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Welcome to IMPACT!

This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.

Let’s get into it.

In the spirit of this newsletter:

"The moment you make it about them—not you—is the moment they start listening."
— Unknown

Thursday’s Virtual Coffee Mastermind:

This week’s Virtual Coffee guest is none other than Casey Eberhart—speaker, entrepreneur, and one of the most connected humans in business. Known as The Ideal Networker, Casey brings over 30 years of experience building companies, investing in real estate, and helping entrepreneurs turn conversations into cash flow. He’s built teams all over the world and runs one of the top mastermind groups in the country. If you want to learn how actually to network with intention and impact, don’t miss this one.

If you missed a call, you can find the replays on our YouTube Channel. Don’t forget to subscribe! Click the link below:

UPCOMING EVENTS:

Brokerage Breakdown » Friday!

🚀 A Brokerage Built for Agents, By Agents! 🚀

Tired of the same old brokerage model? We’re shaking things up! Our approach puts agents first—delivering next-level technology, unbeatable support, and real opportunities to grow. This isn’t just another brokerage; it’s a true partnership designed to help you thrive.

Whether you’re actively exploring a new brokerage or just curious about what’s possible, join us this Friday and discover how the Agent Impact Group can take your real estate business to the next level.

🔎 Find out what makes us different—you won’t want to miss this!

Networking Riches - May 28 & 29

Tired of networking events that feel more like awkward speed dating for business cards? Yeah, us too. That’s why we’re bringing back Networking Riches - but with a facelift, a shot of espresso, and a much better vibe. Join us for a fast-paced, zero-fluff workshop where you'll actually learn how to turn small talk into closed deals (imagine that!). Whether you’re a social butterfly or more of a networking caterpillar, we’ve got the strategies, scripts, and encouragement to help you level up and actually enjoy the process.

You’ll walk away with more than just a stack of business cards and a vague sense of hope. We’re talking real strategies, live practice (don’t worry, we won’t make you role-play as “motivated seller #3”), and tools you can actually use without needing a tech degree or a motivational quote tattoo. If you’re ready to stop winging it and start winning it, this is your kind of event.

TODAY’S FEATURE:

🏡 No One Cares You Just Sold a Home

They care if you can help them win.

Let me be blunt for a second.

That “Just Sold!” graphic you posted?
The templated flyer you mailed out to 400 neighbors?
The storyless, soul-less “Top Producer” announcement?

It’s all noise. And here’s the truth:

No one cares you just sold a home.

They care about themselves. Their fear. Their confusion. Their next step.
And if you’re not speaking directly to that, then you’re just wallpaper.

Welcome to the era of relevance.

The old way of marketing in real estate was about proof.
“Look at me! I sold a house. I got another listing. I’m doing big things.”

But this new market?
This content-saturated, scroll-happy, decision-fatigued world?

It demands resonance. Relevance. Relationship.

So if you're wondering why your “sold” posts aren’t turning into DMs...
If you're baffled that your consistency isn’t converting...

This is why.

You’re broadcasting.
You need to be connecting.

So what do people actually care about?

Let’s break it down.

Your potential clients don’t care about how many houses you’ve sold.
They care about things like:

• How to buy and sell at the same time without losing sleep.

• What the heck to do if they have equity but a 3% mortgage.

• Why their neighbor's house sold and theirs didn’t.

• What upgrades to make (or not make) before listing.

• How to stop renting and start owning with less than 20% down.

Your job is no longer just to “market.”
Your job is to educate, empathize, and equip.

And you don’t do that with generic posts.

You do that with real content that speaks to real people.

You’re not a marketer. You’re a storyteller.

When you post about your “just sold” deal, that’s your story.
What your audience wants is to see themselves in the story.

Try this instead:

Now we’re talking.

Now you’re solving. Now you’re relating. Now you’re converting.

Real estate is an emotional decision wrapped in a financial transaction.
And your content should reflect that.

Stop shouting your wins.
Start showing your wisdom.

This is how local legends are made.

Look—there are thousands of agents in your MLS.
Plenty of them are good. A few are great.

But only a handful ever become the go-to name in their market.
The one people tag. The one people trust. The one people remember.

And here’s the secret?

It’s not a shiny CRM.
It’s not a postcard campaign.
It’s not the “latest funnel” some coach is selling you.

It’s your content.
The words you say. The way you show up. The consistency you commit to.

The problem? Most of you don’t know what to say.

You sit down to post and draw a blank.

Or worse—you post whatever you think you’re supposed to post:
• “Market update!”
• “Another happy client!”
• “Thinking of buying or selling?”

Yawn.

It’s not that you suck. It’s that you’ve been told to chase attention instead of build authority.

So let’s fix that—together.

🎯 Ready for Step-by-Step Help?

We hosted a full workshop called Prompt to Post, and it’s built for one thing:

To show you exactly how to create high-authority, low-resistance content that builds your brand and drives inbound business.

✅ You’ll get the full recording
✅ A step-by-step content guide
✅ Ready-to-use prompts so you never stare at a blank screen again
✅ A clear system to make you impossible to ignore

You don’t need to go viral.
You just need to be valuable—consistently.

Watch the replay → HERE

Get the guide → HERE

Spend one hour with us and we promise your content will change forever.

BTW, you will WANT to make content as it will be all around YOUR interests…

You’ve got the experience.
You’ve got the proof.

Now let’s make sure the market knows it.

Let’s build content that connects, converts, and compounds over time.

Let’s stop just “being active” and start being undeniable.

Your future clients are watching.
Make it count.

Looking forward to seeing everyone tomorrow morning!

Happy Networking,

Debbie & Ray

[email protected] 

Resources:

• Join our community and get 8 classes unlocked for FREE HERE

• Our Facebook group: HERE

• Our website: HERE

Book of the Week: "Never Eat Alone"

By Keith Ferrazzi

A classic on relationship-driven success.

This book is all about the power of authentic connection—how to build a network before you need it, lead with generosity, and become unforgettable in business and life.

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