Welcome to IMPACT!

This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.

Let’s get into it.

“The best marketing doesn’t feel like marketing.” Tom Fishburne

Thursday’s Virtual Coffee Mastermind:

Last week Liana shared her Instagram strategy with us. This week we’re talking about TikTok. Josh Moore is a TikTok growth expert who specialises in helping business owners grow their audience, brand, and revenue using TikTok. His clients have made $3M+ using his TikTok lead gen and call systems. He’ll share the common mistakes business owners make and how they can convert more of their audience without spending hours on content or dance practice trends.

Did you miss last week? As long as I didn’t forget to hit record 🙃, you can catch up via the link below. TIme saving tip - did you know that you can watch at 1.5x speed and still understand everything said? It’s just one more way to make the most of your time.

UPCOMING EVENTS:

Agent Alliance Live » TODAY!

What cost agents deals in July? Four mistakes that keep coming back. This Wednesday, we’re showing you exactly how to solve each one. From cold follow-ups and empty open houses to missed objections and conversations that didn’t close, this session is your shortcut to making August your best month yet.

FRIDAY - No Gimmicks. Just FREE Leads, Photos, Signs & TCs. Welcome to Real Estate Reimagined.

🚀 A Brokerage Built for Agents, By Agents! 🚀

Tired of the same old brokerage model? We’re shaking things up! Our approach puts agents first - delivering next-level technology, unbeatable support, and real opportunities to grow. This isn’t just another brokerage; it’s a true partnership designed to help you thrive.

Whether you’re actively exploring a new brokerage or just curious about what’s possible, join us this Friday and discover how the Agent Impact Group can take your real estate business to the next level.

🔎 Find out what makes us different ~ you won’t want to miss this!

🕵️‍♀️ Top Secret Agent Debrief: Access Granted
Can’t wait until Friday? Or prefer to do your research under the radar? We’ve got you.
This confidential video briefing gives you the full intel on what we’re doing - from commission splits to stock rewards to the perks that feel almost too good to be real.
🎥 Watch it at your leisure. No login. No awkward intros. Just straight-up answers, decoded for agents who like to make smart, stealthy moves.

Your mission, should you choose to accept it… 👇

Business Planning for Real Estate Agents - Aug 15th

Ever feel like you’re winging it in your real estate business? (Hey, no judgment - we’ve all been there.) But if you’re serious about hitting those big, audacious goals this year, you need more than good intentions. You need a plan that doesn’t live in the back of a cocktail napkin.

On August 11th, join coach, author, speaker & Power Agent, Walt Key, for an interactive workshop designed specifically for real estate professionals who are ready to:
✅ Get clear on their business vision and priorities
✅ Map out actionable steps to grow their income
✅ Learn proven strategies to stay organized and accountable

This isn’t another boring lecture. You’ll walk away with a practical business plan you can actually use - so you can spend less time guessing and more time closing deals.

✨ Bonus: As part of our community, you get exclusive FREE access with code AIGExclusive

Networking Riches - Aug 27 & 28th

Why Realtors Would Be Nuts to Miss This:
You could spend your week anxiously refreshing Zillow and praying for leads - or you could come hang with fellow entrepreneurs who actually get relationship-building. Networking Riches delivers practical tips, live practice, and a chance to rub elbows with potential referral partners like lenders, investors, and other agents - all in a format even your introverted-but-determined soul can tolerate.

TODAY’S FEATURE:

From listings to laughs, here’s how to grow your audience and business - one video at a time.

Once upon a time, a Realtor laughed at the idea of TikTok.

“I’m not dancing. I’m not lip-syncing. I sell houses, not hashtags.”

Fast forward 6 months: That same agent is now getting warm leads, new followers, and more exposure than they ever did on Facebook or Instagram - from 30-second videos filmed on their phone.

Here’s the truth: TikTok isn’t just for teens and trending dances anymore. It’s where people go to be entertained and educated - and that, my friend, is your sweet spot.

📲 1. Why TikTok Isn’t Just for Dances and Gen Z

Still on the fence? Let’s hit you with a stat or two:

• TikTok has over 1.5 billion users - and many of them are not teenagers.

• The fastest-growing segment? Adults over 30.

• Real estate hashtags like #RealtorTok and #HouseTour rack up millions of views daily.

The magic? TikTok’s algorithm doesn’t care if you have 2 followers or 200,000 - if your content is good, it gets seen.

💡 Action Tip:
Start by creating a business profile and follow 10 real estate creators. Watch what works -and more importantly, why it works. Hint: it’s not production quality - it’s personality.

🎬 2. What to Post: Real Estate Content That Clicks

No need to overthink it. The best TikTok content is often:

• Behind the scenes: A peek into your day

• Mini tips: Think “3 things buyers forget during inspection”

• Neighborhood gems: Coffee shops, parks, walking tours

• Client stories: With permission, of course

You don’t need to be funny or flashy - just be you.

💡 Action Tip:
Use trending sounds and pair them with real estate captions or tips. TikTok loves a remix of trends with niche relevance.

📈 3. How to Grow: The TikTok Engagement Formula

No dance breaks required - just consistency and a little bit of strategy.

• Post 3–5x a week

• Use 3–5 hashtags, including one hyperlocal

• Keep videos short and engaging (under 45 seconds works great)

• Always include a CTA - “Follow for more tips,” “DM me ‘home’,” or “Save this for later”

💡 Action Tip:
Engage, engage, engage. Reply to comments. Stitch other videos. Make TikTok think you’re the life of the party - because you are.

🤑 TikTok to Transaction

Think TikTok can’t lead to real sales? Think again.

One agent posted a 20-second video about a VA loan myth - and got 3 DMs that week from potential buyers. Why? Because they were real, relatable, and visible.

TikTok isn’t about selling - it’s about showing up. When people like you, trust you, and see you consistently, business follows.

🗣️ Scripts of the Week (for TikTok videos)

Want to go viral Realtor-style? Try these:

1. “Top 3 Mistakes I See Buyers Make - and How to Avoid Them”
   🗣️ Talk while pointing to text bubbles - or overlay with trending audio.

2. “Come With Me to Prep a House for Showings”
   🎥 Fast cuts of lights on, fluffing pillows, showing the little touches you do that matter.

3. “How I Helped My Client Buy with $0 Down”
   📚 Tell a quick story. Use captions. End with: “Want to know how? Let’s talk.”

🎨 Canva Post Ideas (for TikTok-style cross-promotion)

These are perfect for Instagram, Facebook, or Stories too:

• “Thinking of buying your first home? Here’s what no one tells you…”
  (Great for a quick tip or myth-busting video)

• “This 30-second home tour just might be your dream house 👀”
  (Use with a short, engaging walkthrough or teaser)

• “3 reasons now might be the perfect time to sell - even if you’re unsure”
  (Use for a talking-head video or text-overlay style with local insights)

☕ Final Takeaway

Don’t overthink it. TikTok success isn’t about perfect lighting or viral dances - it’s about authenticity, consistency, and showing up in a space where people actually watch. So pick up your phone, press record, and remember: Don’t knock it. TikTok it.

One request - if you’ve learned something from our newsletter or joining us at our Virtual Coffees and other events, please forward this to another agent that you think would also enjoy becoming a part of our circle to create IMPACT in their business!

We’re looking forward to seeing you tomorrow morning!

Happy Networking,

Debbie Mauro

[email protected]

Resources:

• Join our Facebook group: HERE

• Our YouTube Channel: HERE

Book of the Week: 

Hook Point: How to Stand Out in a 3-Second World by Brendan Kane

Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live.