💬 Quote of the Week

"People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou

Somewhere out there right now, an agent is typing "I need a great agent in Alamogordo" into a Facebook group, and within seconds a handful of other agents are deciding whether your name is the one that pops into their head. There is no committee, no stack of résumés, no three rounds of interviews. Just a quick post and an even quicker gut reaction about who to call.

That split second is where an enormous amount of referral business actually gets decided, and it has very little to do with who is the best agent in the room. It has to do with who is the most memorable one. This week we are talking about the difference between being known and being remembered, and how to make sure that when the opportunity shows up, your name is the one that surfaces first.

☕ This Week’s Virtual Coffee:

Speed Networking Edition

We'll kick off with a quick five-minute texting exercise to restart conversations with people already in your network, and then we'll move right into speed-networking breakout rooms. We're aiming for four rounds, hopefully five, so you'll meet a good handful of agents, learn what markets they cover, and walk away with real people you'd feel comfortable reaching out to again.

Come ready to share where you serve, the clients or properties you know best, and the one thing you want other agents to remember about you. And please don't stress about a perfect elevator pitch. This is not speed dating for business cards. It's a chance to have real conversations, find where you connect, and leave with a few relationships worth continuing.

Did you miss last week? As long as I didn’t forget to hit record 🙃, you can catch up via the link below. Time saving tip - did you know that you can watch at 1.5x speed and still understand everything said? It’s just one more way to make the most of your time.

UPCOMING EVENTS:

Agent Alliance Live » TODAY!

"Just fake it till you make it". So… lie? That's one of the most repeated and also most terrible pieces of advice. Ever. Clients can absolutely feel the difference between someone who's faking it and someone who knows what they're doing. You can rehearse the words all you want, but hiding the truth doesn't close the gap, it just weakens the bridge you had with the person on the other side.

You might be wondering how to be confident enough to win over people, even when you may lack experience, sales numbers, or even knowledge. Well, confidence isn't an emotion or personality trait, it's a skill.

This Wednesday, Ted Bogert, is walking you through 10 steps to building unshakeable confidence in your business, the kind that attracts more deals, more referrals, and more respect.

He'll show you:
- How to get crystal clear on what actually sets you apart, so you can say it out loud and mean it
- The daily habits that build REAL confidence over time
- Why the most successful agents aren't the loudest in the room, they're the most grounded, and how to become one of them

RE-AI Advantage Lab: Weekly AI Training for Real Estate Agents » TODAY!

Welcome to the RE-AI Advantage Lab, a weekly training where we explore practical ways real estate agents can use AI to save time, create better marketing, communicate more effectively with clients, and build smarter systems for their business. Each week, we break down real tools, real prompts, and real strategies that agents can immediately put into action, without the overwhelm or tech confusion.

The Unforgettable Realtor Experience » Thursday

Most Realtors work incredibly hard to get the client…and then accidentally disappear after closing. The problem?

Your past clients may LOVE you, but if you’re not staying visible in a meaningful way, someone else eventually becomes the agent they remember when a friend, coworker, or family member needs a referral.

That’s exactly why Jimmy Ezzell from TripValet Incentives is hosting a special training called: The Unforgettable Realtor Experience

This isn’t another “buy more leads” webinar. This training is all about how to create memorable client experiences that naturally generate more repeat business, referrals, conversations, and loyalty long after the transaction closes.

You’re a successful producing agent. But what happens to your income when you stop producing?

You’re a successful producing agent. But what happens to your income when you stop producing?

Is your brokerage helping you turn the business you are building today into substantial retirement income for tomorrow? Or does the money stop the moment you stop actively selling?

This Friday on Brokerage Breakdown, we’re looking at how the right brokerage model can help agents build long-term income, ownership, and a retirement strategy that is not entirely dependent on the next closing.

And if you’re in the process of finding a new home for your RE license, grab our guide at Brokerage Score

🕵️‍♀️ Top Secret Agent Debrief - Granted!

Can’t wait until Friday? Or prefer to do your research under the radar? We’ve got you.

Growth Hacking Live with Perry Belcher
August 24 - 26 in Dallas, TX

Some of the best ideas for growing a real estate business come from outside our industry. Growth Hacking Live, happening August 24–26 at the Hyatt Regency Dallas, is a three-day, hands-on event focused on using AI, automation, smarter marketing, and stronger systems to grow without simply adding more payroll and overhead.

Whether you want to reactivate old leads, improve follow-up, uncover hidden revenue, or build a business that depends less on you doing everything manually, this event is designed to help you create real leverage.

TODAY’S FEATURE:

Being Known Is Not the Same as Being Remembered

You can belong to a dozen networking groups, show up to every Zoom on the calendar, and collect hundreds of contacts, and still not be the person anyone thinks of when a real opportunity lands. Meeting people simply is not the same as being remembered by them. For your name to come up at the right moment, people have to actually understand where you work, who you help, what you are especially good at, and why they'd feel comfortable trusting you with someone they care about.

That last piece is the one that carries the most weight. A referral is never just a name and a phone number. When an agent sends you a client, they are handing you a piece of their own reputation, and they want to know you'll respond quickly, communicate clearly, take good care of that person, and never once make them regret the introduction. It sounds like a low bar, but we have all watched enough messages go unanswered and enough agents quietly vanish mid-transaction to know it apparently is not.

Give People Something Specific to Remember

Here's the trouble with "I'm a real estate agent." In a room full of real estate agents, it doesn't stick to anything. What people can actually hold onto is a shortcut, a single clear thing your name gets attached to. Maybe you're the military relocation agent near the base, or the one who really understands inherited properties, or the investor-friendly agent who can spot a strong deal, or simply the person who answers the phone and gets things handled. You don't need to cram your whole biography into every introduction. You just need to make it easy for another agent to connect a future need with your name. Picture the sentence you'd love someone to say about you: "You need to call ______, she's the agent who ______." If another agent can finish that sentence today, you're memorable. If they can't, that's the work.

Stay Visible Before the Referral Exists

The best time to build a referral relationship is long before you actually need one. These relationships get built in small, consistent moments, not grand campaigns. You comment on another agent's win, send a quick congratulations after a closing, introduce two people who should know each other, pass along a useful resource, or check in after a hard transaction and actually listen to the answer. None of that takes an elaborate system. It takes five intentional minutes and a few thoughtful texts. And it works best when it flows both directions, because the strongest referral partners aren't the ones asking "what can you send me," they're the ones asking "how can I help you." Generosity is what makes you memorable, and it happens to make the whole thing feel a lot less awkward, because you stop walking into every conversation trying to extract something from it.

That's exactly the spirit of Thursday's Virtual Coffee. Instead of one more presentation, we're spending the time restarting conversations and meeting agents face to face, because your network doesn't necessarily need to be bigger. It needs to know you better. One genuine relationship can send you more business over the years than hundreds of forgotten contacts sitting quietly in your phone.

🎨 Steal This Week's Content

Ready to post on your own feed, written to talk to your buyers and sellers. Copy, paste, and make it yours.

Graphic: YOU DESERVE AN AGENT WHO ACTUALLY REMEMBERS YOU. Not a transaction. A person, with a name, a plan, and a phone number you can count on.

Caption: Here's something I believe about this work. You should never feel like just another file on someone's desk. When you're making one of the biggest decisions of your life, you deserve an agent who knows your name, remembers your goals, and actually picks up the phone. That's the kind of agent I try to be for every single client. If you're even starting to think about a move, let's talk.

Caption: A lot of people choose an agent based on who has the flashiest ad. But ask anyone what they actually remember about their agent, and it's almost never the marketing. It's whether that person called back, told them the truth, and stayed on top of things when it mattered. That steady, dependable presence is exactly what I work to give every client. If that's what you're looking for, I'd love to be that person for you.

Caption: The best part of my job isn't the closing table. It's the relationship that gets us there and the one that keeps going long after the keys change hands. I'm not here to push you into a decision. I'm here to be the person you can call with a question, a worry, or a "what would you do," today or three years from now. If you've been thinking about buying or selling, let's start with a simple conversation.

🎯 This Week's Takeaway

Right now, before you close this email, open your phone and pick five agents you've met but haven't talked to in a while. Send each of them something simple: "Hey, you crossed my mind today, and I realized it's been way too long. How are things going in your business and your market?" No pitch, no link, no twelve-paragraph explanation about your brokerage. Just restart the conversation. Five minutes probably won't produce an instant referral, but it can reactivate a relationship that sends you business for years. Be visible, be specific, be responsive, be helpful, and become the agent other agents remember

Happy Networking,
Debbie Mauro

✨ Let’s Keep the Conversation Going

This newsletter is just one piece of the puzzle.
Between issues, the real conversations keep happening in a couple of other places you might enjoy.

📌 Our Facebook Group
Daily referrals, real-world questions, and honest conversations with agents navigating what’s actually working right now.

📺 Our YouTube Channel
Replays from Virtual Coffee, brokerage breakdowns, and short trainings you can watch on your own time.

Different platforms. Different formats. Same goal: helping you build a smarter, more sustainable real estate business.

• Join our Facebook group: HERE

• Our YouTube Channel: HERE

• Download our Guide to choosing the right brokerage for YOU: HERE

Book of the Week:

Endless Referrals by Bob Burg

If this week's theme hit home, this is the book to sit with. Burg's whole premise is that referrals aren't luck and they aren't about working a room harder. They come from a simple, repeatable way of building relationships where people know you, trust you, and genuinely want to send business your way. He gets specific about how to be memorable, how to follow up without being pushy, and how to turn a single introduction into a network that keeps producing. It reads less like a sales manual and more like a friend showing you how to make connection feel natural again, which is exactly the point of Thursday's speed-networking session.

My favorite tools!

✨ LynnPro

If you’ve ever ordered swag for your real estate business, this is for you. LynnPro Connect makes it easy to create custom branded apparel and promotional products all in one place. From t-shirts, hoodies, and hats to coffee mugs, pens, phone accessories, and even branded nail files, if you can put your logo on it, LynnPro can print it. It’s a simple way to stay visible, look professional, and turn everyday items into brand reminders your clients actually keep. (yes, you may recognize this from Friday’s Revenue edition. They have a referral program where you can earn from referring them… Ink Your Income)

Get a quote here: HERE!

✨ AngelAI

AngelAi is not another generic chatbot trying to pretend it understands real estate. It was built specifically for our industry and combines artificial intelligence with blockchain technology to help agents generate and nurture leads, improve client communication, automate routine tasks, and get support with marketing, conversations, and follow-up through its built-in AI Twin.

Here’s the part that makes it especially interesting: AngelAi is completely free to use, and you can earn Angel Credits simply by using the platform. Those credits can then be applied toward purchasing leads. It also includes additional tools like credit repair resources and e-signatures, so there is a lot packed into one platform without another monthly subscription quietly draining your bank account.

Create your free account through our invitation link and you’ll also receive an additional lead-spend bonus. Learn more HERE!

✨ RealtyZam

Realtyzam is one of those tools that just makes life easier when it comes to your finances.

It automatically tracks income, expenses, and receipts so everything stays organized and ready for tax time. Simple, efficient, and built specifically for real estate. Exactly the kind of system I want more of this year. If you do too, try it HERE.

✨ Guideless AI

If you have a team and feel like you’re explaining the same thing over and over again… or you’re responsible for a process that somehow keeps getting done wrong… this is going to be your new favorite shortcut. Instead of sitting down to write out SOPs, you simply do the task once while Guideless AI watches.

It flips the whole process on its head by turning your actions into clean, step-by-step documentation with voiceover automatically. No overthinking, no starting from scratch, no “I’ll get to it later.” Just show it once and you’ve got a repeatable, easy-to-follow guide your team can actually use. If you’re ready to stop repeating yourself and start systemizing, this is a no-brainer. Learn more HERE!

✨ The CE Shop

Whether you're brand new and working toward your license, or a seasoned agent staring down another continuing education deadline, The CE Shop makes it about as painless as it gets. Everything is online, self-paced, and actually well built, so you're not slogging through boring slides just to check a box. Pre-licensing, exam prep, post-licensing, CE, it's all there in one place, and you can knock it out on your own schedule from anywhere.

Here's the part I love: use code IMPACT35 at checkout and you'll get 35% off any courses you purchase. That's real money back in your pocket on something you have to do anyway. If you've been putting off your CE or thinking about leveling up your license, this is your nudge. Learn more HERE!

✨ Marblism

If your Google Business Profile hasn’t been updated in weeks, we need to talk. Google loves fresh content. The agents who post consistently show up more. The ones who don’t… well… don’t.

Marblism makes it stupidly easy to stay visible without burning out. In minutes, you can create weeks of Google-ready posts, market updates, and listing highlights so your profile stays active while you focus on negotiating deals and serving clients. Let the robots help you rank. You keep being the human people hire. This is how I’m protecting my energy and building momentum in 2026. You can too HERE!

✨ TripValet Incentives

Most Realtors say they want more referrals… but then they close the deal, hand over the keys, and disappear until the next holiday pop-by. The agents getting repeat business and referrals in 2026 are the ones creating experiences clients actually remember.

That’s why I’ve been loving TripValet Incentives. It gives you access to high-value travel and lifestyle incentives you can use to stand out in your market, create memorable closing gifts, generate more referrals, and spark conversations without constantly lowering your commission or buying expensive leads.

We’re talking vacation incentives designed to help you stay top-of-mind long after the transaction closes. The best part? Your clients never have to sit through a timeshare presentation, which honestly matters more than ever.

If you’ve been looking for a way to create more word-of-mouth business and elevate your client experience without adding a ton of extra work to your plate, this is worth checking out. Plus, they offer a 7-Day Free Trial so you can test it before committing. Learn more HERE!

✨ domii

One app I genuinely love and recommend to agents is domii. In a business where we’re constantly meeting new people, walking into vacant homes, and working alone, safety isn’t optional, it’s essential. domii was built with that reality in mind, giving you a simple way to stay connected and protected while you’re out showing property or meeting clients. While tools like Forewarn can provide helpful background information, they don’t offer real-time protection in the moment, which is where domii really stands out. It’s one of those tools you hope you never need, but you’ll be really glad you have. You can download it directly from the Apple App Store or Google Play, and if you use code STARTHERE, you’ll get 25% off.

✨ Rubic Management - CRM

If you’ve ever tried a CRM like GoHighLevel and thought, “this looks amazing… but I have no idea how to actually use it,” you’re not alone. Most systems give you a million tools and zero direction, which is exactly why so many agents never fully implement them. What I love about Rubic is that it’s built on that same powerful foundation, but it actually comes with a done-for-you structure so you’re not starting from scratch.

The real difference is the white-glove onboarding and support. You’re not just handed a login and wished good luck, you get help setting it up, understanding it, and actually using it in your business. If you’re serious about follow-up, systems, and finally owning your database without the overwhelm, this is one of the smartest tools you can plug into right now. Learn more HERE!