Welcome to IMPACT!

This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.

Let’s get into it.

In the spirit of this newsletter: “The best leads aren’t strangers. They’re friends you forgot to follow up with.” - Debbie Mauro

Thursday’s Virtual Coffee Mastermind:

How to turn your phone into a real estate ATM. You’ve got a goldmine sitting in your pocket - your phone. In this class, Paul Dolan will show you how to pull your entire contact list using a tool most agents don’t even know exists. Then he’ll hand you the exact scripts to start real conversations (without sounding like a sales robot). If you want more leads without chasing strangers, this session is a no-brainer.

Did you miss last week? As long as I didn’t forget to hit record 🙃, you can catch up via the link below. TIme saving tip - did you know that you can watch at 1.5x speed and still understand everything said? It’s just one more way to make the most of your time.

UPCOMING EVENTS:

Agent Alliance Live » TODAY!

If You Can Keep Them Talking for 2 Minutes, You Win. Most agents lose listings and appointments because they freeze up when objections come up. Nikki Pais, the “queen of objections” that top-producing teams rely on, reveals exactly how to handle every objection you’ll face, even the ones that seem like a dead end. You’ll learn to confidently turn hesitation into trust, and trust into signed agreements.

Brokerage Breakdown » Friday!

🚀 A Brokerage Built for Agents, By Agents! 🚀

Tired of the same old brokerage model? We’re shaking things up! Our approach puts agents first - delivering next-level technology, unbeatable support, and real opportunities to grow. This isn’t just another brokerage; it’s a true partnership designed to help you thrive.

Whether you’re actively exploring a new brokerage or just curious about what’s possible, join us this Friday and discover how the Agent Impact Group can take your real estate business to the next level.

🔎 Find out what makes us different ~ you won’t want to miss this!

🕵️‍♀️ Top Secret Agent Debrief: Access Granted
Can’t wait until Friday? Or prefer to do your research under the radar? We’ve got you.
This confidential video briefing gives you the full intel on what we’re doing - from commission splits to stock rewards to the perks that feel almost too good to be real.
🎥 Watch it at your leisure. No login. No awkward intros. Just straight-up answers, decoded for agents who like to make smart, stealthy moves.

Your mission, should you choose to accept it… 👇

Real Estate Marketing That Actually Works

Tired of shouting into the social media void and wondering if anyone’s listening? If you’re ready to create marketing that attracts real clients (not just likes), this is your moment.

In this August 1st, hands-on session, you’ll discover:
✅ The essential marketing channels every agent should be using right now
✅ Tips to build your brand without burning out
✅ Fresh ideas to stand out in a crowded market

Whether you’re brand new or a seasoned pro, you’ll walk away with an action plan to market smarter - and grow your business with confidence.

 ✨ Bonus: As part of our community, you get exclusive FREE access with code AIGExclusive

Business Planning for Real Estate Agents

Ever feel like you’re winging it in your real estate business? (Hey, no judgment - we’ve all been there.) But if you’re serious about hitting those big, audacious goals this year, you need more than good intentions. You need a plan that doesn’t live in the back of a cocktail napkin.

On August 11th, join coach, author, speaker & Power Agent, Walt Key, for an interactive workshop designed specifically for real estate professionals who are ready to:
✅ Get clear on their business vision and priorities
✅ Map out actionable steps to grow their income
✅ Learn proven strategies to stay organized and accountable

This isn’t another boring lecture. You’ll walk away with a practical business plan you can actually use - so you can spend less time guessing and more time closing deals.

✨ Bonus: As part of our community, you get exclusive FREE access with code AIGExclusive

TODAY’S FEATURE:

📇 Let’s Talk About the List You’ve Been Ignoring

You already know this: your sphere of influence (SOI) is the most powerful lead source you have.

But let’s be honest, most agents collect a few names, call it their “database,” and then forget it exists until they’re two closings short of their monthly goal.

Here’s the truth: your sphere isn’t a storage unit - it’s a relationship engine.

Let’s unlock it.

Here’s how to build, activate, and work your SOI like a real business owner (not a desperate salesperson).

🏗 1️⃣ Build the List Like You Mean It

Your SOI is anyone who:

• Knows your name

• Likes or trusts you (even a little)

• Would recognize you at Target in sweatpants

Start with:
✅ Family
✅ Friends
✅ Neighbors
✅ Past clients
✅ Local business owners
✅ Parents from your kid’s school
✅ Your hairstylist, barista, dentist, etc.

📌 Pro tip: Use your phone contacts + social media to start. This list is bigger than you think.

📣 2️⃣ Let Them Know You’re in the Business (Without Sounding Desperate)

Once you’ve got your list, here’s the move: reach out with value, not a pitch.

Try this script: “Hey [Name], I was thinking about you today and wanted to check in! I’ve been working with a lot of clients lately who are trying to decide if now’s the right time to buy or sell. If you or someone you know ever needs a second opinion, I’d love to help.”

You’re reminding them what you do without begging for business.

🔁 3️⃣ Follow Up Like a Human, Not a Marketing Machine

You don’t need 27 follow-up sequences.

You need:
✅ A birthday text
✅ A “thinking of you” check-in
✅ A DM reply when they post something exciting
✅ A quick market update that ties into their neighborhood or life stage

The goal? Stay present. Stay helpful. Stay memorable.

🧲 4️⃣ Create Shareable Moments That Make Referrals Easy

Make it easy for your sphere to talk about you.

Ideas:

• “My agent helped me buy with a 3% mortgage - ask me how!”

• “Looking for a no-pressure home strategy call? I’ve got the person.”

• “You have to talk to my friend - she gets this market like no one else.”

You’re not just staying in touch. You’re creating moments that make them want to send people your way.

💡 The Takeaway?

Your next deal isn’t coming from a cold lead.
It’s coming from someone who already knows you - but forgot what you do.

So show up. Add value. Be top of mind.

You don’t need more leads. You need to unlock the power of the people you already know.

🎨 Social Post Ideas You Can Use This Week

Want to spark conversations with your sphere without sounding salesy? Here are some post ideas you can try to gently remind your people what you do - without begging for business.

💬 1. Post a Quick Reminder That You're in Real Estate

Share a casual, friendly check-in on your feed or in stories, and mention you're helping a few clients right now.

Example Caption:
"I’ve been helping a few people figure out their next move lately - if you ever have questions about the market or need a no-pressure opinion, I’m just a message away!"

🧠 Why it works: It keeps you top-of-mind without making a direct ask.

📇 2. Share a Post About Who’s In Your Sphere

Create a post that highlights how much you appreciate your people.

Example Caption:
"My business wouldn’t exist without referrals from friends, family, and clients who believe in me. If you’re reading this, you’re part of my story - and I’m so grateful."

🧠 Why it works: People love to be appreciated. It plants the referral seed without asking for one.

📬 3. Ask a Question That Sparks Referrals

Post something that gets your followers thinking about people in their own lives.

Example Question:
"Who’s the next person in your life who might be thinking about moving this year?"

🧠 Why it works: Better questions = better conversations. This one invites people to connect you without pressure.

🔄 4. Share a Simple SOI Challenge

Encourage your followers to reconnect with their people (and you lead by example).

Post Prompt:
"This week, I’m reconnecting with 5 people in my sphere - just to check in, say hi, and be a good human. Who’s on your list?"

🧠 Why it works: It normalizes staying in touch. Plus, it gets people thinking about who they know who might need a Realtor.

One request - if you’ve learned something from our newsletter or joining us at our Virtual Coffees and other events, please forward this to another agent that you think would also enjoy becoming a part of our circle to create IMPACT in their business!

We’re looking forward to seeing you tomorrow morning!

Happy Networking,

Debbie Mauro

[email protected]

Resources:

• Join our Facebook group: HERE

• Our YouTube Channel: HERE

Book of the Week: The Connector’s Way: A Story About Building Business One Relationship at a Time by Patrick Galvin

Strong relationships are the key to personal and professional success.That's the lesson that Robert Hanson, owner of a struggling insurance agency, is about to learn. By following the advice of two surprising mentors and the natural connectors he meets through them, Robert uncovers powerful relationship-building secrets that have long eluded him...even though they were always in plain sight. As you follow the transformative journey of Robert and his business, you'll discover seven simple yet powerful rules for building business one relationship at a time.