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Welcome to IMPACT!

This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.

Let’s get into it.

In the spirit of this newsletter: “To build a long-term, successful enterprise, when you don’t close a sale, open a relationship.” - Patricia Fripp, motivational speaker.

EVENTS:

Thursday’s Virtual Coffee:

This week Peggy Beauregard, with 40 years of investing and exchanging real estate for clients learned many ways to close and get paid. Perhaps your buyer doesn’t qualify for a loan but can afford the monthly payment with a down payment or perhaps the seller would like to have steady cash flow. There are several ways for your buyer to have a seller carry the payments and you still get paid. Join us tomorrow morning as Peggy shares her strategies to get deals to the closing table and commission in your pocket.

If you missed last week’s virtual coffee with Emma & Ryan of Sales Genius who shared their formula for the Perfect Call, you can watch the replay HERE

Networking Riches - TODAY!!!

The ah-ha moments that come out of this event every time are exactly what we love seeing. In this 2 day deep dive into the Who, What, Where, and Why of Networking, you’ll learn all the foundational skills you need to build a solid business based off of referrals.

For those of you that say, “I have no sphere”, we’re going to teach you how to build one in no time flat! So set aside August 28 & 29 to work ON your business!

Brokerage Breakdown: FRIDAY

Attending our "Brokerage Breakdown" event is an essential step for any realtor interested in exploring the exciting opportunities available at Epique Realty. This session offers a deep dive into various brokerage models, with a focus on how Epique Realty stands out as the best choice for your career growth. Discover the unique advantages we provide, from our cutting-edge technology and extensive training programs to the unparalleled support that sets us apart. By participating, you’ll gain valuable insights into how joining Epique Realty can elevate your business, streamline your operations, and significantly increase your profitability in today’s competitive real estate market.

Now is the perfect time to get in on the early stages at Epique Realty. As we continue to expand, early adopters have the unique opportunity to shape the future of the brokerage and establish themselves as leaders within our community. Don’t miss out on the chance to be a part of something special from the beginning, where your growth potential is unmatched. Secure your spot now, and position yourself for unparalleled success as we build the next great real estate powerhouse together.

Referrals on Demand

This is the life of your real estate business! We need to bring transparency and trust to out-of-service area real estate referrals. We found the solution!

We deliver:

• Tracking of progression and status

• Dashboard to monitor multiple referrals and performance

• Agent Choice: Your agent or our match. You choose.

• Broker-agnostic: Any agent, any brokerage.

You may have missed the presentation, but you can still join our referral network by creating your profile below.

TODAY’S FEATURE: Leads

Paid or Organic?

Let's face it: lead generation in real estate is about as fun as watching paint dry on a house you can't sell. But unless you want to spend your days reorganizing your pen collection, it's time to get serious about finding those elusive creatures known as "potential clients." So, grab your favorite caffeinated beverage (no judgment if it's spiked), and let's dive into the wild world of lead generation!

The Lead: Not Just Something You Find in Old Paint

First things first: what exactly is a lead? No, it's not that thing your dog does when you take him for a walk. In our world, a lead is someone who might, possibly, potentially, perhaps (if the stars align and Mercury isn't in retrograde) be interested in buying or selling a property. Essentially, it's anyone who hasn't immediately run away screaming when you mention you're a real estate agent. Low bar, I know, but we'll take what we can get.

Now, let's talk about two main strategies for lead generation: organic and paid. It's like choosing between a kale smoothie and a cheeseburger. One's better for you in the long run, but the other gives you instant gratification (and possibly heartburn).

Organic Lead Generation: The Kale Smoothie of Real Estate

Organic lead generation is all about playing the long game. It's like planting a garden, except instead of tomatoes, you're growing clients. Here are some organic strategies:

Networking: Yes, this means you actually have to talk to people. I know, terrifying. But put on your big kid pants and get out there. Join local business groups, attend community events, or start a book club (spoiler: all the books are about real estate).

Content Marketing: Become the Shakespeare of real estate. Write blogs, create videos, post on social media. Just remember, nobody wants to see your lunch on Instagram unless it's shaped like a house.

SEO: Make your website more attractive to Google than that one ex you can't seem to get over. Use keywords, create quality content, and maybe sacrifice a rubber duck to the SEO gods (results may vary).

Host Events: Throw open houses that are so epic, people forget they're there to buy a house. Community events work too. Wine tasting? Sure. Puppy adoption day? Even better. Combine the two? You're a genius.

Paid Lead Generation: The Cheeseburger of Real Estate

If organic lead generation is a slow cooker, paid lead generation is a microwave. It's fast, effective, and might make your wallet weep a little. Here's what you can do:

Online Advertising: Google Ads, Facebook Ads, Instagram Ads. If it has "Ads" in the name, throw money at it. Just be prepared for the occasional click from your mom who's "just checking to see if it works."

Lead Purchasing Services: Buy leads faster than you can say "overpriced avocado toast." Just remember, quality can vary. It's like online dating – sometimes you get a catch, sometimes you get catfished.

Influencer Partnerships: Find a local influencer with more followers than your high school's prom queen. Sponsor their content and watch the leads roll in. Warning: May result in an inexplicable desire to do TikTok dances.

The Million Dollar Question: Organic or Paid?

Choosing between organic and paid lead generation is like deciding between the stairs and the elevator. One builds strength over time, the other gets you there faster but might break down occasionally (and costs more to maintain).

Organic leads often come with higher quality and better engagement. They're like the friends you make at summer camp – you've bonded, you trust each other, you might even braid each other's hair (metaphorically, of course).

Paid leads, on the other hand, are like speed dating. You get a lot of introductions quickly, but you might have to kiss a few frogs before finding your prince (or princess) client.

The secret sauce? A mix of both. It's like a real estate mullet: organic in the front, paid in the back. Business in the streets, party in the Excel sheets.

Now, I promised you three action items to help you figure out the best strategy for your business. So here they are, served with a side of tough love:

Action Item #1: Stop Procrastinating and Start Tracking

For the next month, track every single lead you get. Where did it come from? How much time or money did you invest to get it? Did it turn into a client or just a really awkward coffee date? This data is gold, people. Treat it like your secret stash of emergency chocolate.

Action Item #2: Stalk Your Competition (Legally)

Check out what other successful agents in your area are doing. Are they all over social media? Do they have a blog that's actually interesting? Are they hosting events that don't involve stale cookies and awkward small talk? Take notes, but please, for the love of all that is holy, don't copy them exactly. Nobody likes a copycat, and restraining orders are bad for business.

Action Item #3: Experiment Like a Mad Scientist

Pick one organic and one paid strategy you haven't tried before. Maybe it's starting a YouTube channel where you review local coffee shops (while casually mentioning you're a real estate agent, of course). Or perhaps it's running a Facebook ad campaign targeting people who've recently Googled "how to hide bodies in new home" (on second thought, maybe not that one). The point is, try something new. You might fail spectacularly, but hey, at least you'll have a good story for your next networking event.

Remember, the best lead generation strategy is the one that works for you. It might take some trial and error, a few embarrassing moments, and possibly a social media post you'll regret in the morning. But keep at it, and soon you'll have more leads than you know what to do with.

Now go forth and generate! May your leads be plentiful and your commission checks large. And if all else fails, there's always your grandma's bridge club.

Until next time, keep it real (estate)! To take a deeper dive into our trainings, join our New Community and take our foundational courses on how to build a business that can withstand any temporary market challenges.

BTW:

Join our new community HERE

Our facebook group: HERE

Our website: HERE

Have you joined our Agent-to-Agent Referral platform? REFERRALS

Looking forward to seeing everyone tomorrow morning!

Happy Networking,

Ray & Debbie

[email protected]

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