Welcome to IMPACT!

This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.

Let’s get into it.

💬 Quote of the Week

“The smallest act of kindness is worth more than the grandest intention.” Oscar Wilde

Thursday’s Virtual Coffee Mastermind:

🤖 AI Just Got Real for Realtors … Meet the New Agent Impact Platform 🤖

Grab your mug, friends, this one’s HUGE.

We’re officially launching the Agent Impact Group Platform, powered by next-generation AI from Gamma (yep, the same Gamma Forbes just called the next billion-dollar company).

This isn’t just another shiny new tech tool, it’s a total game-changer for agents. Imagine instantly creating beautiful, data-packed presentations for every listing and client - complete with real-time market stats, home valuations, local highlights, and even integrated info on programs like Cash Offers, Buy-Before-You-Sell, and Fix-and-List.

No more clunky templates or endless research. Just plug in your client or property, and boom! You’ve got an elegant, interactive presentation that makes you look like you have an entire marketing department behind you.

And that’s just the beginning. The platform also:

• Sends automated monthly home valuations to keep you top-of-mind.

• Delivers ready-to-share social posts to grow your audience.

• Includes built-in lead nurture tools so your name stays in front of clients even when you’re not.

It’s everything agents have been wishing AI could do … now built just for us.R

Did you miss last week? As long as I didn’t forget to hit record 🙃, you can catch up via the link below. TIme saving tip - did you know that you can watch at 1.5x speed and still understand everything said? It’s just one more way to make the most of your time.

UPCOMING EVENTS:

Agent Alliance Live » TODAY!

There’s a corner of the real estate market where if you make just 5 contacts a WEEK it will lead to roughly 24 additional listings a year. Why? Because these sellers have to sell. They’re not stuck. They’re not coveting their interest rates. They’re overwhelmed and in desperate need of solutions.

This Wednesday, Chris Rains will help break down exactly how to make estate sales a steady part of your pipeline. Step by step, live, and in detail. You’ll even roleplay so you leave confident in the conversations.

Thursday - The Realtor’s Local Fame Fast Track

The fastest way to become the most known agent in your market and create an income stream beyond closings. If you feel like you're doing everything right; posting, prospecting, even paying for ads, but people in your own community still don't know your name… this free training is for you.

Why This Is So Powerful: Events make people feel something.
And when you’re the one who brings people together, you become unforgettable. You’re no longer “one of many” agents.
You become the agent who leads, who speaks, who creates value, who shows up big. Join us October 16th 

FRIDAY - Your Brokerage Should Work for YOU. Ours Does - With All the Benefits to Prove It.

🚀 Discover What It Really Means to Be in the Right Brokerage! 🚀

Tired of the same old promises from traditional models? It’s time to see what’s truly possible when a brokerage is built for agents, by agents. At our Brokerage Breakdown, we’ll pull back the curtain on how the best brokerages are changing the game — with cutting-edge tech, unmatched support, and an agent-first culture designed to help you grow faster and earn more.

Whether you’re curious about how your current setup compares or seriously considering a move, this is your chance to explore real options, ask questions, and see what’s possible for your business.

💥 Now’s the time to take a closer look. The industry is shifting fast, and agents who explore the right opportunities early are the ones who gain the most - in freedom, income, and long-term growth. Don’t just wonder if there’s something better out there… come find out.

🕵️‍♀️ Top Secret Agent Debrief: Access Granted

Can’t wait until Friday? Or prefer to do your research under the radar? We’ve got you.
This confidential video briefing gives you the full intel on what we’re doing - from commission splits to stock rewards to the perks that feel almost too good to be real.
🎥 Watch it at your leisure. No login. No awkward intros. Just straight-up answers, decoded for agents who like to make smart, stealthy moves.

Your mission, should you choose to accept it… 👇

How SMART Agents Are Getting FREE Leads

Most agents are paying way too much trying to get their deals and listings seen. The truth? You don’t have to spend a fortune to get leads. This is the exact playbook being used right now to fill deals faster, move listings quicker, and beat the competition… while everyone else is still wasting money on ads. Join us October 23rd

Become and Investor Agent & Unlock your Advantage in Real Estate

The agents who thrive in any market are the ones who understand how to work with investors. Why? Because investors don’t just buy one property - they buy multiple. They create repeat business, bring consistent opportunities, and allow you to grow lasting partnerships.

This is your chance to elevate your career, expand your expertise, and step into the world of real estate investing with confidence. Monika Jazyk who was our guest speaker recently has put together this Bootcamp Intensive to make this a reality! Bootcamp kicks off October 25th

Holiday Cards That Spark Referrals

Most agents are paying way too much trying to get their deals and listings seen. The truth? You don’t have to spend a fortune to get leads. This is the exact playbook being used right now to fill deals faster, move listings quicker, and beat the competition… while everyone else is still wasting money on ads. Join us November 4th

TODAY’S FEATURE:

The Wow Doesn’t Have to Be Expensive

You don’t need to spend hundreds of dollars to make a client feel special. In fact, the things people remember most are rarely the ones that come with a receipt.

A few months ago, an agent in our community told me about a client who still sends her referrals two years after closing. Not because she bought them a fancy closing gift, but because she left a “Welcome Home” note with their dog’s name written on it and a tiny bag of treats. That’s it.

The “wow” isn’t in the price tag. It’s in the personal touch.

Real estate is personal by nature, but sometimes we get so caught up in the transactions that we forget about the moments that make people feel seen. When you deliver thoughtful experiences, you don’t just create happy clients. You create advocates.

Here are ten simple, affordable ways to create that unforgettable “wow.”

✨ 10 Little Touches That Make Clients Rave

1. The First-Impression Text
   Send a short text before your first showing: “Can’t wait to meet you! I think you’re going to love what we’ve lined up.” It sets the tone that you’re organized, friendly, and human.

2. The Memory Note
   Print a photo of your clients in front of their new home and write a short message on the back. It’s a $0.25 photo and a lifetime memory.

3. The “Happy House-iversary” Reminder
   Mark their closing date in your calendar (AKA CRM). A year later, send a note or video saying, “Can you believe it’s been a year already?” Instant connection.

4. Pet & Kid Touches
   If they have kids, include crayons or stickers in your showing folders. If they have pets, keep a jar of treats in your car. People remember who loved on their babies and fur babies.

5. Local Welcome Kit
   Put together a list of your favorite local spots, small business coupons, or a $5 gift card to the local coffee shop. It makes you part of their new story.

6. The Spotify Playlist
   Create a “Moving Day” playlist and share the link. It’s unexpected and modern, and it keeps you top of mind all day long.

7. The “Before the Movers” Kit
   Put together a few essentials: toilet paper, snacks, and paper towels. Add a note that says, “You’ll need these before you find the scissors.” Clients love this one.

8. The Personalized Doormat
   A “Welcome Home” mat with their name is under $20 and shows thoughtfulness.

9. The Client Spotlight Post
   Celebrate your clients on social media with a warm caption about their journey. Tag them and thank them for trusting you. They’ll share it proudly.

10. The Follow-Up That Feels Friendly
    A check-in message two weeks later: “How’s the new place feeling?” No ask, no agenda, just genuine care.

💡 Why This Works

Small, meaningful gestures are memorable because they feel real. They show that you see your clients as people, not paychecks.

The key is consistency. Add these moments into your process so they’re easy to repeat. Use your CRM to track key dates like move-in anniversaries and birthdays. If you use tools like MailboxPower , you can automate some of this without losing the personal touch.

Remember: clients don’t talk about how much you spent. They talk about how much you cared.

🗣️ Scripts

For a Happy House-iversary Text:

“Hey [Name], can you believe it’s been a year since you moved into [Address]? I hope the house still feels like home! Sending a little celebration your way today.”

For a Friendly Check-In After Closing:

“Hi [Name], just checking in to see how the new place is treating you. Anything you didn’t expect or that you’ve discovered you love?”

For a Local Welcome Message:

“Welcome to the neighborhood! I put together a few local favorites for you to check out. Let me know which spot becomes your new go-to!”

🎨 Canva Post Ideas (that could also be texts)

1. Client Celebration Post
   Caption: “These two just picked up the keys to their new home! 🏡 Watching clients step into their next chapter never gets old. Congratulations, [Client Names]! I’m so excited for you.”
   Visual: Photo of clients in front of their new home with a branded “SOLD” sign or key prop.

2. Welcome Home Post
   Caption: “Welcome home, [Client Names]! 🎉 Wishing you years of laughter, cozy mornings, and new memories in your beautiful new space. Thank you for letting me be part of your story.”
   Visual: Close-up of the new home door, key in lock, or a “Welcome Home” mat photo.

3. House-iversary Post
   Caption: “Happy House-iversary to [Client Names]! 🎈 Can you believe it’s been [1/2/3] years already? Time flies when you love where you live. Thank you for trusting me then and for all the memories since.”
   Visual: Then-and-now collage of the home or a photo of their original sold sign moment.

4. Behind-the-Scenes Care Post
   Caption: “A few happy mail surprises going out today! ✉️ I love reminding past clients that I’m still cheering them on long after closing. Every relationship deserves a little wow.”
   Visual: Photo of you packaging cards, small gifts, or dropping mail into a post box.

5. Local Welcome Post
   Caption: “One of my favorite parts of helping new homeowners is introducing them to our amazing local spots! ☕🍕 If you’re new to the area, you’ll love [local coffee shop / park / restaurant]. It’s a community favorite!”
   Visual: Photo of the local spot or you holding a branded coffee cup with your logo subtly visible.

6. Pet-Friendly Client Post
   Caption: “New home, same fur baby love! 🐾 Congrats to [Client Name] and [Pet’s Name] on finding the perfect backyard for fetch breaks and sunny naps.”
   Visual: Clients with their pet at the new house or a photo of a pet toy and keys.

7. Moving Day Post
   Caption: “Moving Day energy! 🎉 It’s a mix of excitement, boxes, and maybe a little chaos, but it’s always worth it. So happy for [Client Names] starting this new adventure.”
   Visual: Moving boxes, keys, or candid shots of clients with smiles and tape dispensers in hand.

8. Gratitude Post
   Caption: “Every closing reminds me that this job isn’t about transactions, it’s about trust. Grateful for amazing clients who let me be part of one of life’s biggest milestones. 🏡❤️”
   Visual: A simple heart over a sold sign or a cozy, welcoming living room shot.

9. Referral Thank-You Post
   Caption: “A big shoutout to [Name] for referring your friends my way! The highest compliment I can receive is your trust. Thank you for helping me keep doing what I love.”
   Visual: A thank-you card graphic or a flat lay with coffee, keys, and your branded materials.

🏁 Final Takeaway

The wow factor isn’t about how much you spend. It’s about how much thought you put in.

A handwritten note still beats a branded gift basket every time. A quick check-in text will be remembered long after the ribbon from a fancy gift is tossed.

Clients don’t rave about price tags; they rave about how you made them feel.

Pick two small touches from today’s list and make them part of your process this week. You’ll be surprised at how those little moments start big conversations, create lasting loyalty, and fill your pipeline with genuine referrals.

Because in a world full of marketing noise, the personal touch still speaks the loudest.

One request - if you’ve learned something from our newsletter or joining us at our Virtual Coffees and other events, please forward this to another agent that you think would also enjoy becoming a part of our circle to create IMPACT in their business!

We’re looking forward to seeing you tomorrow morning!

Happy Networking,

Debbie Mauro

Resources:

• Join our Facebook group: HERE

• Our YouTube Channel: HERE

Book of the Week: 

“The Go-Giver” by Bob Burg & John David Mann

This little red book has been changing the way professionals think about success since 2007. It’s a quick, story-based read that drives home one big idea: the more you focus on giving value to others, the more success naturally flows your way. Its lessons about authenticity, generosity, and connection are timeless, especially in a business built on relationships like real estate.