Welcome to IMPACT!

This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.

Let’s get into it.

“Google is the new business card. Make sure yours isn’t blank.” - Debbie Mauro

Thursday’s Virtual Coffee Mastermind:

This week, our guest, Lisa Ragland, is sharing her workshop -
Digital Footprint - Where to Leave Your Mark
Want to stand out online with consistent branding? In just 20 minutes, discover the 7 places you must show up, what to post there, and a simple 7-day action plan to strengthen your digital presence.

• Learn how to create your brand and stand out

• Learn the difference between owned, rented, and earned platforms

• Claim and polish your Google, LinkedIn, and website presence

• Get a ready-to-use checklist & quick wins you can do today

Be visible. credible. consistent.

Did you miss last week? As long as I didn’t forget to hit record 🙃, you can catch up via the link below. TIme saving tip - did you know that you can watch at 1.5x speed and still understand everything said? It’s just one more way to make the most of your time.

UPCOMING EVENTS:

Agent Alliance Live » TODAY!

THIS tool will make leads 2x more likely to choose YOU over other agents…
Maybe you can relate to this: You’ve put out the seller’s guide. You’ve posted the buyer’s checklist. You made the video. You even ran the ad. You get clicks, views, downloads, maybe even a reply. But after all that attention, little to no action. It’s because static resources don’t move people like they used to.
This Wednesday, Nick Niehaus will show you how to build an interactive lead magnet, in 15 minutes, that makes leads 2.4× more likely to book an appointment with YOU.

Networking Riches - STARTING TODAY

Why Realtors Would Be Nuts to Miss This:
You could spend your week anxiously refreshing Zillow and praying for leads - or you could come hang with fellow entrepreneurs who actually get relationship-building. Networking Riches delivers practical tips, live practice, and a chance to rub elbows with potential referral partners like lenders, investors, and other agents - all in a format even your introverted-but-determined soul can tolerate.

FRIDAY - REAL ESTATE REIMAGINED!

🚀 A Brokerage Built for Agents, By Agents! 🚀

Tired of the same old brokerage model? We’re shaking things up! Our approach puts agents first - delivering next-level technology, unbeatable support, and real opportunities to grow. This isn’t just another brokerage; it’s a true partnership designed to help you thrive.

Whether you’re actively exploring a new brokerage or just curious about what’s possible, join us this Friday and discover how the Agent Impact Group can take your real estate business to the next level.

🔎 Find out what makes us different ~ you won’t want to miss this!

🕵️‍♀️ Top Secret Agent Debrief: Access Granted
Can’t wait until Friday? Or prefer to do your research under the radar? We’ve got you.
This confidential video briefing gives you the full intel on what we’re doing - from commission splits to stock rewards to the perks that feel almost too good to be real.
🎥 Watch it at your leisure. No login. No awkward intros. Just straight-up answers, decoded for agents who like to make smart, stealthy moves.

Your mission, should you choose to accept it… 👇

TODAY’S FEATURE:

👀 Is Google Your Friend?

Imagine this: a potential client hears your name from a neighbor. Before they call you, what do they do? They Google you.

Now, one of two things happens:

1. They find a polished Google Business profile, a professional LinkedIn page, and a website that clearly says who you are and how you help. ✅ Instant trust.

2. They find mismatched headshots, outdated info, or nothing at all. ❌ Doubt creeps in, and the lead slips away.

Your digital footprint is the silent salesperson working 24/7. It tells people whether you’re credible, consistent, and ready for their business - or not.

Here’s why this matters for Realtors in 2025:

1. First Impressions Happen Online
Clients research before they ever reach out. If your online presence doesn’t say “professional,” you may never even know you lost the lead.

2. Consistency Builds Trust
You don’t need to be perfect, but your branding should be the same across platforms - headshot, tagline, and contact info. It makes you recognizable and reliable.

3. The Core Three Every Realtor Should Claim

• Google Business Profile → your local SEO power tool.

• LinkedIn → your professional credibility badge.

• Your Website → the only platform you truly own.

The Bottom Line: Your digital footprint is your modern-day business card. It’s what people see before they see you. The question is - does yours make people excited to call you?

👉 Want to know exactly where to show up and how to take action this week? Join us at Virtual Coffee for a workshop with Lisa Ragland, where she’ll share 7 places you need to be, what to post, and a ready-to-use 7-day action plan.

🗣️ Scripts You Can Use with Clients

Script #1 – Text to Past Clients
“Hey [Name], I’m working on tightening up my online presence this month so it’s easier for people to find me. Would you mind leaving a quick review on my Google page? It helps other families know they can trust me, just like you did.”

Script #2 – Social Media Engagement
“I love when past clients tag me in their home updates - it shows the story continues long after closing. Don’t forget, if you’re proud of your home, tag me! Your story helps me inspire other families to take the leap.”

Script #3 – Networking / In Person
“When someone Googles me, I want them to see the same person you’re talking to right now - consistent, professional, and trustworthy. That’s why I’m intentional about keeping my online presence polished.”

🎨 Canva / Social Media Post Ideas

1. Before & After Post: Show a side-by-side of your old vs. updated headshot or branding colors with the caption:
   “Clients see you online before they ever meet you. I decided it was time my online presence matched the real me. Which version do you like better?”

2. Google Review Drive Post:
   “Did you know 87% of people check online reviews before choosing a Realtor? If we’ve worked together, I’d love for you to leave a quick review on my Google Business page. It means the world to me and helps more families find me!”

3. “Digital Footprint” Story Post (IG/FB):
   Create a carousel:

   • Slide 1: “Your Digital Footprint Matters 👣”

   • Slide 2: “Clients Google you before they call you”

   • Slide 3: “Does your online presence tell the right story?”

   • Slide 4: Picture of you with a CTA: “Mine does. Ready to start your story? Let’s talk real estate.”

One request - if you’ve learned something from our newsletter or joining us at our Virtual Coffees and other events, please forward this to another agent that you think would also enjoy becoming a part of our circle to create IMPACT in their business!

We’re looking forward to seeing you tomorrow morning!

Happy Networking,

Debbie Mauro

[email protected]

Resources:

• Join our Facebook group: HERE

• Our YouTube Channel: HERE

Book of the Week: 

Building a Story Brand by Donald Miller

In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage.