.

✨ Galaxy AI

Galaxy AI has become my go-to for quick, polished graphics.

It helps me create visuals without overthinking design or getting stuck trying to make things perfect. Clean, fast, and effective. Exactly what I want more of this year. If you do too, try it HERE.

🎙️ VoicePost

Some of my best ideas happen when I’m driving, walking, or between appointments, not when I’m sitting at a desk.

VoicePost lets me record quick voice notes on the go and instantly turn them into written content I can use for emails, posts, or follow-ups. Instead of losing ideas or telling myself I’ll write it later, I can capture thoughts in real time and use them when it makes sense.

It’s been a huge help in staying consistent without having to stop everything to sit down and type. Try it HERE.