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Welcome to IMPACT!

💬 Quote of the Week

“Today’s problems come from yesterday’s solutions.” Peter Senge

Thursday’s RE Virtual Coffee Mastermind:

This week’s Virtual Coffee features Doug Adams and Scott Martineau, who will be walking us through one of the most practical listing strategies agents are using right now: how to easily get multiple cash offers for sellers. They are the minds behind the system that powers REARN.pro, which was built specifically for our community to make this process simple, transparent, and agent-friendly.

During the conversation, they’ll show the easy way to pull multiple cash offers, how to present those offers alongside a traditional listing strategy, and when cash actually makes sense for a seller. If you’ve ever wanted to offer cash options without sounding salesy, overwhelming your client, or adding complexity to your workflow, this session will break it down in a way that’s clear, ethical, and immediately usable in real listing appointments.

Did you miss last week? As long as I didn’t forget to hit record 🙃, you can catch up via the link below. TIme saving tip - did you know that you can watch at 1.5x speed and still understand everything said? It’s just one more way to make the most of your time.

UPCOMING EVENTS:

Agent Alliance Live » TODAY!

Your growth feels unpredictable because you’ve actually got no idea what you’re doing (or how you achieved any of the success you’ve had before). Most agents work hard and stay busy, but when you don’t know which numbers matter, where your business really comes from, or how much production you actually need to support your life, you’re left with chaos and stress.

That’s why this Wednesday, we’re bringing you Part 2 of Laura Dahl’s 4-part series, where she walks agents through how to turn clarity into an intentional growth plan using real data, realistic production goals, and clear decisions about how business comes in.

FRIDAY - If Your Brokerage Isn’t Helping You Win, It’s Holding You Back

🚀 Discover What It Really Means to Be in the Right Brokerage! 🚀

Let’s say the quiet part out loud.

Most brokerages were built for a different market, a different agent, and a different version of this business. And yet, agents are still being told to “just work harder” inside systems that were never designed to support growth, leverage, or flexibility.

This Brokerage Breakdown is not a sales pitch.
It’s a reality check.

We’re pulling back the curtain on how modern brokerages are actually structured today, what agent-first really looks like in practice, and why some agents are quietly scaling faster while others feel stuck doing more for less.

If you’ve ever wondered:

• Why some agents seem to have more support without more overhead

• Why your tech stack feels heavier every year, not lighter

• Or whether there’s a smarter way to build a business without starting over

This conversation is for you.

You don’t need to be ready to move.
You just need to be willing to look.

🕵️‍♀️ Top Secret Agent Debrief - Granted!

Can’t wait until Friday? Or prefer to do your research under the radar? We’ve got you.
This confidential video briefing gives you the full intel on what we’re doing - from commission splits to stock rewards to the perks that feel almost too good to be real.
🎥 Watch it at your leisure. No login. No awkward intros. Just straight-up answers, decoded for agents who like to make smart, stealthy moves.

Your mission, should you choose to accept it… 👇

And in case that didn’t answer all your questions and you’re not ready to actually have a conversation, you can call my Ai Voice Assistant, Sage, and ask her all your questions. She’s very helpful. 888-217-9656

REI: How To Manage a Renovation - Jan 26th 

Join us online for REI 101: Managing the Renovations! Whether you're a newbie or looking to sharpen your skills, this event dives into the essentials of handling renovation projects like a pro. Get tips, tricks, and real-world advice to keep your fixes smooth and stress-free. Perfect for anyone wanting to boost their renovation game without the hassle!

• Learn how to properly scope renovation projects before work begins to avoid surprises

• Understand realistic budgets and timelines so renovations don’t spiral out of control

• Get proven tips for managing contractors and holding them accountable

• Identify the most common renovation mistakes that kill profits—and how to avoid them

• Walk away with a simple framework to manage renovations efficiently, even as a beginner

TODAY’S FEATURE:

Win More Listings by Giving Sellers Choices (Not Pressure)

Here’s something most listing presentation training gets wrong.

The agent who wins the listing is not always the one with the best CMA, the fanciest marketing, or the biggest promises.

It’s the agent who gives the seller more options.

Most agents still walk into appointments with one path
List it, price it right, wait for offers.

That approach is not wrong.
It’s just no longer enough.

What we’re seeing work right now is simple
Agents who walk in with two or three clear paths instead of one are winning more listings, better conversations, and faster decisions.

Traditional listing.
Cash offer.
Or a smart hybrid of both.

Not pressure.
Not gimmicks.
Just clarity.

🔑 Why Cash Offers Belong in a Modern Listing Presentation

Cash offers are not about pushing sellers into a lower price.

They’re about context.

When sellers can see what the market would pay in cash today alongside a traditional listing strategy, the entire conversation shifts. Platforms that provide access to vetted cash buyers make this possible without turning the meeting into a “we buy houses” pitch.

Here’s why it works:

• Price discovery
Cash offers create a real baseline so sellers understand certainty versus upside.

• Certainty and speed
Some sellers value a guaranteed timeline more than waiting 45 days and hoping financing holds together.

• Negotiation leverage
Even sellers who list traditionally negotiate with more confidence when they know they have a fallback.

• Advisor positioning
You stop sounding like a salesperson and start sounding like a guide.

This is not about selling faster.
It’s about helping sellers decide smarter.

🧭 The Three-Option Listing Conversation That Wins

This is the structure agents are using successfully right now.

Open with this simple line:

“I’m going to show you three ways to sell, and you can decide which fits your situation best.”

Option 1: The Cash Offer

Best for sellers who value speed and certainty.

• 7 to 14 day close
• As-is condition
• No showings
• No financing risk
• Clear net numbers upfront

Option 2: The Traditional Listing

Best for sellers focused on maximizing price.

• 30 to 60 day timeline
• Market-ready condition
• Showings required
• Highest potential return
• Less certainty

Option 3: The Hybrid

Often the most comfortable choice.

• List traditionally
• Set a 21-day checkpoint
• If no acceptable offers, pivot to cash
• Upside with a safety net

No pressure.
No bait-and-switch.
Just choices.

🗣️ Conversation Starter Scripts Agents Can Use This Week

Script 1:
“Before we decide how to sell your home, I want to show you all of your options so you can choose what feels right for you.”

Script 2:
“Some sellers want maximum price, others want certainty. My job is to help you see both clearly.”

Script 3:
“If you had to choose, would speed or price matter more to you right now?”

🎨 Canva Post Ideas

Post Idea 1
Text:
Most agents bring one way to sell.
I bring options.

Post Idea 2
Text:
Speed or price
Not every seller wants the same thing

Post Idea 3
Text:
One listing appointment
Three paths forward

Post Idea 4
Text:
Clarity beats pressure every time

🧠 FINAL TAKEAWAY

Cash offers are not the strategy.

Choice is.

When you give sellers clear options instead of one rigid path, you remove pressure, build trust, and elevate the entire listing conversation.

You stop competing on commission.
You stop defending your value.
You start guiding decisions.

And that is how modern agents win listings.

One request - if you’ve learned something from our newsletter or joining us at our Virtual Coffees and other events, please forward this to another agent that you think would also enjoy becoming a part of our circle to create IMPACT in their business!

We’re looking forward to seeing you tomorrow morning!

Resources:

• Join our Facebook group: HERE

• Our YouTube Channel: HERE

Book of the Week:

The Trusted Advisor by David Maister, Robert Galford & Charles Green

In today’s fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills and knowledge. But technical mastery of one’s discipline is not enough, assert professional advisors David H. Maister, Charles H. Green, and Robert M. Galford. The key to professional success, they argue, is the ability to earn the trust and confidence of clients

My favorite tools!

✨ Marblism

If consistency has ever felt overwhelming, this tool has been a game changer.

Marblism has helped me create weeks of content for Facebook, Instagram, and LinkedIn with minimal effort. It allows me to show up regularly without spending hours staring at a blank screen.

This is a big part of how I’m protecting my energy in 2026. You can too HERE!

✨ Galaxy AI

Galaxy AI has become my go-to for quick, polished graphics.

It helps me create visuals without overthinking design or getting stuck trying to make things perfect. Clean, fast, and effective. Exactly what I want more of this year. If you do too, try it HERE.

🎙️ VoicePost

Some of my best ideas happen when I’m driving, walking, or between appointments, not when I’m sitting at a desk.

VoicePost lets me record quick voice notes on the go and instantly turn them into written content I can use for emails, posts, or follow-ups. Instead of losing ideas or telling myself I’ll write it later, I can capture thoughts in real time and use them when it makes sense.

It’s been a huge help in staying consistent without having to stop everything to sit down and type. Try it HERE.

Ship the message as fast as you think

Founders spend too much time drafting the same kinds of messages. Wispr Flow turns spoken thinking into final-draft writing so you can record investor updates, product briefs, and run-of-the-mill status notes by voice. Use saved snippets for recurring intros, insert calendar links by voice, and keep comms consistent across the team. It preserves your tone, fixes punctuation, and formats lists so you send confident messages fast. Works on Mac, Windows, and iPhone. Try Wispr Flow for founders.

Start flowing free