Welcome to IMPACT!

This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.

Let’s get into it.

In the spirit of this newsletter: “Focus on what only you can do, and delegate the rest.” – John C. Maxwell

Thursday’s Virtual Coffee Mastermind:

Last week Chris Rains shared his newest tool for lead generation. This week he’s back to share with us how he uses a VA (Virtual Assistant) to help him be a Power Agent, producing in the top 1% of Realtors across the country. Then he’ll share a tool with us that can take the confusion out of how to find a good or even great VA.

Did you miss last week? As long as I didn’t forget to hit record 🙃, you can catch up via the link below. TIme saving tip - did you know that you can watch at 1.5x speed and still understand everything said? It’s just one more way to make the most of your time.

UPCOMING EVENTS:

Agent Alliance Live » TODAY!

Every open house you hold without THIS strategy is costing you deals. Kody Weitzel went from zero to 100+ deals a year using open houses alone…no ads, no dancing videos, no $10k courses to learn the “secrets”. If you're tired of empty open houses, "just looking" visitors, or guessing which lead-gen tactic actually works, join us LIVE this Wednesday. Where you'll learn exactly how to pick the right listing, fill your open house every time, and use five simple questions to turn visitors into real appointments.

Brokerage Breakdown » Friday!

🚀 A Brokerage Built for Agents, By Agents! 🚀

Tired of the same old brokerage model? We’re shaking things up! Our approach puts agents first - delivering next-level technology, unbeatable support, and real opportunities to grow. This isn’t just another brokerage; it’s a true partnership designed to help you thrive.

Whether you’re actively exploring a new brokerage or just curious about what’s possible, join us this Friday and discover how the Agent Impact Group can take your real estate business to the next level.

🔎 Find out what makes us different ~ you won’t want to miss this!

🕵️‍♀️ Top Secret Agent Debrief: Access Granted
Can’t wait until Friday? Or prefer to do your research under the radar? We’ve got you.
This confidential video briefing gives you the full intel on what we’re doing - from commission splits to stock rewards to the perks that feel almost too good to be real.
🎥 Watch it at your leisure. No login. No awkward intros. Just straight-up answers, decoded for agents who like to make smart, stealthy moves.

Your mission, should you choose to accept it… 👇

Building Strategic Partnerships!

Tired of shouting into the social media void and wondering if anyone’s listening? If you’re ready to create marketing that attracts real clients (not just likes), this is your moment.

In this August 1st, hands-on session, you’ll discover:
✅ The essential marketing channels every agent should be using right now
✅ Tips to build your brand without burning out
✅ Fresh ideas to stand out in a crowded market

Whether you’re brand new or a seasoned pro, you’ll walk away with an action plan to market smarter - and grow your business with confidence.

 ✨ Bonus: As part of our community, you get exclusive FREE access with code AIGExclusive

Business Planning for Real Estate Agents

Ever feel like you’re winging it in your real estate business? (Hey, no judgment - we’ve all been there.) But if you’re serious about hitting those big, audacious goals this year, you need more than good intentions. You need a plan that doesn’t live in the back of a cocktail napkin.

On August 11th, join coach, author, speaker & Power Agent, Walt Key, for an interactive workshop designed specifically for real estate professionals who are ready to:
✅ Get clear on their business vision and priorities
✅ Map out actionable steps to grow their income
✅ Learn proven strategies to stay organized and accountable

This isn’t another boring lecture. You’ll walk away with a practical business plan you can actually use - so you can spend less time guessing and more time closing deals.

✨ Bonus: As part of our community, you get exclusive FREE access with code AIGExclusive

TODAY’S FEATURE:

Are You the CEO or the Assistant in Your Own Business?

Most real estate agents start with a dream:
Freedom. Flexibility. Big commissions.

Then reality hits. Suddenly, you’re the photographer, the transaction coordinator, the marketing department, the social media manager, and - oh, right - the actual agent.

Here’s the truth:
If you’re doing everything, you’re not growing anything.

That’s where a VA (Virtual Assistant) comes in. Think of them as your behind-the-scenes powerhouse - keeping the wheels turning while you focus on the relationships and deals that actually grow your business.

1️⃣ When to Consider Hiring a VA

You might be ready for a VA if:

• You’re spending hours updating your CRM or chasing paperwork instead of prospecting.

• Social media is an afterthought because you’re too busy “just getting by.”

• Your client experience feels scattered (because you are).

• You’ve hit a ceiling - you simply can’t do more without help.

Hiring a VA isn’t admitting defeat. It’s admitting you’re ready to scale.

2️⃣ How to Find the Right VA

Step 1: Decide What You Need Help With
Is it admin tasks? Marketing? Transaction coordination? A mix of all three?
Make a list of tasks you hate or avoid - those are your starting point.

Step 2: Choose Where to Hire

• Freelance platforms like Upwork, Fiverr, or OnlineJobs.ph.

• Real estate-focused VA services like MyOutDesk or Sphere Rocket.

• Referral networks - ask other agents who they use.

Step 3: Vet & Test

• Look for real estate experience (or at least, someone who’s highly tech-savvy).

• Start with a trial project: “Can you clean up my database in [CRM name]?”

• Check communication style and reliability early.

Step 4: Set Expectations

• Create task checklists and SOPs (standard operating procedures).

• Use project management tools like Trello, Asana, or ClickUp to track tasks.

3️⃣ Tasks to Assign to a VA

Not sure what to hand off? Start here:

Admin Tasks:

• Calendar management

• Email sorting & inbox zero

• CRM clean-up and data entry

Marketing:

• Social media scheduling (use Canva for templates)

• Blog formatting and newsletter setup

• Basic graphic design

Lead Gen:

• Lead list building and scrubbing

• Warm follow-ups (with pre-approved scripts)

• Market research

Transaction Support:

• Coordinating inspections and timelines

• Paperwork prep and filing

• Client check-ins during escrow

Client Care:

• Sending birthday and closing anniversary cards

• Managing client gift programs

• Drafting thank-you emails

4️⃣ Pro Tips for Working With a VA

• Start small: Delegate 2–3 tasks and expand as trust grows.

• Communicate often: A 10-minute check-in call each week works wonders.

• Document everything: Screen record how you do tasks so they can replicate.

• Treat them like part of the team: Even remote workers thrive when they feel connected.

💡 The Takeaway

A VA isn’t just an assistant. They’re your secret growth partner.

Every hour you spend on busywork is an hour you aren’t prospecting, networking, or closing.
By delegating, you don’t just free up time - you free up the mental bandwidth to focus on what really matters: growing your business and serving your clients.

🎨 Social Post Ideas to Share With Your Audience This Week

Here are a couple of prompts to help your followers understand how & why you use VAs

1. Behind-the-Scenes Post

Prompt:
“Ever wonder how I keep things running smoothly? Meet my VA (post a pic of him/her) they handle [specific task] so I can focus on clients.”

2. Time-Saver Post

Prompt:
“This week my VA saved me 10 hours by handling my [specific task]. That’s 10 hours I spent on showings, closings, and coffee with clients.”

One request - if you’ve learned something from our newsletter or joining us at our Virtual Coffees and other events, please forward this to another agent that you think would also enjoy becoming a part of our circle to create IMPACT in their business!

We’re looking forward to seeing you tomorrow morning!

Happy Networking,

Debbie Mauro

[email protected]

Resources:

• Join our Facebook group: HERE

• Our YouTube Channel: HERE

Book of the Week: 

Virtual Freedom by Chris Ducker

Entrepreneurs often suffer from "superhero syndrome" - the misconception that to be successful, they must do everything themselves. They are not only the boss but also the salesperson, HR manager, copywriter, operations manager, online marketing guru, and so much more. It's no wonder so many people give up the dream of starting a business - it's just too much for one person to handle. But outsourcing expert and "Virtual CEO" Chris Ducker knows how you can get the help you need with resources you can afford. Virtual Freedom is the step-by-step guide every entrepreneur needs to build his or her business with the asset of working with virtual employees. Focusing on business growth, Ducker explains every detail you need to grasp, from figuring out which jobs you should outsource to finding, hiring, training, motivating, and managing virtual assistants.