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- Stop fighting for the same 20%
Stop fighting for the same 20%
The crowded part of the market isn’t the whole market.
Same Zillow leads.
Same open-house buyers.
Same “ready now” prospects.
Same agents competing for them.
Michael Banner calls that the Red Ocean.
Everybody is fighting over the buyers who already know they can buy.
But there’s another group sitting on the sidelines that most agents barely touch.
That’s the Blue Ocean.
And on September 9, Michael is going to show us how to find it.
What happens when you stop competing where everybody else is competing?
That’s the question.
Debbie Mauro
Agent Impact Network
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