Welcome to IMPACT!

This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.

Let’s get into it.

💬 Quote of the Week

“To care for those who once cared for us is one of the highest honors.”

Tia Walker, Author, The Inspired Caregiver

Thursday’s Virtual Coffee Mastermind:

This week’s Virtual Coffee features Phillip Vincent, founder of Mom’s House in St. Louis, Missouri. With more than two decades of experience in real estate and senior living, Phillip has become one of the nation’s leading voices in the senior transition industry. His company connects families with trusted solutions when aging parents need to sell their homes quickly and with compassion.

Phillip’s approach bridges the gap between real estate and senior care, creating win-win partnerships for agents, investors, and families alike. If you’ve ever wanted to understand how to serve the growing senior market while building a business that truly makes a difference, this is one conversation you will not want to miss.

Did you miss last week? As long as I didn’t forget to hit record 🙃, you can catch up via the link below. TIme saving tip - did you know that you can watch at 1.5x speed and still understand everything said? It’s just one more way to make the most of your time.

UPCOMING EVENTS:

Agent Alliance Live » TODAY!

Seth tripled his closings in less than two years just by making some very simple changes in his follow-up. Want to know what they were? Good, this Wednesday at 9 AM CST, he’ll show you how he did it (shouldn’t be this easy).

• Follow up weekly without feeling repetitive

• Automate your systems with Lofty and Facebook leads

• His unexpected secret for finally hitting 20+ closings a year when other methods failed

FRIDAY - Your Brokerage Should Work for YOU. Ours Does - With All the Benefits to Prove It.

🚀 Discover What It Really Means to Be in the Right Brokerage! 🚀

Tired of the same old promises from traditional models? It’s time to see what’s truly possible when a brokerage is built for agents, by agents. At our Brokerage Breakdown, we’ll pull back the curtain on how the best brokerages are changing the game — with cutting-edge tech, unmatched support, and an agent-first culture designed to help you grow faster and earn more.

Whether you’re curious about how your current setup compares or seriously considering a move, this is your chance to explore real options, ask questions, and see what’s possible for your business.

💥 Now’s the time to take a closer look. The industry is shifting fast, and agents who explore the right opportunities early are the ones who gain the most - in freedom, income, and long-term growth. Don’t just wonder if there’s something better out there… come find out.

🕵️‍♀️ Top Secret Agent Debrief: Access Granted

Can’t wait until Friday? Or prefer to do your research under the radar? We’ve got you.
This confidential video briefing gives you the full intel on what we’re doing - from commission splits to stock rewards to the perks that feel almost too good to be real.
🎥 Watch it at your leisure. No login. No awkward intros. Just straight-up answers, decoded for agents who like to make smart, stealthy moves.

Your mission, should you choose to accept it… 👇

How SMART Agents Are Getting FREE Leads

Most agents are paying way too much trying to get their deals and listings seen. The truth? You don’t have to spend a fortune to get leads. This is the exact playbook being used right now to fill deals faster, move listings quicker, and beat the competition… while everyone else is still wasting money on ads. Join us October 23rd

Become and Investor Agent & Unlock your Advantage in Real Estate

The agents who thrive in any market are the ones who understand how to work with investors. Why? Because investors don’t just buy one property - they buy multiple. They create repeat business, bring consistent opportunities, and allow you to grow lasting partnerships.

This is your chance to elevate your career, expand your expertise, and step into the world of real estate investing with confidence. Monika Jazyk who was our guest speaker recently has put together this Bootcamp Intensive to make this a reality! Bootcamp kicks off October 25th

The Silver Tsunami is Here - Discover the Untapped $7 Trillion Senior Transition Market

October 28th

• How to tap into a $300 billion industry with just a cell phone and internet connection. Discover the secrets to turning compassion into a lucrative career

• The Single Most Important Thing you must know about the Senior Living Industry if you want to capitalize on this Booming Blue Ocean Opportunity (If You're Seeing This Now You're VERY Early)

• The 'Full Meal Deal' Business Model Our Students Use To Create 3 Streams of Income (and do 2 - 4 deals per month) all while TRULY helping people (so you feel proud of the legacy you leave behind)

• ​Why This Opportunity is Perfect for Real Estate Investors, Agents, Entrepreneurs or Any Big-Hearted Motivated Individual ready to make a difference while earning a great living

Holiday Cards That Spark Referrals

Most agents are paying way too much trying to get their deals and listings seen. The truth? You don’t have to spend a fortune to get leads. This is the exact playbook being used right now to fill deals faster, move listings quicker, and beat the competition… while everyone else is still wasting money on ads. Join us November 4th

TODAY’S FEATURE:

Why the Future Belongs to Realtors Who Serve the Past

If you have ever helped a client sell the home they have lived in for 30 or more years, you already know this is not your typical transaction. It is a mix of logistics, memories, and emotions that cannot be captured by a CMA or market analysis.

But here is the thing: agents who master the art of senior transitions are not just selling homes; they are guiding families through life’s next chapter.

The senior demographic represents one of the most stable and loyal markets in real estate. These clients are not chasing the latest rate trend or scrolling Zillow for fun. They are making a deeply personal move, often their last, and they need a professional they can trust.

💡 Why This Niche Works:

• Built-in trust and loyalty. Seniors value empathy, patience, and clarity, traits that most agents already have but rarely market.

• Multiple deals per client. You are not just listing a home; you are helping them buy smaller, plus connecting with adult children and referrals.

• Low competition. Few agents specialize here, which means your brand can stand out fast.

• High community value. You are not chasing cold leads; you are building relationships that last generations.

🧩 How to Build Your Senior Transition Brand:

1. Define your message. Try something like: “Helping families navigate life’s next chapter with care and confidence.”

2. Create partnerships. Team up with estate planners, senior move managers, elder law attorneys, and local senior centers.

3. Offer education. Host workshops or create checklists for adult children managing a parent’s move.

4. Get certified. Consider the Seniors Real Estate Specialist (SRES) designation for added credibility.

5. Market with warmth. Focus on calm colors, reassuring language, and photos that feel personal and trustworthy.

The most successful senior specialists position themselves not as salespeople but as transition guides. They become project managers for one of life’s biggest emotional milestones.

When you make moving easier for someone’s parents, you do not just earn a commission. You earn the loyalty of an entire family.

So maybe it is time to explore your own Silver Shift Strategy. Start small: one conversation, one partnership, one workshop. The ripple effect might surprise you.

🗣️ Scripts

Here are a few simple ways to start the conversation this week:

1️⃣ Social Post Message: “Many of my clients are helping their parents transition into a new chapter, downsizing, simplifying, and finding homes that fit their next phase of life. If your family is starting to have those conversations, I have some great local resources that can help make it smoother.”

2️⃣ Phone or Email Script: “Hi [Name], I wanted to reach out because I am starting to help more families with senior transitions, whether that is selling a longtime home, downsizing, or finding something more manageable. Do you know anyone who could use a little help getting started?”

3️⃣ Networking Conversation: “I am focusing more on senior transitions, helping families navigate downsizing and estate moves. It is an incredibly rewarding niche, and I am partnering with local professionals to make it easier for everyone involved.”

🎨 Canva Post Ideas

1️⃣ “Helping Mom and Dad move is not easy, but with the right plan, it can be peaceful. ❤️”
2️⃣ “After 32 years, we helped a lovely couple find their next dream home, smaller, simpler, and perfect for their new lifestyle.”
3️⃣ “Empty nest? More like full opportunity! Here’s to new adventures in the next chapter. 🏡✨”
4️⃣ “Downsizing does not mean downgrading. It means simplifying life to enjoy what really matters.”
5️⃣ “The memories come with you. The stress does not have to.”

(Prompt for Canva: “A warm, comforting real estate graphic featuring older adults or families helping parents move, soft neutral tones, heartwarming and hopeful tone.”)

🏁 Final Takeaway

The Silver Shift is not about chasing leads. It is about earning trust.
Agents who lead with compassion and systems can build an entire business helping families move forward with grace.

This week, think about one family, one connection, or one partnership that could open this door for you. Sometimes, the smallest moves make the biggest impact. 💙

One request - if you’ve learned something from our newsletter or joining us at our Virtual Coffees and other events, please forward this to another agent that you think would also enjoy becoming a part of our circle to create IMPACT in their business!

We’re looking forward to seeing you tomorrow morning!

Happy Networking,

Debbie Mauro

Resources:

• Join our Facebook group: HERE

• Our YouTube Channel: HERE

Book of the Week: 

“Who Will Take Care of Me When I’m Old?” by Joy Loverde

This book is a practical and heartfelt look at aging, independence, and planning ahead. It is perfect for understanding the mindset of your senior clients. Realtors who serve this niche will gain powerful insight into what matters most: dignity, safety, and autonomy.

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