Welcome to IMPACT!

This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.

Let’s get into it.

In the spirit of this newsletter:

“In sales, it’s not about who makes the first call, but who makes the last.” – Unknown

Thursday’s Virtual Coffee Mastermind:

Join us as we sit down with Luis Salavarria, a seasoned real estate investor with 18+ years of experience and a $2.4M+ portfolio. Luis will reveal the raw story of how he lost $10,000 by trusting the wrong investor ~ and how that painful lesson became the foundation of the wealth systems he now uses to protect and grow capital for himself and others.

If you’ve ever thought about investing or partnering in real estate, you can’t afford to miss this. He’ll also share how you can get access to the deals he’s currently vetting.

Did you miss last week? If you did you missed one of the best tools & teachers we ever brought to you. Go check it out via the link below. TIme saving tip - did you know that you can watch at 1.5x speed and still understand everything said? It’s just one more way to make the most of your time.

UPCOMING EVENTS:

Brokerage Breakdown » Friday!

🚀 A Brokerage Built for Agents, By Agents! 🚀

Tired of the same old brokerage model? We’re shaking things up! Our approach puts agents first—delivering next-level technology, unbeatable support, and real opportunities to grow. This isn’t just another brokerage; it’s a true partnership designed to help you thrive.

Whether you’re actively exploring a new brokerage or just curious about what’s possible, join us this Friday and discover how the Agent Impact Group can take your real estate business to the next level.

🔎 Find out what makes us different ~ you won’t want to miss this!

TODAY’S FEATURE:

💌 Your Follow-Up Game Needs a Makeover

Let’s be honest: most follow-up messages sound like they belong in a museum next to rotary phones and fax machines.

“Just checking in!”
“Following up on my last message…”
“Circling back!”

Yawn. 🥱

The problem? These tired lines don’t move the needle. They make you sound like every other agent who’s trying to hustle a deal. And in a crowded inbox, sameness is the kiss of death.

So let’s flip the script - literally!

Here’s how to craft follow-up messages that actually get responses, build relationships, and (let’s be real) make you the agent everyone remembers. (Flashback to the 5 minute texting exercise we did a coupe of weeks ago with Casey and the immediate results we got.)

🎯 1️⃣ Ditch the Boring Lines ~ Try These Instead

Forget “just checking in.” Here are five fresh follow-up scripts you can use to stand out and start real conversations:

✅ The “I Thought of You” Message
"Hey [Name], I just saw an article about [relevant topic—interest rates, local market trends, a cool app for homeowners, etc.], and it made me think of you! Hope you're doing well. Let me know if you want to chat about it."

✅ The “Value First” Ping
"Hi [Name], I found this tool that helps homeowners estimate renovation costs (or whatever resource fits your niche). Thought it might be helpful for you. Let me know if you’d like me to send it over!"

✅ The “Friendly Nudge”
"Hey [Name], I know life gets busy (my inbox is a mess too!). Just wanted to bump this up in case it got buried. Should we reconnect this week?"

✅ The “Quick Win” Ask
"Hey [Name], curious ~ if you had a magic wand and could solve one thing about your current home, what would it be? I’m working on some ideas for clients and would love your input."

✅ The “Light-Hearted Check-In”
"Hey [Name], not sure if I lost you to a tropical island getaway or just a crazy inbox (no judgment). Either way, I’d love to catch up when you’re free. Let me know!"

These aren’t just lines, they’re conversation starters. They make your follow-up feel like a human touch, not a sales pitch.

📞 2️⃣ How to Keep the Conversation Going

Okay, you’ve sent the message. Now what?

Here’s a simple 3-step flow for turning those follow-ups into actual conversations:

Step 1: Open With Curiosity
"Hey [Name], I’d love to learn more about what you’re hoping to do with your home. What’s your biggest question right now: selling, buying, or just staying put for a while?"

Step 2: Guide the Chat (Without Pressure)
"Great question! Let’s talk through what makes the most sense for you. Have you thought about [selling, refinancing, investing, etc.] as an option?"

Step 3: Close With a Call to Action
"Let’s map out a plan so you feel confident in your next steps. What time this week works for a quick 15-minute chat?"

📊 3️⃣ Build a Simple Follow-Up Funnel

You don’t need fancy tools to stay top of mind. Here’s a basic follow-up funnel you can start using today:

✅ Step 1: Create a Quick Follow-Up List
Your list = people who’ve ghosted you, past clients, leads who said “not right now.”

✅ Step 2: Send a Fresh Ping
Use one of the scripts above. Keep it light, friendly, and no-pressure.

✅ Step 3: Keep the Loop Open
If they don’t respond, follow up again 7-10 days later with a different message. Keep it human, not robotic.

✅ Step 4: Stay Consistent
Consistency > Perfection. One follow-up isn’t enough. Stay in their orbit.

🎨 4️⃣ Make Your Follow-Up Content Pop

Don’t just rely on text, use visuals, too! Here are three Canva post ideas to make your follow-up stand out on social:

🎨 The “Did You Know?” Post
"Did you know that 70% of homeowners don’t know their true equity position? Let’s change that. DM me 'Equity' and I’ll help you figure it out."

🎨 The “Story Time” Post
"Meet Mark and Lisa: They almost gave up on their dream home… until we had one quick conversation that changed everything. Ready to write your own story?"

🎨 The “Inbox Confession” Post
"Confession: I’m guilty of inbox overwhelm too. But when I say I’ll follow up, I mean it. If you’ve been waiting to connect, let’s chat!"

💡 Here’s the takeaway:

Your follow-up isn’t about you.
It’s about them. Their goals. Their dreams. Their inbox, bursting at the seams.

When you make your follow-up messages personal, helpful, and a little fun, you don’t just get a response, you build a relationship.

And that?
That’s the follow-up that turns leads into clients, and clients into raving fans.

Looking forward to seeing everyone tomorrow morning!

Happy Networking,

Debbie & Ray

[email protected] 

Resources:

• Join our community and get 8 classes unlocked for FREE HERE

• Our Facebook group: HERE

• Our website: HERE

Book of the Week: Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit by Jeff Shore

This results-oriented book will make the follow-up process, one often dreaded as a grueling chore, to be genuinely enjoyable. Effective follow-up is relationship-based, service-driven, and emotionally positive. It’s about rituals and routines, rhythms and the right attitude. It’s about not quitting when others give up.