Welcome to IMPACT!

This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.

Let’s get into it.

In the spirit of this newsletter:

"The secret of change is to focus all of your energy not on fighting the old, but on building the new."
— Socrates (as paraphrased in Way of the Peaceful Warrior by Dan Millman)

Thursday’s Virtual Coffee Mastermind:

We’ve all heard that video is king, right? But what if you don’t know where to start or what to create? The founders of Blended Sense will be joining us this week to teach us some secrets behind using video to grow the Trust Factor with you clients & prospects. Join us tomorrow morning and borrow from their experience in what to & not to do.

If you missed a call, you can find the replays on our YouTube Channel. Don’t forget to subscribe! Click the link below:

UPCOMING EVENTS:

How to Build a Referral Machine in 12 Months (Without Cold Calling!)

Tired of chasing leads that go nowhere? Wish you had a steady stream of warm referrals from agents who trust you?

Join us for this free webinar where we’ll break down the 4 Pillars of a Referral-Based Business and show you exactly how to build a predictable referral pipeline over the next 12 months. Plus, we’re giving you the #1 tool for managing your referral business—100% FREE.

What You’ll Learn:

✅ The 4 Pillars of a Referral-Based Business

✅ How to build relationships with agents nationwide

✅ A step-by-step 12-month roadmap to getting more referrals

✅ How to track, manage, and grow your referral business for free

BONUS: Every attendee gets access to a referral platform designed to help you scale your agent-to-agent referrals at no cost.

Keller Williams & CCP: What It Means for the Industry – Must-Watch Panel!

Exclusive Panel: The Future of Real Estate Brokerage

📅 Thursday, March 6th | ⏰ 3 PM EST

Join us for a powerhouse discussion featuring the CEO of Realty.com, CEO of Epique Realty, and The CEO of the Fig Team (Florida’s #1 Team) as they break down the Keller Williams & CCP situation and what it means for the industry.

🔥 What’s Next for Brokerages?
🔥 How AI, SaaS, and cloud-based models are shaping the future
🔥 Insights from top industry leaders on today’s market shifts

Join us at 3pmEST, Thursday March 6th!

What is DSCR loans?

Debt Service Coverage Ratio (DSCR) loans

Learn how DSCR loans help investors secure funding based on rental income, not personal income. Steven Odebralski will break down the eligibility requirements, key benefits, and strategies to leverage DSCR loans for successful real estate investments.

Join us: Thursday March 6th @ 8pmEST

^{Brokerage Breakdown: FRIDAY}

Curious about the most advanced, disruptive, and agent-focused brokerage in history? We are redefining the agent-brokerage relationship, offering agents the modern partnership they’ve been seeking. Our mission is to revolutionize the traditional brokerage model with unmatched agent benefits, cutting-edge real estate technology, and comprehensive agent support. Come find out some of the things we're up to!

If you are in the market for a new brokerage or you’re just wondering what else might be out there, join us Friday and learn about the many ways the Agent Impact Group can help you grow your real estate business.

Wednesdays with Wally

We're excited to bring a new feature to our Facebook group of amazing people.

Starting on Wednesday, 03/12/2025, at 3 pm EST, (30 mins) our weekly training class, Wednesdays With Wally, goes live in the fb group.

The training will be provided by Wally Bressler, a 27-year veteran of the real estate industry. He's conducted more than 65,000 one-on-one coaching calls and worked with some of the most successful teams and agents in the United States in Canada.

The sessions will be 30 minutes long and he's going to be covering topics that will help you take your real estate business to the next level of success, no matter where you are in your career at the moment. The first session as an intro will be an hour long and will give you all the details on how to build a time-blocked calendar for success in both your professional and personal life.

We’ll discuss:

• Why you're unable to follow your current calendar and what you need to do to break the pattern.

• How to keep distractions from taking valuable time from your day.

• Why managing your time is not just an activity, but also a mental and emotional management strategy.

• How to get more done with less time...for real.

• What order you need to plan your calendar in so that you can have time for real estate, family, friends and fun.

The second quarter will be here before you know it. Join us for this training and get your time blocking dialed to crush the second quarter of 2025 and beyond.

TODAY’S FEATURE: The Future of Real Estate: What’s Coming in 2025 and Beyond

The real estate industry is constantly evolving, and if there’s one thing top agents do well, it’s staying ahead of the curve. As we step into 2025, several trends are reshaping how agents market, sell, and connect with clients. From the rise of artificial intelligence (AI) to the increasing demand for sustainability, these changes aren’t just trends—they’re becoming the new normal.

The key to long-term success? Adaptability. The agents who embrace these shifts will thrive, while those who resist may struggle to keep up. Let’s take a closer look at three major developments in real estate and what you can do to future-proof your business.

1. AI and Automation Will Dominate the Industry

Artificial intelligence is no longer a futuristic concept, it’s actively transforming the way real estate professionals operate. AI-powered tools are making it easier to analyze data, automate repetitive tasks, and create personalized client experiences. As a result, agents who adopt these technologies will work smarter, not harder.

For example, AI can now predict which homeowners are most likely to sell in the next six months based on their online behavior and property history. Instead of spending hours cold calling, agents can focus on high-probability leads, increasing their efficiency and conversion rates. Chatbots and virtual assistants are also becoming more advanced, allowing agents to provide instant responses to client inquiries - even outside of business hours.

Additionally, AI-driven property search tools are enhancing the homebuying experience by suggesting listings based on a buyer’s preferences, search history, and even emotional responses. This level of personalization builds trust and helps clients find their dream home faster than ever.

Action Items:

• Automate your follow-ups - Use AI-powered CRMs like Follow Up Boss or Chime to nurture leads with smart drip campaigns. These tools can detect when a lead is engaging and send perfectly timed follow-ups.

• Use predictive analytics - Platforms like Remine and Zillow’s AI tools can help identify potential buyers and sellers before they even start looking. This allows you to stay ahead of the competition and reach out before your clients turn to another agent.

• Incorporate chatbots - Add an AI chatbot to your website or social media to answer common questions instantly and capture leads 24/7. This ensures you never miss an opportunity, even when you’re not online.

2. The Shift to a Digital-First Homebuying Experience

The days of traditional, in-person real estate transactions are quickly fading. In their place, a fully digital experience is taking over. Virtual home tours, digital contracts, and AI-powered mortgage approvals are making it easier than ever for buyers to complete the entire purchasing process without ever stepping into a real estate office.

The rise of virtual and augmented reality (VR/AR) is especially game-changing. Buyers can now tour homes in immersive 3D from the comfort of their couch, saving time, reducing unnecessary in-person visits, and expanding the pool of potential buyers. This is especially useful for relocation clients or those purchasing from out of state.

Additionally, blockchain technology is beginning to play a role in streamlining real estate transactions. Smart contracts allow for secure, instant transactions, reducing paperwork and minimizing the risk of fraud. As this technology becomes more mainstream, expect buyers and sellers to demand faster, more transparent deals.

Action Items:

• Invest in high-quality virtual tours – Use Matterport or CloudPano to create immersive property experiences that attract remote buyers. The more engaging and interactive the experience, the higher your chances of securing serious interest.

• Leverage e-signature platforms – Ensure smooth, paperless transactions with tools like DocuSign and Dotloop. Many buyers now expect to sign contracts digitally, so make sure you’re equipped to handle remote closings.

• Host live virtual open houses – Go beyond pre-recorded tours and engage buyers in real-time via Facebook Live, Instagram, or Zoom. This allows you to answer questions on the spot and create a sense of urgency among potential buyers.

3. Sustainability and Energy Efficiency Will Influence Buying Decisions

With rising utility costs and increasing environmental awareness, today’s homebuyers are prioritizing sustainable living spaces more than ever before. Energy-efficient homes not only reduce monthly expenses but also align with the growing demand for eco-friendly living. Agents who understand and market these features effectively will attract a new wave of buyers.

Features like solar panels, smart thermostats, energy-efficient windows, and sustainable building materials are no longer just “nice to have” - they’re becoming must-haves for many homebuyers. In fact, recent studies show that homes with green certifications sell faster and for higher prices than comparable non-certified properties.

Additionally, many cities are implementing strict energy regulations that will affect home values. Buyers are becoming more conscious of potential future costs associated with upgrading older, less efficient homes. Agents who can educate their clients on these factors will stand out as trusted advisors in the market.

Action Items:

• Educate yourself on green certifications - Learn about LEED, Energy Star, and other eco-friendly designations to guide buyers and sellers. Being knowledgeable about these certifications can give you a competitive edge in listing presentations.

• Market energy-efficient features - Highlight smart thermostats, solar panels, and energy-efficient windows in your listings. Use terms like “lower utility costs” and “environmentally friendly” to appeal to eco-conscious buyers.

• Build relationships with green vendors - Partner with solar companies, energy auditors, and eco-friendly home builders. This not only provides added value to your clients but also positions you as a go-to expert in sustainable real estate.

Final Thoughts: The Agents Who Win in 2025 Will Be the Ones Who Adapt

The real estate landscape is shifting rapidly, and staying competitive means staying informed. AI and automation are making agents more efficient, digital transactions are streamlining the buying process, and sustainability is influencing buyer decisions in new ways.

The key takeaway? Real estate isn’t just about homes - it’s about delivering an experience. Agents who leverage technology, embrace digital tools, and understand the values of modern buyers will thrive in this evolving market.

🚀 The future of real estate is here. The only question is: Are you ready to embrace it?

Did you see what Realty.com recently announced?

Create passive income by sharing the Realty.com platform! Over $1,000,000 in referral commissions already paid to partners!

Earn 5% monthly for each agent or team you refer across all Realty.com products for the life of the client!

All you need is your unique link. Get yours now and start earning with Realty.com!

REFERRALS: Have you made referrals an income stream in your business?

Signing up for our referral platform is just the first step - but expecting referrals to roll in without actively using it is like joining a gym and waiting to get fit. For this system to work, agents need to put in what they want to get out. The more referrals you place into the platform, the more others will do the same, creating a powerful cycle of business growth. Think of it as a high-trust, high-reward network where everyone benefits when participation is strong.

If you’re not actively sending referrals, you’re missing out on a massive income stream. Every lead you come across that doesn’t fit your market, specialty, or schedule is an opportunity to earn. Instead of letting those leads slip away, enter them into the platform and start seeing the results. The agents who win big with referrals aren’t just waiting—they’re engaged, intentional, and consistent. Let’s build this together and make sure the opportunities flow both ways! SET UP YOUR FREE PROFILE HERE!

Looking forward to seeing everyone tomorrow morning!

Happy Networking,

Debbie & Ray

[email protected] 

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