Welcome to IMPACT!

This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.

Let’s get into it.

In the spirit of this newsletter: “The best agents aren’t waiting. They’re working the market on purpose.” – IMPACT Newsletter 😄

Thursday’s Virtual Coffee Mastermind:

This week, top producing agent, Chris Rains, will be showing us how he’s working to bridge the gap between investors and agents. Hop on and learn about the referral tool he’s working with to grow his reach in the investor market.

Did you miss last week? As long as I didn’t forget to hit record 🙃, you can catch up via the link below. TIme saving tip - did you know that you can watch at 1.5x speed and still understand everything said? It’s just one more way to make the most of your time.

UPCOMING EVENTS:

Agent Alliance Live » TODAY!

If I Could Only Send One Email a Month…It’d Be This One.

Most agents overthink follow-up and underdeliver value and it’s costing them referrals. In this training, Bradon Baca (CEO of Ten Oaks and a master of relationship-first marketing) shares the exact strategy behind the one email that builds trust, gets replies, and keeps you top-of-mind, all without ever mentioning real estate

Brokerage Breakdown » Friday!

🚀 A Brokerage Built for Agents, By Agents! 🚀

Tired of the same old brokerage model? We’re shaking things up! Our approach puts agents first - delivering next-level technology, unbeatable support, and real opportunities to grow. This isn’t just another brokerage; it’s a true partnership designed to help you thrive.

Whether you’re actively exploring a new brokerage or just curious about what’s possible, join us this Friday and discover how the Agent Impact Group can take your real estate business to the next level.

🔎 Find out what makes us different ~ you won’t want to miss this!

🕵️‍♀️ Top Secret Agent Debrief: Access Granted
Can’t wait until Friday? Or prefer to do your research under the radar? We’ve got you.
This confidential video briefing gives you the full intel on what we’re doing - from commission splits to stock rewards to the perks that feel almost too good to be real.
🎥 Watch it at your leisure. No login. No awkward intros. Just straight-up answers, decoded for agents who like to make smart, stealthy moves.

Your mission, should you choose to accept it… 👇

Real Estate Marketing That Actually Works

Tired of shouting into the social media void and wondering if anyone’s listening? If you’re ready to create marketing that attracts real clients (not just likes), this is your moment.

In this August 1st, hands-on session, you’ll discover:
✅ The essential marketing channels every agent should be using right now
✅ Tips to build your brand without burning out
✅ Fresh ideas to stand out in a crowded market

Whether you’re brand new or a seasoned pro, you’ll walk away with an action plan to market smarter - and grow your business with confidence.

 ✨ Bonus: As part of our community, you get exclusive FREE access with code AIGExclusive

Business Planning for Real Estate Agents

Ever feel like you’re winging it in your real estate business? (Hey, no judgment - we’ve all been there.) But if you’re serious about hitting those big, audacious goals this year, you need more than good intentions. You need a plan that doesn’t live in the back of a cocktail napkin.

On August 11th, join coach, author, speaker & Power Agent, Walt Key, for an interactive workshop designed specifically for real estate professionals who are ready to:
✅ Get clear on their business vision and priorities
✅ Map out actionable steps to grow their income
✅ Learn proven strategies to stay organized and accountable

This isn’t another boring lecture. You’ll walk away with a practical business plan you can actually use - so you can spend less time guessing and more time closing deals.

✨ Bonus: As part of our community, you get exclusive FREE access with code AIGExclusive

TODAY’S FEATURE:

🏘 The Best Deals Aren’t Always Listed…And That’s the Point

Let’s be real: inventory is tight, buyers are picky, and the MLS is more competitive than ever.

So what are smart agents doing?

They’re not waiting for the market.
They’re working it.

Off-market deals aren’t magical or secret.
They’re intentional.
They come from relationships, resourcefulness, and a mindset that says, “If I can’t find the deal, I’ll create one.”

Here’s how to work off-market like a pro - and open up a whole new world of deals (and referrals) in the process.

🧠 1️⃣ Start With Your Buyer Match Game

Have a buyer looking for something specific? Great. Use that as your hook.

✅ Pull absentee owner lists
✅ Search expired listings and withdrawn properties
✅ Network with landlords or wholesalers
✅ Knock on a few doors (yes, really)

Script to use: “I’ve got a serious buyer looking for a [3-bed, 2-bath with a pool] in [area]. Do you know anyone who’s thought about selling—even if they haven’t listed yet?”

You’re not selling—you’re matchmaking.

🤝 2️⃣ Invest in Your Investor Relationships

Want consistent off-market access? Build your circle.

Start reaching out to:

• Flippers

• Buy-and-hold landlords

• Wholesalers

• Probate attorneys

• Hard money lenders

These people are either sitting on deals or need you to move one fast.

What to say: “If you ever need help moving a property quickly—on or off market—let me know. I’m plugged in with buyers who love fixer-uppers and fast closes.”

📦 3️⃣ Package the Opportunity, Not Just the Property

The best off-market agents know this isn’t about pretty photos.

It’s about the pitch.

📌 Help the seller see the benefit (easy, private, no prep)
📌 Help the buyer see the value (exclusive, first shot, less competition)
📌 Position yourself as the deal creator, not just the deal finder

💬 4️⃣ Learn to Talk Like an Investor

Even if you don’t work with a lot of investors yet, learn the language.

✅ Know basic ROI math
✅ Understand BRRRR
✅ Ask: “What’s your buy box?” or “What cap rate are you looking for?”

Pro tip: Use these conversations to plant future opportunities: “If I come across something that fits your criteria, want me to send it your way?”

🔁 5️⃣ Use Off-Market Deals to Win More Listings

Here’s the twist: off-market doesn’t just help buyers. It helps you attract sellers.

Reach out to homeowners with:

• Pre-approved buyer letters

• “Reverse prospect” postcards

• Quick-close cash buyer options

• Leaseback offers for flexible timelines

You’re offering a solution, not just a sales pitch.

💡 The Takeaway?

Off-market is a mindset.
It’s not about waiting, it’s about creating.

It’s about being the kind of agent who connects the dots, opens the doors, and gets the deal done before the listing even hits Zillow.

Because the best opportunities?
They’re not always listed.
But they’re always out there - for agents who know how to find them.

🎨 Social Post Ideas to Share With Your Audience This Week

Help your clients, investors, or vendor partners understand how you work off-market.

🧭 1. “I Work Off-Market” Post

Post Prompt:
“The best homes don’t always hit the MLS. If you’re looking for something specific—or have a property you’d sell without going public—let’s talk.”

🧠 Why it works: It positions you as a resource, not just a Realtor.

💬 2. “Do You Know Someone?” Post

Post Prompt:
“I’ve got a buyer looking for a home in [neighborhood]. If you know someone thinking of selling - even if they’re not listed - DM me!”

🧠 Why it works: Great for sparking referrals, not just leads.

🛠 3. Investor-Focused Outreach Post

Post Prompt:
“I help investors find and move off-market properties fast. Looking to add to your portfolio? Let’s talk.”

🧠 Why it works: Attracts high-volume clients who value speed and discretion.

🔍 4. Education Carousel Idea

Title Slide: “What’s an Off-Market Property?”
Slide 2: “It’s a home that’s for sale - but not publicly listed”
Slide 3: “Why buyers love them: less competition”
Slide 4: “Why sellers love them: privacy + speed”
Slide 5: “Want access to off-market deals? I can help.”

One request - if you’ve learned something from our newsletter or joining us at our Virtual Coffees and other events, please forward this to another agent that you think would also enjoy becoming a part of our circle to create IMPACT in their business!

We’re looking forward to seeing you tomorrow morning!

Happy Networking,

Debbie Mauro

[email protected]

Resources:

• Join our Facebook group: HERE

• Our YouTube Channel: HERE

Book of the Week: Buy, Rehab, Rent, Refinance, Repeat (BRRRR) by David Greene

A great way to understand the mindset and math of cash flow-focused investors.