Welcome to IMPACT!

This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.

Let’s get into it.

In the spirit of this newsletter: "Without data, you're just another person with an opinion." — W. Edwards Deming

Thursday’s Virtual Coffee Mastermind:

OK, so you’re a Realtor or Lender and you keep thinking ‘Should I be doing what I’m helping my clients do?’ This week’s guest speaker will help you decide if flipping properties is right for you. Al Philip-Neri is not only a Realtor and performance coach, he is also the mastermind behind the 90-DayFlip2Cashflow System, tailored specifically for top-producing realtors looking to optimize their time and wealth! Join us and find out what it might take to add this type of cashflow system to your business.

While we did not post last week’s call because we want to make sure we are doing everything right to protect our businesses in the current litigious atmosphere, you can go back and watch our other replays by clicking the link below.

TEAM LEADERS - this ones for you!

Are you wondering what happened to the lead you paid hundreds (or more) dollars for and gave to a team member? Did they even call it? Where are they in the process? Are they struggling and need some help? How do you know if you’re using a CRM that wasn’t specifically built for teams?

Join us this Thursday evening to learn how team leaders use our data to win, grow & scale! Because, afterall, that’s why you started a team, right?

Brokerage Breakdown: FRIDAY

Come learn about the differences between the traditional brick & mortar brokerages and the cloud based models. You’ll gain a clear, comparative understanding of different brokerage models available today, directly influencing their career trajectory and earning potential. This session is especially valuable as we'll highlight the unique benefits, such as advanced support systems, competitive commission structures, and innovative marketing tools. By joining us, realtors can enhance their professional growth and operational efficiency, positioning themselves for greater success in an increasingly competitive market.

If you are in the market for a new brokerage or you’re just wondering what else might be out there, join us Friday and learn about the many ways the Agent Impact Group can help you grow your real estate business.

Round 5 of the $100K in 100 days starts soon!

On Wednesday, October 22nd, we will kick off Round 5 of the $100K in 100 Days Challenge!

The goal is super simple...give agents all the knowledge, tools, and resources they need to add an additional $100K of new GCI into their pipeline within 100 days.

During the first round of this challenge, by Day 96, Coach Walt’s personal GCI tracker was over $233K in new GCI into the pipeline! That was all generated with ZERO dollars out of pocket. No ad spend. No paid lead generation. No marketing budget of any kind. ZERO out of pocket!

ANYONE can do this!

If you actually want to put in the work to grow your business and you’re committed to executing the plan we built, using all the tools and resources we provide, we can’t wait to see you on our next launch call!!

TODAY’S FEATURE: Why Data Matters in Paid Leads

(And Why You’re Losing Money Without a Curated Approach)

So we’ve already established that data is crucial for making paid leads work. If you’re still guessing and throwing your budget at ads like you’re playing darts after a few too many drinks, we’ve got a bigger problem.

Let’s take it a step further and talk about how a curated approach to data isn’t just about looking at numbers—it’s about making them work for you. We’re talking hyper-targeted ads, personalized follow-up strategies, and a lead generation machine that runs like a Tesla, not a rusty old Honda.

Why "Spray and Pray" Doesn’t Work Anymore

The days of mass marketing are long gone. You can’t just throw up a generic Facebook ad and expect to reel in serious buyers or sellers. The modern buyer expects personalization. They want to feel like you’re speaking directly to them (yes, just them—no one else).

That’s where a curated approach to data comes in. It’s all about narrowing down your focus, digging deeper into your lead sources, and leveraging data insights to craft laser-focused campaigns that don’t just generate leads—they generate the right leads.

Step 1: Segment, Segment, Segment

The first thing you need to do is stop treating your leads like they’re all the same. Sure, they all clicked on your ad, but let’s be real—Bob looking for an investment property in downtown Chicago is not the same as Susan who wants a quiet home in the suburbs for her growing family. Different buyers, different needs.

Use your data to create micro-segments. Start tracking leads based on:

Location: Where are they searching? City, suburbs, or rural?

Property Type: Condos, single-family homes, investment properties, etc.

Buyer Intent: Are they casually browsing, or are they ready to make an offer?

Demographics: Age, family size, job status—who are they really?

This curated segmentation allows you to target your messaging and follow-up with precision. You’re not just sending a "Hey, are you still interested?" email to everyone. You’re sending Bob an update about downtown market trends and Susan a list of family-friendly neighborhoods.

Step 2: Tailor Your Ads Like a Custom Suit

The beauty of having all this data is that you can tailor your ads like a bespoke suit—fitted perfectly to the client you’re targeting. Generic ads don’t stand out anymore, but when your ad copy hits on pain points specific to your segmented leads? That’s when the magic happens.

Imagine this: You run two ads simultaneously. One is for empty nesters looking to downsize, and the other is for millennials buying their first home. Both are looking to move, but they’re in completely different life stages with completely different needs.

Your data shows that:

• Empty nesters are looking for low-maintenance living, near golf courses or active communities.

• Millennials are more concerned with proximity to downtown and affordability.

With this info, you can create hyper-relevant ad copy for each group that speaks directly to their concerns, positioning yourself as the agent who understands them.

Step 3: Tracking Behaviors for Smarter Follow-Up

Ever wonder why some leads never call you back, even though they were super interested on the phone? It’s in the data.

A curated approach means you’re not just tracking who clicks, but how they behave after clicking. Did they browse a few properties and disappear? Did they look at listings multiple times? Did they check out properties in different areas?

Use this information to craft smarter follow-ups. Instead of sending everyone a standard “checking in” email, you can send John, who’s been browsing properties in two zip codes, a message highlighting the benefits of each neighborhood. You’re speaking directly to his actions, showing him that you’ve been paying attention—and that kind of personalization can turn a maybe into a yes.

Step 4: Predictive Insights—Your Secret Weapon

Here’s where it gets really exciting. With the right data in hand, you can start getting predictive. Yes, we’re talking about using data to forecast behavior.

Data doesn’t just tell you what happened—it helps you predict what will happen. For example:

• Lead Scoring: Use your data to assign scores to leads based on their engagement level. If a lead has clicked on several ads, opened multiple emails, and spent hours on your site browsing listings, chances are they’re hot. Now you know who to prioritize.

• Behavior Triggers: Set up automated emails that trigger based on actions. If someone views a property three times, they probably want more info. That’s when you swoop in with a tailored email about a similar listing or an upcoming open house. Your data helps you stay one step ahead.

Step 5: Optimize and Scale

When you have all this data-driven insight, you can optimize your paid lead strategy and scale what’s working. Forget spending on random Facebook ads or Google keywords. Use your data to double down on what works and cut what doesn’t.

The best part? This approach doesn’t just help you close more deals—it reduces your cost per acquisition. With hyper-targeted, data-backed campaigns, you’re spending less and converting more.

Bottom Line: Data Is Your Unfair Advantage

You can’t just rely on paid leads without the power of data behind you. It’s like driving cross-country with no GPS—you might eventually get there, but you’ll burn a lot of time and gas in the process. A curated, data-driven approach ensures that your money is well-spent, your leads are well-targeted, and your follow-ups are actually effective.

Here’s your game plan:

1. Segment Your Leads

Don’t treat every lead like they’re the same. Use data to categorize and tailor your approach.

2. Create Hyper-Targeted Ads

Leverage your data to run specific, personalized ad campaigns for each micro-segment. If you do not run paid ads, build your organic content to talk to your segment. Yes…that matters.

3. Use Behavior-Based Follow-Ups

Track what your leads are doing and reach out with information that’s directly relevant to their actions. Give them what they want.

4. Go Predictive

Use lead scoring and behavior triggers to anticipate what your leads will do next and meet them where they are.

If you’re not sure where to start, click the button below and create your free account and take a peek at what affordable paid options you have on demand and which segments are relevant in your area based off zip code.

Join our community and get 8 classes unlocked for FREE HERE

Our facebook group: HERE

Our website: HERE

Looking forward to seeing everyone tomorrow morning!

Happy Networking,

Ray & Debbie

[email protected]