Welcome to IMPACT!

This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.

Let’s get into it.

In the spirit of this newsletter: “You can’t automate empathy.” – Unknown

Thursday’s Virtual Coffee Mastermind:

While Debbie, Jacquie & Walt are all at PowerCon (Real Estate Conference) in Nashville, Casey Eberhart is taking the reigns this week. The title of this week’s newsletter will give you a little hint about his discussion. Casey is the one person I trust to help guide my business and everyone who meets him loves how much information he freely gives without gatekeeping! Let’s show him how committed you are to your businesses this week!

Did you miss last week? As long as I didn’t forget to hit record 🙃, you can catch up via the link below. TIme saving tip - did you know that you can watch at 1.5x speed and still understand everything said? It’s just one more way to make the most of your time.

UPCOMING EVENTS:

Agent Alliance Live » TODAY!

How to Actually Get Real Estate Leads with AI (Even If Tech Isn’t Your Thing)

Stop wrestling with AI tools that promise everything but deliver confusion. Join this LIVE session with Nick Niehaus (founder of Business Video School and Everyday AI) to quickly learn how to create simple, effective lead magnets - downloadable PDFs prospects actually read, short credibility-building videos, and even your own branded AI-powered tool - without being tech-savvy. Save your spot here, or register anyway to get the replay, slides, and all resources delivered straight to your inbox.

Brokerage Breakdown » Next Friday!

🚀 A Brokerage Built for Agents, By Agents! 🚀

Tired of the same old brokerage model? We’re shaking things up! Our approach puts agents first - delivering next-level technology, unbeatable support, and real opportunities to grow. This isn’t just another brokerage; it’s a true partnership designed to help you thrive.

Whether you’re actively exploring a new brokerage or just curious about what’s possible, join us this Friday and discover how the Agent Impact Group can take your real estate business to the next level.

🔎 Find out what makes us different ~ you won’t want to miss this!

🕵️‍♀️ Top Secret Agent Debrief: Access Granted
Can’t wait until Friday? Or prefer to do your research under the radar? We’ve got you.
This confidential video briefing gives you the full intel on what we’re doing - from commission splits to stock rewards to the perks that feel almost too good to be real.
🎥 Watch it at your leisure. No login. No awkward intros. Just straight-up answers, decoded for agents who like to make smart, stealthy moves.

Your mission, should you choose to accept it… 👇

TODAY’S FEATURE:

🧠 AI in Real Estate: The Smart Way to Use It (Without Sounding Like a Robot)

Let’s talk about the new coworker in your real estate business - AI.
It doesn’t take vacations. It never ghosts you. And it’s shockingly good at writing listing descriptions before you’ve even finished your coffee.

But here’s the thing: AI isn’t here to replace you.
It’s here to enhance the things only you can do.

So instead of fearing the tech, let’s get smart about it.
Here are 5 creative ways to use AI in your real estate business - without losing your human edge.

🤩 1️⃣ Use AI to Brainstorm Content (Faster and Smarter)

Stuck on what to post? Not sure how to caption that new listing?

Try this prompt: “Write a fun Instagram caption for a $475,000 3-bed home with a pool in Las Cruces, NM.”

Then tweak it. Add your flair. Speak in your voice.

AI is your brainstorming buddy - not your ghostwriter.

💌 2️⃣ Automate the Tedious Stuff - So You Can Focus on People

Use AI tools like:

• ChatGPT for email templates

• Otter.ai to transcribe your client calls or listing appointments

• Canva’s Magic Write for social media posts

• Grammarly to polish listing copy

Let the bots handle the busywork - so you can spend more time doing actual client work (you know, the fun part).

🧲 3️⃣ Personalize Your Client Experience (At Scale)

AI can help you segment your database, create custom email sequences, and even write birthday messages.

Just don’t forget to add the personal layer: “Hey Susan, I know you just had a baby - hope little Leo is sleeping better this week! I saw this article on baby-friendly home features and thought of you.”

That’s not something AI can fake. That’s you doing what you do best.

🏡 4️⃣ Use AI to Create Listing Descriptions - Then Humanize Them

Sure, AI can spit out a decent “3-bed, 2-bath, updated kitchen” blurb.

But you can do better.

Try this: “Write a luxury-style listing description for a mid-century home with original hardwood floors, mountain views, and a remodeled kitchen in Alamogordo.”

Then add your voice: “This home feels like a deep breath - sun-drenched mornings, coffee on the deck, and views that don’t quit.”

✨ Magic = AI starts it. You finish it.

🎯 5️⃣ Be the Human Your Clients Are Still Looking For

Yes, AI can write.
Yes, it can schedule.
Yes, it can analyze data.

But can it notice that your client seems overwhelmed?
Can it bring tissues to a closing?
Can it read the energy in a room?

That’s you.
That’s what they remember.
That’s why they refer you.

💡 The Takeaway?

AI can give you leverage, speed, and fresh ideas.

But it can’t replace your instincts. Your care. Your presence.

You don’t need to become a robot.
You just need to become a Realtor who knows how to use one.

🎨 Social Post Ideas You Can Steal This Week

Need help showing your audience you’re a modern agent and still a real human? These post prompts give you AI-powered content ideas - without losing your voice in the scroll.

🧠 1. Share the AI Tools You Actually Use (Carousel or Reel)

Break it into slides:

• Slide 1: “AI Tools I Use As a Realtor”

• Slide 2: ChatGPT – “Writes my drafts”

• Slide 3: Otter.ai – “Transcribes my client calls”

• Slide 4: Canva Magic Write – “Jumpstarts my social posts”

• Slide 5: “AI saves me time so I can spend more time with people.”

📌 Pro tip: Add a final slide that says: “Want help using these? DM me ‘AI’ and I’ll send you my favorite prompts.”

⚖️ 2. AI vs Human: Show the Difference (Before & After Static Post or Split Carousel)

• Post a side-by-side of an AI-generated listing description vs your rewritten version.

• Or: Break it into 3 slides - “AI Wrote This,” “I Wrote This,” “Here’s Why It Matters.”

📌 Call to action: Ask your audience, “Which one makes you want to see the house in person?”

One request - if you’ve learned something from our newsletter or joining us at our Virtual Coffees and other events, please forward this to another agent that you think would also enjoy becoming a part of our circle to create IMPACT in their business!

We’re looking forward to seeing you tomorrow morning!

Happy Networking,

Debbie Mauro

[email protected]

Resources:

• Join our Facebook group: HERE

• Our website: HERE

Book of the Week: The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives

by Peter H. Diamandis & Steven Kotler

In their book Abundance, bestselling authors and futurists Peter Diamandis and Steven Kotler tackled grand global challenges, such as poverty, hunger, and energy. Then, in Bold, they chronicled the use of exponential technologies that allowed the emergence of powerful new entrepreneurs. Now the bestselling authors are back with The Future Is Faster Than You Think, a blueprint for how our world will change in response to the next ten years of rapid technological disruption.