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🏡 The Listing Goldmine in Your Own Backyard
How circle prospecting can open more doors (literally) to seller conversations
Debbie Mauro
10 Sep • Estimated Reading Time: 8 minutes
Welcome To Our Wednesday Newsletter
Welcome to IMPACT!
This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.
Let’s get into it.
“The fortune is in the follow-up, but the goldmine is in the neighborhood.” - Debbie Mauro
Thursday’s Virtual Coffee Mastermind:
The Script that's Booked Over 3,000 Listing Appointments
If you want to talk to more sellers ASAP without having to call Expireds or FSBO's, you need to check this out. Gus from PowerISA will be going over the #1 method to generate the largest amount of seller conversations every day that any agent can do in their market. We'll be going over every step of the process from tools, scripts to biggest pitfalls. Don't miss it!
Did you miss last week? As long as I didn’t forget to hit record 🙃, you can catch up via the link below. TIme saving tip - did you know that you can watch at 1.5x speed and still understand everything said? It’s just one more way to make the most of your time.
UPCOMING EVENTS:
Agent Alliance Live » TODAY!
Zillow says about 1 in 3 homes will cut prices in the next 30 days. Every price drop we see = 2 new listings for us. Want to know how? Join us this Wednesday at 9 AM CST where Joe Rosen will show you how he turns price drops into two listings (and buyers).
From the exact script to who to call (hint: it’s not just the seller), some of the biggest mistakes you’ll want to avoid, this call is for anyone feeling the shift in the market and wanting to make it work more in their favor.
FRIDAY - THE MODERN BROKERAGE MODEL!
🚀 A Brokerage Built for Agents, By Agents! 🚀
Tired of the same old brokerage model? We’re shaking things up! Our approach puts agents first - delivering next-level technology, unbeatable support, and real opportunities to grow. This isn’t just another brokerage; it’s a true partnership designed to help you thrive.
Whether you’re actively exploring a new brokerage or just curious about what’s possible, join us this Friday and discover how the Agent Impact Group can take your real estate business to the next level.
🔎 Find out what makes us different ~ you won’t want to miss this!
🕵️♀️ Top Secret Agent Debrief: Access Granted
Can’t wait until Friday? Or prefer to do your research under the radar? We’ve got you.
This confidential video briefing gives you the full intel on what we’re doing - from commission splits to stock rewards to the perks that feel almost too good to be real.
🎥 Watch it at your leisure. No login. No awkward intros. Just straight-up answers, decoded for agents who like to make smart, stealthy moves.
Your mission, should you choose to accept it… 👇
TODAY’S FEATURE:
If you’ve been in real estate for more than a week, you’ve probably heard that listings are leverage. The more listings you control, the more buyer leads, sign calls, and neighborhood credibility you earn. It’s the domino effect every agent wants.
But here’s the question: how do you consistently land listing appointments without burning out?
Most agents default to the usual suspects:
❌ Expireds - already bombarded by 20 agents before breakfast.
❌ FSBOs - convinced they can do it better than you.
❌ Paid leads - expensive, unpredictable, and usually cold.
Enter: circle prospecting - one of the simplest and most scalable strategies to fill your pipeline with seller conversations.
🔑 What is Circle Prospecting?
At its core, circle prospecting means connecting with homeowners around a property that just listed, just sold, or even just went pending. You’re not “cold calling.” You’re the neighborhood resource delivering timely, local info:
👉 “Your neighbor’s home just sold, and it created a lot of buzz - have you thought about what your home might be worth?”
It’s natural. It’s relevant. And it taps into the #1 motivator for sellers: curiosity about their own equity.
🚀 Why It Works So Well
Neighborhood news travels fast. Homeowners love to know what’s happening around them. You become the first one to share the story.
It’s evergreen. There will always be another listing or sale to talk about.
You control the volume. Whether you have 20 minutes or two hours, you can scale the number of conversations you’re creating.
It builds trust. You’re positioning yourself as the hyperlocal expert — not a pushy salesperson.
📝 The Script That Books 3,000+ Appointments
This week, Gus from PowerISA is pulling back the curtain on the exact script his team has used to generate over 3,000 listing appointments.
Spoiler alert: it’s not about memorizing robotic lines - it’s about:
Starting with curiosity
Offering value (like a free CMA or equity update)
Transitioning naturally into setting the appointment
⚒ Tools & Tips to Maximize Success
Dialer Systems: Skip the manual dialing; let tech speed up your process.
One-Hour Power Session: Even 60 minutes of consistent circle prospecting per day can change your pipeline.
Pitfalls to Avoid:
Don’t sound like a telemarketer - keep it conversational.
Don’t forget the follow-up - one call rarely does the job.
Don’t overcomplicate it - simple scripts win.
⏲️ Why is NOW the Perfect Time? ⏳
The market has shifted, but homeowners are sitting on record equity. Many are curious but haven’t raised their hand yet. Circle prospecting lets you create opportunities instead of waiting for them to show up in your inbox.
Bottom line? You don’t need to chase business all over town. The listing goldmine is right in your own backyard - and this week, you’ll learn how to tap into it.
💬 Scripts Realtors Can Use
Circle Prospecting Opener:
“Hi [Name], this is [Agent] with [Brokerage]. I just wanted to let you know your neighbor’s home at [Address] was listed/sold, and it got a lot of attention. Have you thought about what your home might be worth in today’s market?”
Curiosity Hook:
“A lot of homeowners are surprised at how much their equity has grown. Would you like me to prepare a quick home value update for you?”
🎨 Canva Post Ideas
“Your neighbors are selling - do you know what your home is worth? 🏡 DM me for a free equity update.”
“Real estate tip: The easiest way to start a conversation with sellers is to share what just sold in their neighborhood.”
“Circle prospecting isn’t about cold calls - it’s about being the local resource. Want to know what homes are worth in YOUR neighborhood?”
Sellers are closer than you think - sometimes right next door.
Circle prospecting prospecting gives you a repeatable way to generate listing conversations without relying on FSBOs, expireds, or costly leads.
This week on Virtual Coffee, you’ll learn the exact script that’s already generated 3,000+ listing appointments. Don’t miss your chance to mine the gold in your own backyard.
One request - if you’ve learned something from our newsletter or joining us at our Virtual Coffees and other events, please forward this to another agent that you think would also enjoy becoming a part of our circle to create IMPACT in their business!
We’re looking forward to seeing you tomorrow morning!
Happy Networking,
Debbie Mauro
Resources:
Book of the Week:
The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform.
Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
