Welcome to IMPACT!

This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.

Let’s get into it.

In the spirit of this newsletter: “Top-of-mind means tip-of-the-tongue.” – Tom Ferry

Thursday’s Virtual Coffee Mastermind:

This weeks virtual coffee guest is Solomon Floyd, founder of Rising Tides Real Estate Events. He will help us identify the three types of real estate markets and examine the behavior of each. This will help us understand where we might best fit in - regardless of your experience level - so that anyone can take confident steps forward on your real estate journey.

Did you miss last week? As long as I didn’t forget to hit record 🙃, you can catch up via the link below. TIme saving tip - did you know that you can watch at 1.5x speed and still understand everything said? It’s just one more way to make the most of your time.

UPCOMING EVENTS:

Brokerage Breakdown » Friday!

🚀 A Brokerage Built for Agents, By Agents! 🚀

Tired of the same old brokerage model? We’re shaking things up! Our approach puts agents first - delivering next-level technology, unbeatable support, and real opportunities to grow. This isn’t just another brokerage; it’s a true partnership designed to help you thrive.

Whether you’re actively exploring a new brokerage or just curious about what’s possible, join us this Friday and discover how the Agent Impact Group can take your real estate business to the next level.

🔎 Find out what makes us different ~ you won’t want to miss this!

🕵️‍♀️ Top Secret Agent Debrief: Access Granted
Can’t wait until Friday? Or prefer to do your research under the radar? We’ve got you.
This confidential video briefing gives you the full intel on what we’re doing - from commission splits to stock rewards to the perks that feel almost too good to be real.
🎥 Watch it at your leisure. No login. No awkward intros. Just straight-up answers, decoded for agents who like to make smart, stealthy moves.

Your mission, should you choose to accept it… 👇

🔥 The #1 Shortcut to Local Fame for Realtors

Let’s be real—being a great agent isn’t enough anymore. If your community doesn’t know who you are, they won’t hire you. And no, posting every day on social media won’t fix it fast enough. But there is a shortcut - and it’s hiding in plain sight: local events.

In this FREE webinar, you’ll discover:

✅ How to host community events that build trust and recognition overnight

✅ The exact strategy to position yourself as a local authority (not just another agent)

✅ How to get sponsors to cover the entire cost of your event

✅ How to turn every event into a profitable marketing machine

✅ Why this method works faster than any ad, cold call, or open house

This is more than just a branding play.

You’ll learn how to:

💰 Monetize your event with local partnerships and sales

📲 Attract warm leads who already trust your name

📍Become the go-to agent in your zip code—without begging for attention

🎁 You’ll Walk Away With:

• A plug-and-play Event Planning Guide

• A fillable Strategy Workbook to build your custom plan

• An Event Budget & ROI Calculator so you can track profit before you ever commit

• And the full blueprint to turn one local event into a year’s worth of visibility

TODAY’S FEATURE:

✋ Stop Waiting for Referrals: Here’s How to Get Them Now

We’ve all been there.
You did a great job for a client. They were thrilled. They said they'd “absolutely refer you.”

And then… crickets. 🦗

Referrals are the holy grail of real estate, but too many agents treat them like rainbows-magical, unpredictable, and totally out of their control.

But here’s the truth: you can generate referrals without waiting around or crossing your fingers.

Here are 5 smart ways to get more referrals - right now.

💡 1️⃣ Ask Better Questions, Not Bigger Favors

Instead of saying, “Do you know anyone looking to buy or sell?”, try:

“Who’s the next person in your life that might make a move this year?” Or “Is there someone in your circle who could use an honest second opinion about buying or selling?”

These questions spark actual thought - and that’s how you get real names, not polite shrugs.

🛠 2️⃣ Create a Referral Toolkit They Can Actually Use

Make it easy for past clients and friends to refer you.

✅ A digital business card
✅ A “what to say when you refer me” blurb
✅ A short text they can copy/paste like:

“Hey! If you’re thinking of buying/selling, my agent was awesome. Want me to connect you?”

Bonus points: Turn this into a Canva one-pager and text it to your past clients.

🧠 3️⃣ Plant Seeds in Conversations (Without Making It Weird)

Casual convo tips:

“I’m working with a family right now that was referred to me by a past client - my favorite kind of intro.”

“I love helping friends-of-friends. Some of my best clients started as referrals.”

You’re not asking. You’re planting.

🎁 4️⃣ Incentivize Referrals Without Getting All Salesy

No, you can’t pay for referrals (RESPA, anyone?) - but you can thank people for their trust.

Ideas:
🎉 Monthly giveaway for referrers
🎁 “Client of the Month” spotlight
💌 Handwritten thank-you with a small surprise (coffee card, home goodie, etc.)

Make it a celebration - not a transaction.

🔁 5️⃣ Make Referrals Part of Your Follow-Up

Your past clients love you. But they forget you.
Build referral language into your nurture:

“By the way, if you ever hear someone say they’re thinking of moving, I’d love to be their resource. I always take extra care of my clients’ friends.”

It’s subtle. And powerful.

💡 Takeaway?

You don’t need to sit around waiting for business to fall from the sky.
You can create a steady stream of referrals - one intentional move at a time.

It’s not begging. It’s building relationships.

And you? You’re not a secret agent.
You're the name people drop when someone says, “I need a Realtor.”

We’re looking forward to seeing you tomorrow morning!

Happy Networking,

Debbie & Ray

[email protected]

Resources:

• Join our Facebook group: HERE

• Our website: HERE

Book of the Week: Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You by John Hall

A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing

What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out.