Reacting versus responding in real estate

can be a massive game changer

Welcome To Our Wednesday Newsletter

Welcome to IMPACT!

This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.

Let’s get into it.

In the spirit of this newsletter:

“When you REACT, you are giving away your power. When you RESPOND, you are staying in control of yourself” - Bob Proctor

EVENTS:

Thursday’s Virtual Coffee:

This week Coach Ray (he hates it when I call him that) is in charge. We always learn so much from him when he takes over. Make sure you don’t miss it!

Register below to meet new people, gain referrals, expand your business partners, sharpen your skills and so much more!

Replay: FSBO Panel

In case you missed last week’s Virtual Coffee, it was about “FSBO’s”. We had a panel discussion and then opened up to Q&A. It was awesome!

Watch the replay with one click below!

Referrals: Thursday June 13th

Everyone knows the best clients come through referrals, so what are you doing to make sure your clients, friends & family think of you as soon as they hear that someone is considering buying or selling?

We have some ideas to share that will turn your clients into Raving Fans and change the way you do business!

Once you've made all those deep connections, how do you track all the referrals you're sending to other agents? We got that answer too! Make sure you join us.

Thursday June 13th 8:30am Pacific, 9:30am Mountain, 10:30am Central, 11:30am Eastern

Brokerage Breakdown: EVERY FRIDAY

Come learn about the differences between the traditional brick & mortar brokerages and the cloud based models. You’ll gain a clear, comparative understanding of different brokerage models available today, directly influencing their career trajectory and earning potential. This session is especially valuable as we'll highlight the unique benefits, such as advanced support systems, competitive commission structures, and innovative marketing tools. By joining us, realtors can enhance their professional growth and operational efficiency, positioning themselves for greater success in an increasingly competitive market.

The Divorce Niche: Thrive in a Shift-Proof Niche! June 24th

Join Bridget Potterton as she walks you through her best practices on working within the Divorce Niche. You'll learn how to reach out to attorneys and what to and not to say to clients in this situation and how her business has grown exponentially as she navigated these complex situations.

June 24th 2pm Pacific, 3pm Mountain, 4pm Central, 5pm Eastern

Networking Riches: June 25th & 26th

I am super excited to be able to welcome you back to Casey Eberhart’s Networking Riches!

Connectivity is the new currency and there is nothing like a positive, strategic conversation to spark business collaboration.

This is what makes attending Live so impactful and will amplify your influence not only to those in the room but also to those watching online globally.

Every time we host this event people rave about how much they loved it! The takeaways are priceless and this event will be like NONE other! This event will be talked about not for the content, but for the off the chart value and experience that you’ll be a part of!

In this one-of-a-kind 2-day coaching workshop PLUS a business breakthrough mastermind session, you’ll be taught the Networking Riches Formula and Follow up Tactics - which means Casey will share insights into networking tactics he has used for over 2 decades to increase my influence, grow my net worth and literally generate millions of dollars.

TODAY’S FEATURE: RESPONDING VS. REACTING

Let's talk about two sides of the same coin: being responsive and being reactive. In the high-octane world of real estate, knowing the difference can be the game-changer between sealing the deal and watching it slip away faster than a studio apartment in Manhattan.

Being Responsive: Imagine this. A client sends you a message, and you reply faster than a Tesla off the line. You're on it like a seagull on a dropped French fry. That's responsiveness, my friends. It's all about being quick, efficient, and proactive. It's like having your GPS set to "Successville" with no traffic in sight.

Being Reactive: Now, picture this. You get a call, and it's the client you've been chasing for weeks. But instead of being calm, cool, and collected, you're more like a squirrel on a caffeine bender. You react without thinking, and suddenly, you've promised the moon, the stars, and a private island in the Pacific—all before your first cup of coffee. That's reactiveness, folks. It's like driving blindfolded and hoping you end up at the right address.

Examples:

The Open House Surprise: You're hosting an open house, and a potential buyer asks about the school district. Instead of saying, "I'm not sure, let me get back to you," you blurt out incorrect information. Being reactive in this situation could lead to losing trust and potentially losing the sale. Being responsive would mean taking a moment to verify the information and then providing an accurate answer.

The Inspection Dilemma: Your client receives a less-than-stellar inspection report. Instead of panicking and advising them to back out immediately, you take the time to go through the report together, explaining which issues are minor and which may need further consideration. This proactive approach shows your expertise and builds trust with your client.

Action Items:

Practice Pause: Before responding to a client or colleague, take a moment to pause and think about your response. This simple act can prevent knee-jerk reactions and help you provide thoughtful, well-considered answers.

Set Expectations: Communicate clearly with your clients about your availability and response times. Setting realistic expectations upfront can prevent misunderstandings and reduce the pressure to react hastily.

Continual Learning: Stay updated with market trends, regulations, and best practices. The more informed you are, the better equipped you'll be to handle unexpected situations with confidence and composure.

So, there you have it, folks. The key to success in real estate is not just about making deals; it's about how you handle the deals you make. So, stay responsive, stay cool, and above all, stay awesome.

NICHE REAL ESTATE MARKETS:

Vacation Homes

Dreaming of sandy beaches or cozy mountain retreats? Vacation homes offer the perfect getaway and an enticing investment opportunity. If you’re looking to dive into the vacation property niche, here are three fun and effective events to promote your vacation home real estate business.

  1. Vacation Property Open House Extravaganza: Bring the vacation vibes to life with a themed open house event. Whether it’s a beach party with tropical drinks and live music or a mountain retreat with hot cocoa and cozy blankets, create an immersive experience that showcases the unique features of vacation properties. Guided tours will highlight stunning views, luxurious amenities, and local attractions. Sweeten the deal with a raffle offering a weekend stay at one of the properties. This event lets potential buyers envision their own slice of paradise.

  2. Virtual Vacation Property Showcase: For those who can’t attend in person, a virtual showcase is the perfect alternative. Host live-streamed tours and interactive Q&A sessions with property managers and local experts. Use high-quality videos, drone footage, and 360-degree virtual tours to highlight each property’s best features. Promote the event on social media, email newsletters, and local tourism websites. Encourage viewers to register in advance and offer an exclusive downloadable guide to vacation homeownership as an incentive. This online event makes it easy for potential buyers to explore properties from anywhere in the world.

  3. Vacation Investment Seminar: Educate potential investors on the financial benefits of owning a vacation home. Invite real estate experts, financial advisors, and property managers to discuss topics like tax benefits, rental income strategies, and market trends. Host the seminar at a popular resort or community center to attract a diverse audience. Provide refreshments, informational packets, and networking opportunities. Adding a panel discussion with current vacation property owners sharing their success stories can provide invaluable insights.

With these engaging events, you’ll attract potential buyers and investors, showcasing both the lifestyle and financial benefits of vacation properties. So, let’s get planning and make those vacation home dreams come true!

ALSO:

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Be on the lookout for Friday’s newsletter, The Junk Drawer. This newsletter embraces the eclectic and the unexpected. The Junk Drawer is where you'll find a variety of content that doesn't necessarily fit into the other newsletters but is too good to miss. From interesting tidbits to unique insights, this newsletter promises diversity in content, delivering surprises that entertain and inform.

Facebook group: HERE

Website: HERE

Jump into our group and say hi to us! Drop us a line—we're here to support you on your real estate journey.

Looking forward to seeing everyone tomorrow morning!

Happy Networking,

Ray & Debbie