Welcome to IMPACT!

This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.

Let’s get into it.

"Don’t wait for opportunity. Create it by showing up." - Debbie Mauro (that’s me!)

Thursday’s Virtual Coffee Mastermind:

This week, our guest, Paul Dolan, is pulling back the curtain on two simple moves that keep you in front of your past clients and referral partners without ever picking up the phone. One takes about 30 minutes per week and puts you right inn the mix with your VIP connections. The other keeps you showing up in your database’s world every single day for just a few bucks. No cold calls. No “just checking in”. No chasing. Just a smarter way to stay top-of-mind so more business comes to you.

And he’s not selling a system. HE’S GOING TO SHOW YOU HOW TO DO IT FOR FREE!

Did you miss last week? As long as I didn’t forget to hit record 🙃, you can catch up via the link below. TIme saving tip - did you know that you can watch at 1.5x speed and still understand everything said? It’s just one more way to make the most of your time.

UPCOMING EVENTS:

Agent Alliance Live » TODAY!

78% of your future clients want you to make this video…but will you? It only takes 30 minutes.

This Wednesday, we’re going LIVE to show you how to plan, record, and edit a short training video to use as a gated lead magnet that consistently brings in 20–30 leads for every 100 views, builds trust, and actually helps you get more closings.

Join us if you:

• Have been putting off video because you don’t know what to say or how to start

• Have made videos before, but they’ve never gained much traction

• Want a simple, repeatable process to make videos that consistently convert

FRIDAY - REAL ESTATE REIMAGINED!

🚀 A Brokerage Built for Agents, By Agents! 🚀

Tired of the same old brokerage model? We’re shaking things up! Our approach puts agents first - delivering next-level technology, unbeatable support, and real opportunities to grow. This isn’t just another brokerage; it’s a true partnership designed to help you thrive.

Whether you’re actively exploring a new brokerage or just curious about what’s possible, join us this Friday and discover how the Agent Impact Group can take your real estate business to the next level.

🔎 Find out what makes us different ~ you won’t want to miss this!

🕵️‍♀️ Top Secret Agent Debrief: Access Granted
Can’t wait until Friday? Or prefer to do your research under the radar? We’ve got you.
This confidential video briefing gives you the full intel on what we’re doing - from commission splits to stock rewards to the perks that feel almost too good to be real.
🎥 Watch it at your leisure. No login. No awkward intros. Just straight-up answers, decoded for agents who like to make smart, stealthy moves.

Your mission, should you choose to accept it… 👇

Networking Riches - Aug 27 & 28th

Why Realtors Would Be Nuts to Miss This:
You could spend your week anxiously refreshing Zillow and praying for leads - or you could come hang with fellow entrepreneurs who actually get relationship-building. Networking Riches delivers practical tips, live practice, and a chance to rub elbows with potential referral partners like lenders, investors, and other agents - all in a format even your introverted-but-determined soul can tolerate.

TODAY’S FEATURE:

👀 Why Staying Top of Mind Matters

Most agents lose clients not because of bad service, but because people forget who helped them. Out of sight = out of mind = out of business.

The good news? Staying top-of-mind doesn’t have to mean being pushy, salesy, or glued to your phone. Here are 5 smarter ways:

✅ 5 Easy Ways to Stay Top of Mind

1. Social Media Engagement
   Spend 15–30 minutes each week engaging with your clients’ posts. Congratulate them on milestones, comment on family photos, and cheer them on. Genuine interaction keeps you part of their daily scroll.

2. Monthly Email or Text Tip
   Send something short and valuable: a home tip, seasonal reminder, or fun local happening. Example: “Hey [Name], don’t forget to check your smoke detector batteries this month!”

3. Pop-Bys & Thoughtful Touches
   A pumpkin in October, flower seeds in spring, ice scraper in winter. Tiny, thoughtful gestures = huge top-of-mind impact.

4. Community Presence
   Support local events, highlight local businesses, or share volunteer work. Clients love seeing their Realtor connected and invested in the community.

5. Consistency Over Complexity
   The best strategy is the one you’ll actually do. Whether it’s one email a month or a social post each week, the magic comes from showing up consistently.

Scripts

• Social Media Comment Script:
  “Love seeing your updates! That backyard looks perfect for summer BBQs. Enjoy!”

• Quick Text Script:
  “Hey [Name], just wanted to say hi - hope the new school year is off to a great start for the kids!”

• Email Script:
  Subject: A quick homeowner tip for you
  Body: “Hi [Name], friendly reminder - it’s a good time to clean those dryer vents. Keeps your home safer and your appliances running longer. Hope you’re doing well!”

Canva Post Ideas

1. Graphic with text: “Just saying hi 👋 and wishing you a great week!”

2. Seasonal post: “🍂 Fall Home Tip: Clean gutters now to avoid winter headaches.”

3. Simple reminder card: “Your home is where your story happens. Thanks for letting me be part of it.”

☕ Final Takeaways

• Staying top of mind is the difference between being their forever agent and being forgotten.

• You don’t need cold calls, endless check-ins, or expensive systems.

• A little consistency with social media, thoughtful touches, and community presence goes a long way.

• Pick one strategy this week and do it. Small actions, repeated, keep you unforgettable.

👉 Bottom line: When you show up regularly in your clients’ world, referrals and repeat business show up in yours.

One request - if you’ve learned something from our newsletter or joining us at our Virtual Coffees and other events, please forward this to another agent that you think would also enjoy becoming a part of our circle to create IMPACT in their business!

We’re looking forward to seeing you tomorrow morning!

Happy Networking,

Debbie Mauro

[email protected]

Resources:

• Join our Facebook group: HERE

• Our YouTube Channel: HERE

Book of the Week: 

Never Lose a Customer Again by Joey Coleman

Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.

While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding.