Welcome to IMPACT!

This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.

Let’s get into it.

“Be known for SOMETHING, or risk being forgotten for EVERYTHING.” - Debbie Mauro

Thursday’s Virtual Coffee Mastermind:

How an agent went from $30 in his bank account to $30Million in production

Jacob “Jake” McLaughlin is a powerhouse Realtor in Pennsylvania, known for his client-first, “serve, don’t sell” approach. Jake is driven by big dreams: he aims to build one of the largest real estate teams in PA, leveraging tech and market expertise to deliver a high level of service.

What makes his story especially inspiring is the journey: from starting with almost nothing, literally scraping by, to scaling into a high-volume, high-impact production agent doing tens of millions in sales. He’ll share how he did it on this week’s Virtual Coffee!

Did you miss last week? As long as I didn’t forget to hit record 🙃, you can catch up via the link below. TIme saving tip - did you know that you can watch at 1.5x speed and still understand everything said? It’s just one more way to make the most of your time.

UPCOMING EVENTS:

Agent Alliance Live » TODAY!

This script has booked over 3,000 listing appointments. Are you using it? Because even in a shifting market, having the listing often means you also have the most qualified buyer.

Join us LIVE this Wednesday at 9 AM CST where Gustavo Muñoz will show you exactly how to use this simple and effective script to turn “Just Solds” into your new listings. From picking the right listing, to who to call (hint: it’s the neighbors), to the exact words that start that lead to the appointment, this is the call for any agents who want MORE.

FRIDAY - THE MODERN BROKERAGE MODEL!

🚀 A Brokerage Built for Agents, By Agents! 🚀

Tired of the same old brokerage model? We’re shaking things up! Our approach puts agents first - delivering next-level technology, unbeatable support, and real opportunities to grow. This isn’t just another brokerage; it’s a true partnership designed to help you thrive.

Whether you’re actively exploring a new brokerage or just curious about what’s possible, join us this Friday and discover how the Agent Impact Group can take your real estate business to the next level.

🔎 Find out what makes us different ~ you won’t want to miss this!

🕵️‍♀️ Top Secret Agent Debrief: Access Granted
Can’t wait until Friday? Or prefer to do your research under the radar? We’ve got you.
This confidential video briefing gives you the full intel on what we’re doing - from commission splits to stock rewards to the perks that feel almost too good to be real.
🎥 Watch it at your leisure. No login. No awkward intros. Just straight-up answers, decoded for agents who like to make smart, stealthy moves.

Your mission, should you choose to accept it… 👇

Get 🌎GLOBAL🌎 Referrals and the HUGE 

💲💰💲💰💲 they come with!

What if becoming known worldwide as a Realtor was easier than you think?

Most agents assume “going global” means flying overseas, learning multiple languages, or chasing luxury listings abroad. The truth is, your path to global recognition starts right where you are — with the right visibility, credibility, and connections.

In this live webinar, you’ll discover:
✅ The simple steps that put you on the global map in 90 days or less
✅ How to position yourself as the go-to Realtor for your city, no matter where the client is coming from
✅ A brand-new platform that handles referrals and payments seamlessly (revealed live — you won’t hear the name until you join us!)
✅ How global connections give you more referral opportunities without adding more work to your plate.

You don’t need a passport to become a global Realtor. You just need the right strategy — and we’ll show it to you in this one powerful session.

TODAY’S FEATURE:

The Fortune Is in the Focus: Own a Niche, Own the Market … ha ha, you thought I was gonna say follow-up, didn’t you? Nope! This week it’s all about focus. Because here’s the secret: the more you narrow your focus, the bigger your business impact.

Most Realtors try to be everything to everyone: first-time buyers, luxury sellers, investors, relocations, downsizers… you name it, they’ll take it. But here’s the truth:

🔍 Generalists Blend In. Specialists Stand Out!

When you market yourself as “just another Realtor,” you disappear into the noise. But the moment you specialize, you give people a reason to remember you. Want to be top of mind? Stop blending in.

✂️ Want to Double Your Deals? Cut Your Market in Half.

Niching down isn’t about limiting yourself, it’s about multiplying results. Instead of chasing everyone in your city, focus on 1–2 groups where you already have connections or expertise. Military relocations. Luxury condos. First-time VA buyers. Downsizing boomers. Smaller pond = bigger fish.

🧠 Clients Don’t Remember “Good Agents”… They Remember Specialists.

At a dinner party, no one introduces you as “my Realtor who does everything.” They say, “This is the military relocation expert who got us settled in record time,” or “She’s the condo queen.” Specialists are memorable, referable, and profitable.

🚀 Your 3-Step Niche Formula

1. Pick Your Niche → Choose 1–2 areas where you have passion, expertise, or natural connections.

2. Package Your Expertise → Update your tagline, bio, and content to position you as that go-to person.

3. Promote Relentlessly → Repeat until your name + your niche are inseparable.

👉 The bottom line? Niching down doesn’t shrink your opportunities. It sharpens them. Focus builds fortune.

🎙️ Scripts for Realtors

1. Social Intro:
   “I help [niche] in [city] with [specific problem/goal]. If you know someone in that situation, I’d love to help them too.”

2. Networking Message:
   “Thanks for connecting! My focus is [niche] in [city]. If you ever come across a client in that lane, I’m your local go-to.”

3. Referral Ask:
   “I specialize in [niche]. If you have clients moving here with that need, I’d love to be your trusted partner.”

🎨 Canva Post Ideas

1. Bold Claim Post:
   “I’m not for everyone. I’m for [niche] — and that’s why I get results.”

2. Comparison Graphic:
   Generalist vs. Specialist → Show “generalist” fading into the crowd vs. “specialist” spotlighted.

3. Client Spotlight Post:
   “Helping [niche] find their perfect [city] home is what I do best. Here’s one family’s story…”

4. Authority Badge Graphic:
   “Your [Niche] Realtor in [City]” — clean text + headshot + local landmark.

✅ Final Takeaways

One Niche. One Message. Endless Referrals.
✂️ Narrow your focus.
🧠 Be remembered for one thing.
🚀 Watch your referrals multiply.

The fortune really is in the focus.

One request - if you’ve learned something from our newsletter or joining us at our Virtual Coffees and other events, please forward this to another agent that you think would also enjoy becoming a part of our circle to create IMPACT in their business!

We’re looking forward to seeing you tomorrow morning!

Happy Networking,

Debbie Mauro

[email protected]

Resources:

• Join our Facebook group: HERE

• Our YouTube Channel: HERE

Book of the Week: 

“Blue Ocean Strategy” by W. Chan Kim & Renée Mauborgne

BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans A brilliant read on creating uncontested market space by focusing differently. Realtors can apply the same concept by owning a niche..