Welcome to IMPACT!

This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.

Let’s get into it.

💬 Quote of the Week

In the spirit of this newsletter: “The best leads aren’t strangers. They’re friends you forgot to follow up with.” - Debbie Mauro

Thursday’s Virtual Coffee Mastermind:

This week’s Virtual Coffee is all about connection in action! No guest speaker, no slides, no fluff. Just pure, high-energy speed networking designed to help you meet agents and referral partners from all over the country. You’ll rotate through several short, focused breakout sessions where you can introduce yourself, share the areas you serve, and discover collaboration opportunities in real time. Whether you’re new to the group or a longtime member, this is your chance to expand your sphere, form real relationships, and start building referral income immediately. Bring your coffee, turn on your camera, and be ready with your best 30-second intro because you just might meet your next few deals.

Did you miss last week? As long as I didn’t forget to hit record 🙃, you can catch up via the link below. TIme saving tip - did you know that you can watch at 1.5x speed and still understand everything said? It’s just one more way to make the most of your time.

UPCOMING EVENTS:

Agent Alliance Live » TODAY!

Most investors and agents are burning cash trying to get their listings and deals seen. The truth is that you do not need a big marketing budget to attract real leads.

If you missed this training last week, here is your chance to hop in and learn how agents are sending mailers for free. Yes, free.

Join us on November 5th to discover the exact playbook that is working right now to move listings quicke, find renters who want to buy, and outperform competitors who are still wasting money on ads.

You will walk away with:
• A repeatable marketing system that cuts costs while increasing reach
• Real examples from agents who are dominating their markets
• Tools and scripts you can start using immediately

Why pay more when you can outsmart everyone else?

FRIDAY - Your Brokerage Should Work for YOU. Ours Does - With All the Benefits to Prove It.

🚀 Discover What It Really Means to Be in the Right Brokerage! 🚀

Tired of the same old promises from traditional models? It’s time to see what’s truly possible when a brokerage is built for agents, by agents. At our Brokerage Breakdown, we’ll pull back the curtain on how the best brokerages are changing the game — with cutting-edge tech, unmatched support, and an agent-first culture designed to help you grow faster and earn more.

Whether you’re curious about how your current setup compares or seriously considering a move, this is your chance to explore real options, ask questions, and see what’s possible for your business.

💥 Now’s the time to take a closer look. The industry is shifting fast, and agents who explore the right opportunities early are the ones who gain the most - in freedom, income, and long-term growth. Don’t just wonder if there’s something better out there… come find out.

🕵️‍♀️ Top Secret Agent Debrief - Granted!

Can’t wait until Friday? Or prefer to do your research under the radar? We’ve got you.
This confidential video briefing gives you the full intel on what we’re doing - from commission splits to stock rewards to the perks that feel almost too good to be real.
🎥 Watch it at your leisure. No login. No awkward intros. Just straight-up answers, decoded for agents who like to make smart, stealthy moves.

Your mission, should you choose to accept it… 👇

Win the Listing -

and Deliver Real Value to Every Seller!

Want to win more listings and wow sellers with real value? Join us on, November 12th at 1:00 p.m. Eastern Time for our exclusive webinar:

“Win the Listing! Unlock the Realty.com Secret to Off-Market Sellers.”

Hosted by Lance Custen, CEO of Realty.com, with special guest speakers to be announced, this live session reveals how Realty.com and Estimate.com help agents:  

• Connect with homeowners before they list    

• Deliver instant, accurate home value insights sellers love     

• Build trust early and win the listing first

Discover how top agents are using this strategy to stand out, deliver more value, and grow their listing pipeline fast.

Don’t wait. Win the listing and deliver the value sellers deserve.

Holiday Cards That Spark Referrals!

Most agents are paying way too much trying to get their deals and listings seen. The truth? You don’t have to spend a fortune to get leads. This is the exact playbook being used right now to fill deals faster, move listings quicker, and beat the competition… while everyone else is still wasting money on ads. Join us December 1st

EARLY BLACK FRIDAY

Tired of juggling multiple AI tools and paying hefty monthly fees? 😫 Galaxy.ai solves that! This Black Friday, get LIFETIME access to 3000+ AI tools for just $399 (80% OFF!). Perfect for realtors looking to streamline their marketing, create stunning visuals, and close more deals. All the graphics I’ve created in the last 60 days have been by using this tool. Don't miss this limited-time offer!  

TODAY’S FEATURE:

📇 Let’s Talk About the List You’ve Been Ignoring

You already know this: your sphere of influence (SOI) is the most powerful lead source you have.

But let’s be honest, most agents collect a few names, call it their “database,” and then forget it exists until they’re two closings short of their monthly goal.

Here’s the truth: your sphere isn’t a storage unit. It’s a relationship engine.

Let’s unlock it.

Here’s how to build, activate, and work your SOI like a real business owner (not a desperate salesperson).

🏗 1️⃣ Build the List Like You Mean It

Your SOI is anyone who:

• Knows your name

• Likes or trusts you (even a little)

• Would recognize you at Target in sweatpants

Start with:
✅ Family
✅ Friends
✅ Neighbors
✅ Past clients
✅ Local business owners
✅ Parents from your kid’s school
✅ Your hairstylist, barista, dentist, and anyone else you see regularly

📌 Pro tip: Use your phone contacts and social media to start. This list is bigger than you think.

📣 2️⃣ Let Them Know You’re in the Business (Without Sounding Desperate)

Once you’ve got your list, here’s the move: reach out with value, not a pitch.

Try this script:

“Hey [Name], I was thinking about you today and wanted to check in! I’ve been working with a lot of clients lately who are trying to decide if now’s the right time to buy or sell. If you or someone you know ever needs a second opinion, I’d love to help.”

You’re reminding them what you do without begging for business.

🔁 3️⃣ Follow Up Like a Human, Not a Marketing Machine

You don’t need 27 follow-up sequences.

You need:
✅ A birthday text
✅ A “thinking of you” check-in
✅ A quick reply when they post something exciting
✅ A short market update that connects to their neighborhood or life stage

The goal is to stay present, stay helpful, and stay memorable.

🧲 4️⃣ Create Shareable Moments That Make Referrals Easy

Make it easy for your sphere to talk about you.

Ideas:

• “My agent helped me buy with a 3% mortgage. Ask me how!”

• “Looking for a no-pressure home strategy call? I’ve got the person.”

• “You have to talk to my friend. She gets this market like no one else.”

You’re not just staying in touch. You’re creating moments that make people want to send business your way.

🌐 5️⃣ Don’t Forget About Our Facebook Group

Your sphere isn’t just offline. It’s right here in the Real Estate Agent Referral Network.

Make the most of your referral opportunities by:
✅ Being active in the group (engagement builds visibility)
✅ Making an intro post about who you are and the areas you serve
✅ Sharing success stories when a referral is complete

If you’re the referrer, share your client’s experience working with the agent you found in the group.
If you’re the referee, talk about how helpful the sending agent was and how smoothly the transaction went.

When we celebrate wins together, it builds trust, credibility, and more referral flow for everyone.

💡 The Takeaway

Your next deal isn’t coming from a cold lead.
It’s coming from someone who already knows you but forgot what you do.

So show up. Add value. Stay top of mind.

You don’t need more leads. You need to unlock the power of the people you already know.

🎨 Social Post Ideas You Can Use This Week

Want to spark conversations with your sphere without sounding salesy? Here are some post ideas you can try to gently remind your people what you do without begging for business.

💬 1. Post a Quick Reminder That You're in Real Estate
Share a friendly check-in on your feed or in your stories and mention that you’re helping a few clients right now.

Example Caption:
"I’ve been helping a few people figure out their next move lately. If you ever have questions about the market or need a no-pressure opinion, I’m just a message away."

🧠 Why it works: It keeps you top of mind without making a direct ask.

📇 2. Share a Post About Who’s In Your Sphere
Create a post that shows appreciation for your people.

Example Caption:
"My business wouldn’t exist without referrals from friends, family, and clients who believe in me. If you’re reading this, you’re part of my story and I’m so grateful."

🧠 Why it works: People love to feel appreciated. It plants the referral seed without asking for one.

📬 3. Ask a Question That Sparks Referrals
Post something that gets your followers thinking about people in their own lives.

Example Question:
"Who’s the next person in your life who might be thinking about moving this year?"

🧠 Why it works: Better questions lead to better conversations. This one invites people to connect you without pressure.

🔄 4. Share a Simple SOI Challenge
Encourage your followers to reconnect with their people and lead by example.

Post Prompt:
"This week, I’m reconnecting with five people in my sphere just to check in, say hi, and be a good human. Who’s on your list?"

🧠 Why it works: It normalizes staying in touch and gets people thinking about who they know who might need a Realtor.

One request - if you’ve learned something from our newsletter or joining us at our Virtual Coffees and other events, please forward this to another agent that you think would also enjoy becoming a part of our circle to create IMPACT in their business!

We’re looking forward to seeing you tomorrow morning!

Happy Networking,

Debbie Mauro

Resources:

• Join our Facebook group: HERE

• Our YouTube Channel: HERE

Book of the Week:

The Connector’s Way: A Story About Building Business One Relationship at a Time by Patrick Galvin

Strong relationships are the key to personal and professional success.That's the lesson that Robert Hanson, owner of a struggling insurance agency, is about to learn. By following the advice of two surprising mentors and the natural connectors he meets through them, Robert uncovers powerful relationship-building secrets that have long eluded him...even though they were always in plain sight. As you follow the transformative journey of Robert and his business, you'll discover seven simple yet powerful rules for building business one relationship at a time.