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Welcome to IMPACT!

This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.

Let’s get into it.

In the spirit of this newsletter: A brand is no longer what we tell the consumer it is - it is what the consumer tell each other it is. - Scott Cook

EVENTS:

Thursday’s Virtual Coffee:

This week’s guest is Gus Castro, the Founder of Power ISA and he’s going to share with us how to get AI to call your leads and set appointments!

This is no longer science fiction: you can now have AI Calling Agents call your internet leads and set appointments for you 24/7. New leads, rekindling old leads, calling your database, all of it is possible thanks to Generative AI. Whether you're generating Google, Facebook, Zillow, Realtor. com or any online lead, find out how AI can help you set more appointments. We'll go over the tools you need, compliance issues and how to get the most out of this new technology. Join us for this exciting event.

Brokerage Breakdown: FRIDAY

Come learn about the differences between the traditional brick & mortar brokerages and the cloud based models. You’ll gain a clear, comparative understanding of different brokerage models available today, directly influencing their career trajectory and earning potential. This session is especially valuable as we'll highlight the unique benefits, such as advanced support systems, competitive commission structures, and innovative marketing tools. By joining us, realtors can enhance their professional growth and operational efficiency, positioning themselves for greater success in an increasingly competitive market.

Tax Delinquent Strategies

This event was an overwhelming success and so many agents learned an entirely new lead generation strategy. We will be hosting it again so watch the announcements for upcoming dates.

TODAY’S FEATURE: Your Secret Weapon

Building and Maintaining a Robust Referral Network

Ever wondered what makes the top real estate agents so successful? It's not just their impeccable market knowledge or their knack for closing deals—it's their robust referral network. In the world of real estate, referrals are the golden ticket to steady business growth and a thriving career. Let's dive into how you can build and maintain a referral network that works like magic, all while keeping it informative and a tad witty.

Why Referrals Matter

First things first, why should you care about referrals? Well, think of them as the fairy godmother of real estate. They magically transform potential clients into committed ones without the need for a fancy carriage. Referrals come with built-in trust and credibility, as they are essentially endorsements from people who have already experienced your stellar service. Plus, clients who come through referrals are more likely to be loyal and less price-sensitive.

Building Your Referral Network

1. Treat Every Client Like Royalty:

   • Your clients should feel like they've just checked into a five-star hotel. Provide exceptional service, go the extra mile, and always be available (or at least set expectations as to your availability). Happy clients are more likely to sing your praises to their friends and family.

2. Stay Top of Mind:

   • Out of sight, out of mind is a real thing. Keep in touch with past clients through regular follow-ups. Send them holiday greetings, birthday wishes, or even a simple “How’s the new house?” email. The key is to stay relevant without being overbearing. for every month you do not connect with a client/past client, you lose approximately 10% of the influence and trust that you have built.

3. Network, Network, Network:

   • Attend industry events, join local business groups, and participate in community activities. Building relationships with other professionals, like mortgage brokers, home inspectors, and even landscapers, can lead to a steady stream of referrals.

Maintaining Your Referral Network

1. Express Gratitude:

   • Always thank your clients for their referrals. A handwritten thank-you note or a small token of appreciation can go a long way in reinforcing their positive experience with you.

2. Showcase Success Stories:

   • Share testimonials and success stories from referred clients on your website and social media. This not only highlights your expertise but also encourages others to refer their friends and family.

3. Host Client Appreciation Events:

   • Organize events to celebrate your clients. Whether it’s a holiday party, a summer BBQ, or a casual coffee meet-up, these events show your clients that you value their business and their referrals.

4. Ask for Feedback:

   • Seek feedback from your clients about their experience and how you can improve. This not only shows that you care but also provides valuable insights into what works and what doesn’t.

The Witty Wrap-Up

Building and maintaining a robust referral network is like planting a garden. It requires care, attention, and a little bit of charm. But once it starts to flourish, it can bring you a bountiful harvest of loyal clients and steady business. So, put on your gardening gloves (or in this case, your networking hat), and start cultivating those referrals. Your future self will thank you—and so will your bank account!

BTW:

Be on the lookout for Friday’s newsletter, The Junk Drawer. This newsletter embraces the eclectic and the unexpected. The Junk Drawer is where you'll find a variety of content that doesn't necessarily fit into the other newsletters but is too good to miss. From interesting tidbits to unique insights, this newsletter promises diversity in content, delivering surprises that entertain and inform.

Join our new community HERE

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Our website: HERE

Have you joined our Agent-to-Agent Referral platform? REFERRALS

Looking forward to seeing everyone tomorrow morning!

Happy Networking,

Ray & Debbie

[email protected]

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