Welcome to IMPACT!

This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.

Let’s get into it.

"People buy into people before they buy into products." — Unknown

Thursday’s Virtual Coffee Mastermind:

📢 Tomorrow we’re exploring one of the simplest ways Realtors can stand out in a crowded inbox - without complicated tech or big budgets.

It’s personal. It’s engaging. And it’s getting real results for agents who use it.

We’ll share exactly how it works (and the tool that makes it possible - created by a Billionaire Tech Giant!) live on the call. If you want more clients to open, watch, and respond to your emails, you’ll want to be there.

Did you miss last week? As long as I didn’t forget to hit record 🙃, you can catch up via the link below. TIme saving tip - did you know that you can watch at 1.5x speed and still understand everything said? It’s just one more way to make the most of your time.

UPCOMING EVENTS:

Agent Alliance Live » TODAY!

Every day you spend without something valuable (lead magnet) for prospects to grab is another day they forget your name…and remember someone else’s.

This Wednesday we’re going LIVE to show you how to create a hyper-specific lead magnet in just 10 minutes–the kind that gets noticed and gets people talking to you first (which makes you the most likely to be the agent they choose!)

Join us if you:

• Are tired of blending in on comment threads and getting lost in the crowd

• Have knowledge worth sharing, but no resource that shows it off

• Keep losing leads to other agents before you ever get the chance

FRIDAY - No Gimmicks. Just FREE Leads, Photos, Signs & TCs. Welcome to

REAL ESTATE REIMAGINED!

🚀 A Brokerage Built for Agents, By Agents! 🚀

Tired of the same old brokerage model? We’re shaking things up! Our approach puts agents first - delivering next-level technology, unbeatable support, and real opportunities to grow. This isn’t just another brokerage; it’s a true partnership designed to help you thrive.

Whether you’re actively exploring a new brokerage or just curious about what’s possible, join us this Friday and discover how the Agent Impact Group can take your real estate business to the next level.

🔎 Find out what makes us different ~ you won’t want to miss this!

🕵️‍♀️ Top Secret Agent Debrief: Access Granted
Can’t wait until Friday? Or prefer to do your research under the radar? We’ve got you.
This confidential video briefing gives you the full intel on what we’re doing - from commission splits to stock rewards to the perks that feel almost too good to be real.
🎥 Watch it at your leisure. No login. No awkward intros. Just straight-up answers, decoded for agents who like to make smart, stealthy moves.

Your mission, should you choose to accept it… 👇

Business Planning for Real Estate Agents - Aug 15th

Ever feel like you’re winging it in your real estate business? (Hey, no judgment - we’ve all been there.) But if you’re serious about hitting those big, audacious goals this year, you need more than good intentions. You need a plan that doesn’t live in the back of a cocktail napkin.

On August 11th, join coach, author, speaker & Power Agent, Walt Key, for an interactive workshop designed specifically for real estate professionals who are ready to:
✅ Get clear on their business vision and priorities
✅ Map out actionable steps to grow their income
✅ Learn proven strategies to stay organized and accountable

This isn’t another boring lecture. You’ll walk away with a practical business plan you can actually use - so you can spend less time guessing and more time closing deals.

✨ Bonus: As part of our community, you get exclusive FREE access with code AIGExclusive

Networking Riches - Aug 27 & 28th

Why Realtors Would Be Nuts to Miss This:
You could spend your week anxiously refreshing Zillow and praying for leads - or you could come hang with fellow entrepreneurs who actually get relationship-building. Networking Riches delivers practical tips, live practice, and a chance to rub elbows with potential referral partners like lenders, investors, and other agents - all in a format even your introverted-but-determined soul can tolerate.

TODAY’S FEATURE:

Show, Not Tell: Bring Real Estate to Life with Video Email

📽️ Story Time
I’ve been in real estate long enough to see marketing trends come and go- but one thing I’ve noticed lately is how video email keeps popping up in conversations with top-producing agents. They keep saying it’s helping them stand out, get more responses, and make deeper connections.

I’ll be honest, I’ve used video plenty on social media, but sending it directly into someone’s inbox? That’s a strategy I’ve been curious about, and this week we get to learn how to make it work in a real estate business - step by step.

💡 Here’s the best part:
This isn’t just theory. During our Virtual Coffee, we’ll show you the exact tool that’s making video email ridiculously easy for Realtors to implement - no fancy editing skills, no expensive equipment, no tech headaches. You’ll see how it works, why it’s helping agents win more listings and buyers, and exactly how you can start using it right away. But here’s the catch—you’ll only get all the details if you’re in the room with us.

Why Video Email Works for Realtors

• It’s personal: Your clients see you as more than just a name - they hear your voice, catch your energy, and build trust.

• It’s visual: Real estate is a show me business. Video does that instantly.

• It’s unforgettable: People remember faces and voices far more than typed words.

10 Ways to Use Video Email in Real Estate

1. Open House Invitations – Walk them through the highlights before they arrive.

2. New Listing Announcements – Give a 30-second teaser tour that leaves them wanting more.

3. Local Market Updates – Share quick, monthly “State of the Market” clips.

4. Buyer Welcome Videos – Congratulate new buyers after their offer is accepted.

5. Price Reduction Alerts – Add urgency with a personal, excited update.

6. Neighborhood Spotlights – Feature local coffee shops, parks, or schools.

7. Thank You Messages – Post-closing gratitude that cements relationships.

8. Holiday Greetings – A 20-second holiday hello that feels personal.

9. Event Invitations – Invite your sphere to client appreciation nights.

10. Follow-Up After Showings – Keep yourself top-of-mind with a quick recap and call to action.

Your 3-Step Action Plan

1. Pick Your First Video Email Opportunity – Choose one from the list above you can do this week.

2. Keep It Short – 30–90 seconds max. One clear message.

3. Add a Call to Action – Tell them exactly what you want them to do next (call you, RSVP, schedule a showing).

💬 Scripts for You

• New Listing Video Email:
  “Hi [Name], I just had to share this gorgeous home that just hit the market! It’s [3 bedrooms, 2 baths, etc.] and my favorite part is [highlight feature]. I’d love to show it to you in person—just hit reply and we’ll set up a time.”

• Open House Invitation:
  “Hey [Name], I wanted to personally invite you to my open house this Saturday from 1–3. It’s a fantastic property with [key feature] and I’ll have refreshments waiting. Can you make it?”

🎨 Canva Post Ideas (for your socials)

• A “Coming Soon” property teaser with a clickable video thumbnail that says Watch the Walkthrough.

• A short video market update graphic: “60 Seconds on [Your Town’s] Real Estate Market – Watch Now.”

• An open house invite with your smiling face on video saying, “Hope to see you there!”

🏁 Final Takeaways

Video email isn’t just a trend - it’s a relationship builder, a trust booster, and a conversion driver.
The beauty is in its simplicity: short, authentic, and straight into your client’s inbox.

This week’s challenge → Pick ONE of the 10 ideas we covered and send it to at least 3 people in your sphere.
Keep it under 90 seconds, make eye contact with the camera, and end with a clear “what’s next.”

Chances are, you’ll get faster responses - and maybe even a few “Wow, I’ve never had an agent do this before!” replies.

Lights on. Camera ready. Go sell that house.

One request - if you’ve learned something from our newsletter or joining us at our Virtual Coffees and other events, please forward this to another agent that you think would also enjoy becoming a part of our circle to create IMPACT in their business!

We’re looking forward to seeing you tomorrow morning!

Happy Networking,

Debbie Mauro

[email protected]

Resources:

• Join our Facebook group: HERE

• Our YouTube Channel: HERE

Book of the Week: 

"YouTube Secrets" by Sean Cannell & Benji Travis

Even though it’s about YouTube, the tips for on-camera presence and creating engaging video content apply perfectly to video email..

In Case you didn’t grab these tools during the Prime Day Promos, here some promotional links to check them out and help make your videos even more professional:

Lavalier Microphones - Get it here

Phone Gimbal Stabilizer - Get it here