Welcome to IMPACT!

This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.

Let’s get into it.

In the spirit of this newsletter: "The house you looked at today and wanted to think about until tomorrow may be the same house someone looked at yesterday and will buy today." -Koki Adasi

EVENTS:

Thursday’s Virtual Coffee:

Want to convert more leads into clients on the phone? This week we’ll feature live training with Ryan & Sarah for real estate agents all about the "Perfect Call Formula" to convert more leads into clients! What is the "Perfect Call" formula and when can you leverage it. Our Breakout rooms will dive deeper into the formula with a Q&A

Brokerage Breakdown: FRIDAY

Come learn about the differences between the traditional brick & mortar brokerages and the cloud based models. You’ll gain a clear, comparative understanding of different brokerage models available today, directly influencing their career trajectory and earning potential. This session is especially valuable as we'll highlight the unique benefits, such as advanced support systems, competitive commission structures, and innovative marketing tools. By joining us, realtors can enhance their professional growth and operational efficiency, positioning themselves for greater success in an increasingly competitive market.

Tax Delinquent Strategies

We’re holding a special webinar on July 15th that’ll show you what's been working since 2016 for finding free & clear distressed properties for massive discounts.

Yes, it’s been working since 2016 and intensifying monthly due to more homeowners becoming delinquent.

We've never seen a market like this before. It's completely different compared to the 2008 market crash (somewhat).

The leads we’ll show you how to grab are motivated, but 93% of the properties are free and clear.

If you'd like access to properties with MASSIVE profit spreads in today's nutty market, make sure you join the upcoming training webinar.

Our session won't be recorded, so no replays are available.

TODAY’S FEATURE: A TOUGH MARKET

Leverage Local SEO and Content Marketing

Strategy: Focus on creating high-quality, locally relevant content that can improve your search engine rankings and attract potential clients in your area. This includes blog posts, neighborhood guides, video tours, and market updates.

Implementation:

• Blog Posts: Write about local market trends, upcoming developments, and tips for buyers and sellers in your area. Use keywords related to your locality to boost SEO.

• Neighborhood Guides: Create detailed guides for different neighborhoods, highlighting the benefits of living there, schools, amenities, and local businesses.

• Video Tours: Produce virtual tours of homes and neighborhoods, giving potential clients a feel for the area even before they visit.

• Market Updates: Regularly update your audience with market data, including average home prices, inventory levels, and the time properties spend on the market.

Example: Create a blog post titled "Top 10 Family-Friendly Neighborhoods in [Your City]" or a video series showcasing different neighborhoods.

This serves as content, value, education and helps you build authority and your brand within your community.

Host Virtual Events and Webinars

Strategy: With the shift towards online engagement, hosting virtual events and webinars can position you as a local real estate expert and generate leads through valuable content.

Implementation:

• First-Time Homebuyer Seminars: Host webinars that guide first-time buyers through the home buying process. Discuss financing options, what to look for in a home, and the current market conditions.

• Investment Property Workshops: Educate potential investors on finding and managing investment properties. Highlight the benefits and risks, and provide market insights.

• Q&A Sessions: Regularly schedule live Q&A sessions on social media or Zoom where you answer common real estate questions and offer personalized advice.

Example: Advertise a "Buying Your First Home in 2024" webinar on social media and through email marketing, encouraging sign-ups and participation.

Bringing people together has massive value, along with incredible authority.

Utilize Social Proof and Client Testimonials

Strategy: Build trust and credibility by showcasing positive client experiences through testimonials, case studies, and reviews. Social proof can be a powerful tool in convincing potential clients to choose you over competitors.

Implementation:

• Video Testimonials: Ask satisfied clients to share their experiences in a short video. Post these on your website, social media, and email campaigns.

• Written Reviews: Collect and display written reviews on your website, Google My Business, and other review platforms. Highlight specific positive experiences.

• Case Studies: Develop detailed case studies of successful transactions, outlining the challenges and how you helped clients achieve their goals. Share these on your blog and in newsletters.

Example: Feature a "Success Story of the Month" on your website, detailing how you helped a client buy or sell a home in a tough market, and promote it through your social media channels.

If you do not have any reviews, start reviewing and promoting local businesses. Highlight the owners, your experience and share across all platforms. Pretty soon you will have plenty of reviews.

Bonus Tips for Implementation:

• Consistency: Maintain a consistent schedule for content creation and events to keep your audience engaged.

• Promotion: Use email marketing, social media, and local advertising to promote your content and events.

• Follow-Up: After events, follow up with participants to nurture leads and convert them into clients.

By leveraging local SEO, hosting virtual events, and utilizing social proof, realtors can effectively generate leads even in a challenging market. Remember, this is a long game. But you have to play if you want to win…

BTW:

Be on the lookout for Friday’s newsletter, The Junk Drawer. This newsletter embraces the eclectic and the unexpected. The Junk Drawer is where you'll find a variety of content that doesn't necessarily fit into the other newsletters but is too good to miss. From interesting tidbits to unique insights, this newsletter promises diversity in content, delivering surprises that entertain and inform.

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Looking forward to seeing everyone tomorrow morning!

Happy Networking,

Ray & Debbie

[email protected]