Welcome to IMPACT!

This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.

Let’s get into it.

In the spirit of this newsletter: “Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.” – Amy Jo Martin

Thursday’s Virtual Coffee Mastermind:

Join us this week as Liana Walker, a Bastrop, Texas–based Realtor, just outside of Austin, who co-leads a successful real estate team with her husband Matt Walker, will walk through how Instagram became her top lead source and how you can use it to grow your business, too. You'll learn how to identify your ideal client, create content they actually want to see, and build simple, effective funnels - like a “Moving to Texas” guide or local restaurant highlights - that drive engagement. You’ll also learn how to craft a strong "call to action" and turn followers into real clients. Bring your coffee and come ready to take notes!

Did you miss last week? As long as I didn’t forget to hit record 🙃, you can catch up via the link below. TIme saving tip - did you know that you can watch at 1.5x speed and still understand everything said? It’s just one more way to make the most of your time.

UPCOMING EVENTS:

Agent Alliance Live » TODAY!

Agents who regularly roleplay win nearly 40% more listings. But most agents avoid it entirely. This Wednesday at 9am CST, learn how a simple AI tool can become your ultimate roleplay partner. Real conversations and talking back and forth. No scheduling headaches.

Unhappy at Your Brokerage » Come Check Out Mine!

🚀 A Brokerage Built for Agents, By Agents! 🚀

Tired of the same old brokerage model? We’re shaking things up! Our approach puts agents first - delivering next-level technology, unbeatable support, and real opportunities to grow. This isn’t just another brokerage; it’s a true partnership designed to help you thrive.

Whether you’re actively exploring a new brokerage or just curious about what’s possible, join us this Friday and discover how the Agent Impact Group can take your real estate business to the next level.

🔎 Find out what makes us different ~ you won’t want to miss this!

🕵️‍♀️ Top Secret Agent Debrief: Access Granted
Can’t wait until Friday? Or prefer to do your research under the radar? We’ve got you.
This confidential video briefing gives you the full intel on what we’re doing - from commission splits to stock rewards to the perks that feel almost too good to be real.
🎥 Watch it at your leisure. No login. No awkward intros. Just straight-up answers, decoded for agents who like to make smart, stealthy moves.

Your mission, should you choose to accept it… 👇

Building Strategic Partnerships! Aug 1st

Tired of shouting into the social media void and wondering if anyone’s listening? If you’re ready to create marketing that attracts real clients (not just likes), this is your moment.

In this August 1st, hands-on session, you’ll discover:
✅ The essential marketing channels every agent should be using right now
✅ Tips to build your brand without burning out
✅ Fresh ideas to stand out in a crowded market

Whether you’re brand new or a seasoned pro, you’ll walk away with an action plan to market smarter - and grow your business with confidence.

 ✨ Bonus: As part of our community, you get exclusive FREE access with code AIGExclusive

Business Planning for Real Estate Agents - Aug 15th

Ever feel like you’re winging it in your real estate business? (Hey, no judgment - we’ve all been there.) But if you’re serious about hitting those big, audacious goals this year, you need more than good intentions. You need a plan that doesn’t live in the back of a cocktail napkin.

On August 11th, join coach, author, speaker & Power Agent, Walt Key, for an interactive workshop designed specifically for real estate professionals who are ready to:
✅ Get clear on their business vision and priorities
✅ Map out actionable steps to grow their income
✅ Learn proven strategies to stay organized and accountable

This isn’t another boring lecture. You’ll walk away with a practical business plan you can actually use - so you can spend less time guessing and more time closing deals.

✨ Bonus: As part of our community, you get exclusive FREE access with code AIGExclusive

TODAY’S FEATURE:

Instagram isn’t just for brunch pics and dog selfies anymore

…though, let’s be honest, both of those still belong on your feed! It’s become a powerful lead-generation platform for agents who know how to work it right. From hashtags to Reels to paid ads, Instagram can turn your profile into a client magnet if you have a plan.

This week, we’re diving into how to create a feed that not only looks amazing but also converts followers into buyers, sellers, and raving fans. Ready? Let’s scroll!

1. Build a Scroll-Stopping Profile

Think of your profile as your 24/7 open house. When someone lands on your page, they should immediately know who you are, where you work, and why you’re the agent they need.

Quick Fixes:

• Profile Photo: Professional, friendly, and clear. Not you with sunglasses in Cabo.

• Bio: Pack it with local keywords (“Helping [your town] buyers + sellers move with confidence”).

• Link in Bio: Add a link to your latest home valuation tool, a local guide, or even your free staging checklist. Tools like Linktree or a custom landing page make this easy.

• Highlights: Curate Highlights for “Listings,” “Tips,” “Reviews,” and “Behind the Scenes.” These are your “greatest hits” reels.

2. Hashtags That Work Like a Magnet

Hashtags are like the secret roads that lead people to your content. Without them, you’re just another account floating in the social media void.

• Local Hashtags: #AlamogordoHomes #NMRealEstate #BuyInNewMexico

• Niche Hashtags: #FirstTimeBuyerTips #MilitaryRelocation #DreamHomeGoals

• Your Formula: 10 local + 10 niche + 10 trending = 30 hashtag strategy.

Pro tip: Save groups of hashtags in your phone’s notes app to copy/paste on the fly.

3. Content That Sells Without “Selling”

The fastest way to get unfollowed? Treat your feed like a nonstop MLS slideshow. Instead, mix it up!

Content Mix:

• 40% Education: Quick market updates, tips for first-time buyers, staging tricks.

• 40% Lifestyle: Showcase local coffee shops, farmers markets, or dog-friendly spots.

• 20% Promo: Share listings, testimonials, or “Just Sold” posts.

Reel Ideas:

• “3 Things to Know Before Buying in Alamogordo” (educational)

• “Behind the Scenes of a Day in Real Estate” (personal + relatable)

• “Virtual Home Tours” with fun, upbeat music.

CTA Example:
“Want my FREE guide to buying in a military relocation town? Comment ‘GUIDE’ and I’ll send it over!”

4. Engagement is the Secret Sauce

You can post all day long, but if you don’t talk back to your audience, you’re missing the point.

• Reply to every DM and comment (bonus points if you use voice messages for a personal touch).

• Spend 15 minutes daily commenting on local businesses and community pages—this puts your name in front of people who may not even follow you yet.

• Use polls, quizzes, and Q&A stickers in Stories to get real-time feedback and start conversations.

5. Paid Ads = Insta-Gold Rush

Want to put your content in front of thousands of potential clients without begging the algorithm for mercy? Run a small ad.

• Even $5/day can push your listing, Reel, or brand to a much larger audience.

• Boost a high-performing post or create a simple campaign targeting your zip code or relocation markets.

• Keep ads authentic: Use real listing photos, casual video tours, or even you talking to the camera. Avoid overly “polished” stock photos.

• Pro tip: Retarget anyone who watched your video or visited your profile—these are warm leads!

Scripts to Try This Week

DM Script:
“Hi [Name], I noticed you checked out my latest post about [Topic]. Are you planning a move soon, or just gathering ideas? I’d love to share a few resources if you’re interested!”

Story Poll Script:
“Thinking about buying a home in 2025?
[ ] Yep, it’s time!
[ ] Not yet, but soon!”

Canva Post Ideas

• Carousel: “5 Instagram Post Ideas for Realtors That Actually Work”

• Reel Template: Show a before/after home staging with text overlays like “Want to sell faster? Staging = magic.”

• Quote Graphic: “Your dream home doesn’t come from luck—it comes from strategy (and the right agent).”

One request - if you’ve learned something from our newsletter or joining us at our Virtual Coffees and other events, please forward this to another agent that you think would also enjoy becoming a part of our circle to create IMPACT in their business!

We’re looking forward to seeing you tomorrow morning!

Happy Networking,

Debbie Mauro

[email protected]

Resources:

• Join our Facebook group: HERE

• Our YouTube Channel: HERE

Book of the Week: 

Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence by Jason Miles 

Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shop-able Posts, Stories, and Instagram Ads.