Welcome to IMPACT!

This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.

Let’s get into it.

In the spirit of this newsletter:

“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs

Thursday’s Virtual Coffee Mastermind:

Tomorrow’s Virtual Coffee is going to be next-level! We’re thrilled to welcome Terza Ekholm as our special guest. Terza is a brilliant tech enthusiast who’s going to introduce us to a free AI platform that feels like pure magic. Imagine this: you take your MLS listing, upload the description, and bam ~ you’ve got a podcast-style audio recording of two people having a natural conversation about the listing. It’s like having your own virtual co-hosts bringing your properties to life! Whether you’re a tech-savvy agent or someone who just loves a good shortcut, this is a tool you won’t want to miss. Grab your coffee and join us!

Last week, Casey Eberhart led us through a simple 5-minute texting exercise that delivered real results before we even finished the call ~ seriously, it was that good! If you missed it, do yourself a favor and go watch the recording. You’ll want to add this strategy to your toolbox ASAP!

UPCOMING EVENTS:

It’s go time~ Networking Riches starts NOW!

Sick of networking events that feel like awkward speed dating for business cards? So are we. That’s why we’re back with a fresh take on Networking Riches - this time with an extra jolt of energy, a little more sass, and a whole lot more strategy. This isn’t just another “let’s talk about networking” chat - it’s a get-your-hands-dirty, practice-in-real-time, walk-away-with-tactics-you-can-use-immediately kind of event.

Whether you’re a natural-born networker or feel like you’re still in the “networking cocoon,” we’ll help you turn conversations into closings - with scripts, strategies, and a whole lot of fun. The event starts in 2 hours, so get in here and let’s make some magic happen!

Brokerage Breakdown » Friday!

🚀 A Brokerage Built for Agents, By Agents! 🚀

Tired of the same old brokerage model? We’re shaking things up! Our approach puts agents first—delivering next-level technology, unbeatable support, and real opportunities to grow. This isn’t just another brokerage; it’s a true partnership designed to help you thrive.

Whether you’re actively exploring a new brokerage or just curious about what’s possible, join us this Friday and discover how the Agent Impact Group can take your real estate business to the next level.

🔎 Find out what makes us different—you won’t want to miss this!

TODAY’S FEATURE:

🏡 Your “Free Home Valuation” Offer Isn’t Working

Let’s cut to the chase:
That free home valuation you’re offering?
It’s… well, kinda boring.

It’s not your fault. You were told this is the way to get leads.
“Offer a home valuation! Everyone wants to know what their home is worth!”
But here’s the problem:

Everyone’s doing it.
Everyone’s saying the same thing.
And your audience? They’re scrolling right past it.

Because a valuation is a tool, not a story.
And people don’t care about tools~they care about transformation.

👀 So what do they actually want to know?

Here’s how to make your home valuation offer irresistible:

1️⃣ Use Hooks That Spark Curiosity (Not Just “Get Your Free Valuation”)

Try these hooks instead of the same old line:

• Can you sell and buy with a 3 percent mortgage? Let's map it out.

• How much equity do you really have—and what could it do for you?

• Think your Zestimate is the whole story? It's not. Let’s talk strategy.

• Want to sell your home but worried about timing it right? I’ve got you.

• Curious what your home is worth, and what you could actually buy with that equity? Let’s explore.

These aren’t just clickbait~they speak to the real questions your clients have.

2️⃣ Turn a Valuation Into a Conversation: The Equity Strategy Session Script

Once you’ve got someone’s interest, here’s how to guide the conversation:

Step 1: Open the Conversation

• “Hey [Name], I saw you might be curious about your home’s value. I’d love to chat, not just about the number, but how we can make your equity work for you. Do you have a minute?”

• “Most people think it’s just about selling, but there are so many ways to use equity strategically. What’s your biggest question right now?”

Step 2: Guide the Conversation

• “Let’s talk through what a sale might look like, based on your goals. Do you want to buy and sell at the same time, hold onto your mortgage, or something else?”

• “What’s holding you back from making a move right now?”

Step 3: Close the Loop

• “This is all about creating a game plan, not a high-pressure sales pitch. I’m happy to run some numbers for you and explore options, sound good?”

• “Let’s set up a 15-minute chat to map it out. What time works best for you this week?”

3️⃣ Build a Simple Funnel That Converts

You don’t need fancy tech to turn a home valuation offer into a lead-generating machine. Here’s a quick blueprint:

✅ Step 1: Create a Form
Ask these questions:

• Name

• Email

• Phone

• What is your biggest concern about selling right now?

✅ Step 2: Post Calls to Action
Use these in your social posts, emails, or website:

• Curious what your home is worth and what you could buy? Let’s chat.

• Want a free home equity strategy session? Book here.

✅ Step 3: Follow-Up Email Template
Subject: Let’s Talk Strategy
Body:
Hey [Name], just wanted to follow up on your request for a home valuation. Let’s connect for a quick chat about how to maximize your equity. Here’s my calendar: [Insert link]. Looking forward to helping!

4️⃣ Make Your Valuation Offer Visually Stand Out

Skip the “Just Sold” graphic and use posts that tell a story. Here are 3 Canva post ideas to make your content pop:

• Homeowner’s Journey Story Post
  “Meet Sarah. She thought she’d never sell without giving up her low mortgage rate. We created a custom plan, found her dream home, and she closed in 30 days~without a double payment.”

• Equity Conversation Starter Post
  “Got equity? Don’t just sit on it~let’s talk about how you can make it work for your goals. DM me the word EQUITY and I’ll share options tailored to you.”

• Before and After: What Selling Could Do For You
  Before: Stuck in a house that no longer fits your lifestyle.
  After: Sold in 14 days, upgraded to your dream home, $75k equity cashed out.

You don’t need a designer to make these posts work, just a story, a clear call to action, and a little Canva magic.

💡 Here’s the takeaway:

A “free home valuation” is just a number.
But a conversation about what that number means for your client’s life?
That’s where trust is built.
That’s where leads turn into clients.

So stop offering the same old thing.
Start offering something better.

Your next client isn’t looking for a Zestimate.
They’re looking for you. You’re not a marketer. You’re a storyteller.

Looking forward to seeing everyone tomorrow morning!

Happy Networking,

Debbie & Ray

[email protected] 

Resources:

• Join our community and get 8 classes unlocked for FREE HERE

• Our Facebook group: HERE

• Our website: HERE

Book of the Week: 365 Social Media Post Ideas for Realtors by Nick Tsai

This book provides you with 365 ready-to-use real estate content ideas that you can easily plug in and play with to create engaging social media posts.

These helpful pieces of content are designed to attract potential home buyers and sellers and can help position you as the go-to local expert.