šŸƒā€ā™€ļø Buy First or Sell First? Here’s How to Help Clients Do Both Without Losing Their Minds

Clients Googling how to buy before selling are stuck in one of real estate’s trickiest transitions. Here’s how to guide them confidently, create custom game plans, and become the solution they didn’t know they needed.

Welcome To Our Wednesday Newsletter

Welcome to IMPACT!

This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.

Let’s get into it.

In the spirit of this newsletter: ā€œA confused mind always says no. Give your clients clarity, and they’ll move forward.ā€ – Unknown

Thursday’s Virtual Coffee Mastermind:

Buckle up for an action packed mastermind! Our guest, Sara Basloe, is a Master Coach who spent 20 years working alongside Tony Robbins, helping leaders step into their next level with strategy, certainty, and results. She now works with high-performing real estate professionals and entrepreneurs who are ready to stop chasing - and start building. Sara’s not about hype. She’s about clarity, systems, and mindset that stays strong, even when the market doesn’t.

Did you miss last week? As long as I didn’t forget to hit record šŸ™ƒ, you can catch up via the link below. TIme saving tip - did you know that you can watch at 1.5x speed and still understand everything said? It’s just one more way to make the most of your time.

UPCOMING EVENTS:

Agent Alliance Live Ā» TODAY!

ā€œ50% Less Showings, Better Offers (All From One Simple Video)ā€ A dozen homes to tour this weekend? Say goodbye to Saturday (and probably Sunday too).

We’ve all been there: endless driving, viewing homes that your clients weren’t actually serious about, and weak "let’s just see" offers that ultimately end up with you spending a TON of time working, and it taking forever for you to get paid (if you get paid at all).

In this session, you’ll learn Robert’s exact process for cutting your physical showings in half (or more), while getting stronger, quicker offers from confident clients. Stop imagining fewer showings and happier weekends

Brokerage Breakdown Ā» Friday!

šŸš€ A Brokerage Built for Agents, By Agents! šŸš€

Tired of the same old brokerage model? We’re shaking things up! Our approach puts agents first - delivering next-level technology, unbeatable support, and real opportunities to grow. This isn’t just another brokerage; it’s a true partnership designed to help you thrive.

Whether you’re actively exploring a new brokerage or just curious about what’s possible, join us this Friday and discover how the Agent Impact Group can take your real estate business to the next level.

šŸ”Ž Find out what makes us different ~ you won’t want to miss this!

šŸ•µļøā€ā™€ļø Top Secret Agent Debrief: Access Granted
Can’t wait until Friday? Or prefer to do your research under the radar? We’ve got you.
This confidential video briefing gives you the full intel on what we’re doing - from commission splits to stock rewards to the perks that feel almost too good to be real.
šŸŽ„ Watch it at your leisure. No login. No awkward intros. Just straight-up answers, decoded for agents who like to make smart, stealthy moves.


Your mission, should you choose to accept it… šŸ‘‡

TODAY’S FEATURE:

šŸ˜ ā€œWe Want to Buy… But We Still Need to Sell.ā€

Cue the anxiety, the spiraling, the ā€œwhat if we end up homelessā€ panic.
This is one of the most searched real estate dilemmas - because it’s one of the most emotional.

If a potential client is Googling ā€œHow do I buy before selling?ā€, here’s what you know:
āœ… They’re serious.
āœ… They’re overwhelmed.
āœ… They’re about to either freeze up… or find a savvy agent who makes it make sense.

Let’s make that agent you.

Here are 4 ways to guide clients through the buy-sell juggle like a pro:

šŸ” 1ļøāƒ£ Give Them the Game Plan - Before the Panic Sets In

You want to be their guide before they talk to their cousin who bought in 2014 with a totally different market.

Here’s what to say:

ā€œThere are a few smart ways to navigate buying before selling, depending on your finances, timeline, and comfort level. Let’s talk through what’s possible - we’ll map out options, not pressure you into anything.ā€

āœ… Offer a 15-minute ā€œBuy-Sell Strategy Callā€
āœ… Share a simple graphic or checklist that outlines the most common approaches (we’ll cover those in a minute!)

šŸ’° 2ļøāƒ£ Educate on Financing Options for Buying Before Selling

Let’s get practical. Buyers in this position may qualify for:

  • Bridge loans

  • Home equity lines

  • Contingent offers

  • Seller lease-backs

  • Cash offer partners (hello, Homeward, Knock, Ribbon, etc.)

Your job: translate jargon into confidence.

ā€œWe’ve got options like bridge financing, or even working with partners who’ll help you buy in cash before your current home sells. Let’s see what’s right for you.ā€

🧠 3ļøāƒ£ Don’t Let ā€œContingencyā€ Be a Dirty Word

It’s okay to write contingent offers - if you’re strategic.

āœ… Position their listing as ready-to-go
āœ… Time inspections and prep work ahead of their purchase
āœ… Communicate clearly with the other side

And most importantly…

ā€œWe’ll package your home to hit the market quickly once you’re under contract, so the seller sees you as serious, not risky.ā€

šŸ’¬ 4ļøāƒ£ Give Them Language They Can Use With Their Lender, Partner, or Parents

Seriously, clients don’t know how to talk about this. Help them articulate it:

ā€œWe’re looking for a new home that fits our next chapter, but we still need to sell our current one. We’re working with a Realtor who’s helping us line up both moves without feeling rushed.ā€

Give them a story to tell, not a stress spiral to spin.

šŸ The Takeaway?

If someone’s Googling how to buy before selling, they don’t need a valuation or a showing.

They need a plan.
A path.
A person who says, ā€œWe’ve got this.ā€

You’re not just solving a logistical issue.
You’re solving a life problem.

Be the guide they didn’t know they could trust this much - and the business will follow. Let’s get you started!

šŸ–¼ Canva Post Ideas for Social Media to Get You Started

šŸŽØ Post Idea #1: Carousel
Title: ā€œHow to Buy a Home Before You Sell Yoursā€
Slides:

  • The 4 most common ways people do it

  • Pros & cons of each

  • Why it’s not as scary as it sounds

  • CTA: Want a personalized game plan? Let’s chat!

šŸŽØ Post Idea #2: Text Graphic
Headline:
ā€œBuying Before Selling? You’ve Got Options.ā€
Caption:
ā€œBridge loan. Leaseback. Contingent offer. Don’t worry—I’ll help you make the right move. DM me the word MOVE and I’ll send you my strategy guide.ā€

šŸŽØ Post Idea #3: Relatable Meme
Image: Homeowners looking stressed
Text:
ā€œWhen you want to buy but still need to sell and suddenly you're living in real estate limbo.ā€
Caption:
ā€œThere’s a plan for that. Let’s make your move make sense.ā€

One request - if you’ve learned something from our newsletter or joining us at our Virtual Coffees and other events, please forward this to another agent that you think would also enjoy becoming a part of our circle to create IMPACT in their business!

We’re looking forward to seeing you tomorrow morning!

Happy Networking,

Debbie & Ray

Resources:

  • Join our Facebook group: HERE

  • Our website: HERE

Book of the Week: Build Your Nest Egg: Discover the Magic of Money and Investing by our very own Peggy Beauregard

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Build Your Nest Egg: The Magic of Money and Investing is designed to help you raise financially independent children, starting at age 3. At this age, their brain is like a sponge, ready to absorb the essential concepts of money. Don’t wait until they’re older when their understanding is limited.